WordPress Feed Vs. FeedBurner

Feed Creation

Generally, WordPress is superior to FeedBurner for feed creation because WordPress creates all of the feeds that you could possibly need for your website automatically. By simply creating a link, you can give your readers a way to subscribe to feeds for all of your content, or selected tags, categories and authors. However, FeedBurner is not particularly complicated to use: you create a FeedBurner feed by navigating to FeedBurner.com and entering the address of your website's RSS feed in the field on the bottom of the page.

Advertising

If you have a Google AdSense account, you can add advertisements to a FeedBurner feed much more easily than you could with a WordPress RSS feed, simply by clicking 'My Ads' and 'Feeds' on your AdSense account page. AdSense automatically detects the FeedBurner feeds that you have not added advertisements to yet, and offers to add them. Adding AdSense to your feed gives you an opportunity to earn revenue from the feed even when readers do not click through to your website.

Familiarity

All FeedBurner feeds use the same interface, and Google has its own feed reader that subscribers can use to read updates. Although Google's feed reader is also compatible with the feeds that WordPress generates automatically, a reader who has only ever used FeedBurner and Google's feed reader may not know that. Readers who are already familiar with Google's products might be more likely to subscribe to a FeedBurner feed than to a WordPress feed.

Statistics

WordPress does not give you the ability to track the usage of your feeds, so you have no way of knowing how many people are reading your feeds or whether readers act on them. FeedBurner has an extensive array of analytics available that allow you to see at any time how many subscribers you have, how often subscribers click through to your website and where your subscribers come from. These statistics allow you to see how successful your feed is in attracting and keeping readers.