Yahoo! Equivalent to AdSense

Publisher Network

The Publisher Network was developed as a beta system, and Yahoo! never progressed to a wider adoption of the network before it was discontinued. The network was an invitation-only program that involved Yahoo! reaching out to publishers that it viewed as a good fit for the network. Publishers were paid a percentage of the revenue that Yahoo! earned on the display ads that ran on their websites.

AdSense

Google AdSense helps provide display advertising for websites, matching up ads that are natural fits in terms of theme, content and product with the content of the sites. AdSense pays publishers based on the number of either clicks or impressions that the ads receive on their sites. AdSense is free for publishers to join. AdSense even allows publishers to post ads with their search results and RSS feeds.

Chitika

When Yahoo! ended the Publisher Network, it recommended that the publishers enrolled in the network transfer their accounts to Chitika, an advertising network that syndicated Yahoo! Content Match and Sponsored Search products, allowing for a relatively easy transition, according to media news website Paid Content, a subsidiary of Guardian News and Media Limited. Chitika worked with Yahoo! to develop a process designed for Publisher Network clients to make the move to Chitika. Like Google AdSense, Chitika can arrange for display ads to appear on sites with different users, depending on the search queries that bring the users to each site.

Yahoo! Network Plus

Yahoo! Network Plus is Yahoo!'s online targeted advertising network that places advertising on a group of large sites, such as the various Yahoo! sites and other sites with high traffic numbers. Yahoo! has a variety of agreements with partner sites in Yahoo! Network Plus that provide different options for payment for hosting advertising. Just as the Yahoo! Network Plus works with large content publishers, it also works with large advertisers.