What Is an MFA Blog?

AdSense

AdSense is a system that allows webmasters to display advertisements on their websites. Companies post their advertisements through the Google AdWords program, selecting and displaying the keyword phrases that fit their advertisements. Companies bid against one another for keyword phrases, and higher competition for a keyword phrase results in higher bid prices. When a reader clicks an AdSense advertisement, Google pays the webmaster displaying the advertisement a percentage of the advertiser's bid for that keyword phrase.

How MFA Blogs Work

Because AdSense clicks pay more for keyword phrases with high bids from advertisers, webmasters often create MFA blogs around keyword phrases that are known to be highly competitive -- just a few advertisement clicks per day can add up to a substantial amount of money. However, instead of creating original content that brings value to readers, MFA blogs generally reprint content from outside sources such as Wikipedia or free article directories. Although all websites that display advertisements do so with the goal of earning money, an MFA blog is one that does not exist for any purpose except to attract ad clicks. Such websites may also employ deceptive techniques, such as displaying so many advertisements that there is little that a reader can click that isn't an ad.

Drawbacks

Google does not want a website visitor to click an AdSense ad unless she is truly interested in the product or service that is advertised. Because MFA blogs are often poorly written and have little value, visitors seldom want to stay and might click any link just to go to another website. These people are probably not particularly interested in the product or service, and most likely will not become customers. Therefore, the MFA blog does not serve the reader -- who simply wants to get away from the website -- nor does it serve the advertiser, who has paid Google and the webmaster to refer a potential customer who has little interest in the product.

Google's MFA Policies

Google's webmaster quality guidelines specify that a website should be created for the users first, and that they should not employ deceptive practices to attract or monetize traffic. Google also discourages websites with little original content from participating in the AdSense program. A website that pulls all of its content from outside sources such as free article directories does not provide any information that users cannot obtain elsewhere. Thus, it provides little value and risks being seen as an MFA blog. Such websites may be banned from participating in the AdSense program.