Friday, May 10, 2013
How to Improve ROI With Google Analytics
Track Adsense Ad Clicks
If you have an Adsense account, and Google is displaying ads on your site, you can link Analytics to Adsense and check your Adsense stats in your Analytics reports. Google Analytics can tell you which keywords are bringing the most traffic and what sources and pages it's coming from. When you know what your profitable keywords are, you can maximize their use and get rid of others that aren't working. You might even find that visitors are using keywords you don't have and that you can add these words for an instant traffic boost.
Track Opt-In Offer Responses
Successful businesses know 'the money's in the list,' so one of their primary goals is to build an email list of subscribers and future customers. If you have an opt-in page or form where visitors subscribe to your list to receive a report, newsletter or updates and product discounts, Google Analytics can track your email signups through a URL destination goal you give it. This URL destination should match the Thank-you Page visitors see when they subscribe to your list. Analytics uses this information to find out how many visitors are becoming subscribers, and this feedback will tell you whether you need to change your copy or offer.
Track Affiliate Link Clicks
If you're promoting other people's products on your site for a cut of the profits, you need to know which affiliate links are getting the best response. With this information, you can find out which products are generating the most interest and what link locations are working the best. Analytics has a Javascript one-click event that tracks when visitors click your links. You can tell it to treat each click as a virtual page-view or an event action. Either way, you'll know how your links are doing so you can tweak them for optimal results.
Track Split Testing Results
Conversion rates are the bread and butter of Internet marketing. The best way to improve them is to make ongoing changes to your site's or ad's copy and design. To gauge the reaction of visitors to these changes, Internet marketers use scripts to split test the original (control) against the updated page or ad. These scripts alternate between showing visitors the updated page and the control page. When an updated page or ad gets more sales than the control, it becomes the new control and the test is run again with a newly updated page or ad. Google Analytics' '$ Index' value evaluates the pages you're testing and tells you which one is converting into more sales. It also has custom variables for more detailed test data.
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