Saturday, June 28, 2014

How to Disclose You're Being Paid to Blog



1. Write your paid blog post for the sponsoring company. Be honest in your endorsement and maintain the integrity of your blog when writing.

2. Include, at the top or bottom of your paid post, that a company paid you to write that specific post. The FTC requires this disclosure on all paid blog posts so your readers know of the relationship you have with the company.

3. Indicate the company name and the product in your disclosure, but not the amount paid you. If you wrote about the product or company without compensation, disclose this as well so readers know it's your personal opinion.

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