How to Buy Google Ads by City

Set Up Campaign

When you register with Google Adwords you will create your ad immediately. Prepare your first ad and have it ready when you register.

Choose Geography

Choose the geographical location where you want the ad to appear. In this case you will specify one or two cities where you want your ad to show. Click on the map that appears to choose the cities where you want to advertise.

Considerations

Selecting individual cities is important when your product or service is for local area residents. Since you pay every time someone clicks on your ad, money spent on clicks from traffic outside your local area will be wasted. Local businesses that have their own websites, such as a retail store or a plumber, are perfect for this type of advertising, because potential customers in your area will click on your ad and immediately get more information about you and your products or services.