Google Advertising Tools

Google Adsense

Google Adsense is a way for companies to use publishers such as blogs to generate potential sales promoting their products. Advertisers pay for ad space; these ads show up on publisher's pages when they are related to the content written. For instance, when a blogger is writing a review about a specific car, Google Adsense will display ads from matching companies.

Google Adwords

Google Adwords is Google's flagship product. It consists of pay-per-click advertising. Advertisers set up an advertising campaign after doing thorough research on their potential traffic. They set the budget for how many times an ad will be displayed.Advertisers use the keyword tool to study the amount of traffic keyword searches, monthly and globally. This is helpful when choosing keywords to optimize a website. Optimizing a website enables it to move up in Google rankings. This is important for any business who want to be in the top search results of a search engine, whether that is Google or another search engine.

Google Analytics

Google Analytics is used for studying traffic visits. Advertisers can list each of their websites on Google Analytics and study the trends. Examples include: repeat visitors, unique visitors, where they are coming from (sources like direct visits, referrals, web searches) and how long they are staying. Google Analytics also lists what specific pages users are landing on when they enter the site.

Google Feedburner

Google Feedburner is generates RSS feeds (Really Simple Syndication). When customers sign up for RSS feeds, they get a listing of all updated posts and news about a website. They can receive updates via email, on their website, newsreader, mobile phones and a variety of other devices.

Google Product Search

Google Product Search allows shoppers to easily find products on the web. Advertisers submit their products to Google Product Search. It's free for advertisers and products may even appear on regular search engine searches.