How to Find Ad Content

1. Use established ad providers such as Google AdSense and Kontera for ad content. Apply for an account as a publisher to access contextual ads that will be relevant to the type of content you publish. Select from text, image and link advertising. Get paid on a cost-per-click basis (when site visitors click on ads), based on formulas set for Individual advertisers and Google, and monitor performance to improve your selection of ad content to display.

2. Explore alternatives to Google, such as AdBrite and Bidvertiser, that offer ad content ranging from major national brands to local retailers and service providers. Set a price for ad formats, including full-page ads, CPM banners, CPC banners, CPC content banner ads, inline text ads, banners with video and banners with 'pre-roll' or pop-up displays. Get ad content from AdBrite advertisers who accept your price and upload only the ads you approve.

3. Use text links if you want the ad content to be more discreet, such as for a blog or forum, where the written content should be the 'star.' Get ad content from one of the major ad content providers or a company like Text Link Ads.

4. Incorporate your own storefront or structure your site to feature product reviews and advertorial content along with banners, video and text ad content. Use this technique as a tactic if you want to keep other content 'pure,' void of ads, and let site visitors go to pages that include ad content willingly.

5. Explore programs such as Amazon's Webstore. Select products that target your site's visitors, such as books, apparel and electronics, to put on your site. Use this type of ad content to incorporate a retail aspect to your site without the need to set up an online storefront,shopping cart, credit card processing, shipping fulfillment and customer service.

6. Use affiliate advertising programs for ad content if your site is consumer-oriented and you sell products or services. Visit websites for companies such as Commission Junction to apply to become an approved affiliate. Explore the companies they represent to see if the offerings match your audience before spending the time to submit an application.