Google Ad Policies

Grammar And Spelling

Ads on Google's networks need to be written in logical sentence format, using proper grammar and punctuation. There are some exceptions to this general rule, such as abbreviations, contractions and commonly misspelled words such as txt, pix, and so on. Also, misspellings are allowed if they are used to make a pun, for example a restaurant saying 'This is the plaice for flatfish.' No other spelling or grammar violations are permitted.

Formatting

The title of a Google ad must be no more than 25 characters. Beneath this are two lines that can ad further description of the product of service being advertised. These may be no more than 35 characters. The URL displayed at the bottom of the ad can be longer than 35 characters, but this will be automatically shortened when on-screen. The URL area cannot be used to add more text to the ad, so use the space allotted for the description wisely.

Content

Some content restrictions and regulations apply for Google ads. These are generally what would be expected, for example illegal activities cannot be promoted, ad spam is not allowed, and tobacco or tobacco related products can not be advertised. If you are unsure whether your product or service is eligible for promotion on AdSense, it is advisable to check with Google before putting any money into your AdWords account.

URL

Restrictions apply to the destination page of the ad and the URL displayed on the ad. The landing page must not be under construction, return an error code, or link directly to an email address or a file. The destination URL must also be related to the ad itself. The display URL on the ad has to be related to the URL of the actual website. Usually, just the main URL will be acceptable, but include subdomains too if relevant. For example, mysite.blogspot.com is OK, but blogspot.com is not.