Google Adwords Vs. Google Adsense

Revenue vs. Expense

Google AdSense provides a way for website owners to earn revenue on advertising on their sites, while Google AdWords offers an avenue for advertisers to do targeted online advertising. Google AdSense clients earn income depending on the amount of activity associated with the ads on their site, based on site impressions or clicks on the ads, and they do not pay Google to enroll. On the other side of the equation, Google AdWords places ads through Google on websites that serve the advertisers' intended audiences and the advertisers pay Google based on impressions or ad clicks.

Content Vs. Client

The Google AdSense clients play a fairly passive role in participating in the program. They decide what kinds of advertisements to allow on their site, such as text-only, image or video ads, and then continue to generate the content their site was intended to produce, accepting their portion of ad revenues as they arrive. Google AdWords clients, however, design their ads and decide which key words and phrases they want to trigger the placement of their ads on a site. This allows them to focus their ads on the demographics they are hoping to reach.

Analytics

Users of Google AdSense and Google AdWords are provided with access to analytics tools that give them valuable information about their visitors (AdSense) and customers (AdWords). Analytics for AdSense let website owners know when and where visitors click on ads on their sites. This allows the site owners to see what content attracts the most visitors that click on ads, giving them knowledge into what types of material might attract revenue. The analytics for AdWords, meanwhile, allows the advertiser to see how many people are clicking on their ads, how many new visitors are going to their website and which sites are generating the traffic.

Audience

Google AdSense is not designed to help a content provider expand its audience or attract more visitors. It is there to help the operators of websites monetize their sites and fund the operation of them. On the other hand, Google AdWords is all about growing the audience for participating advertisers. The goal of Google AdWords ads is for Web users to click on the ads and to learn more about the advertisers, raising their profile and increasing their customer base.