How to Buy Local Search Keyword Domains

Finding Local Keywords

Researching local keywords is the same as researching any keywords. The Google AdWords keyword tool works well, and is a great place to start. Think up some keyword phrases relevant to your business and input them in the 'word or phrase' box, one per line, but also add your locality's name to each. For example, 'Web Designer' becomes 'Chicago, IL Web Designer.' When ready, click 'search' to get a generated list of possible keyword phrases.

Picking Your Keywords

Google AdWords shows information on keywords such as monthly search numbers and the level of competition. The idea is to pick a keyword with a high number of local searches and a comparatively low level of competition. Advertising with less competitive keywords costs less and is more likely to get your page to the top.

Getting the Domain Name

After picking a few good phrases, head over to a domain registration site and start searching for available domain names. If your locality is in a country other than the United States, use your country's Top-Level Domain (TLD) for the best results. A dot com, on the other hand, does not guarantee more traffic over other TLDs like dot net or dot org. If none of your keywords are available as a domain name on dot com, try one of the others.