Google Ads Information

Google AdWords

Adwords is Google's advertising program for advertisers to place their ads on the Internet. Advertisers can choose to have their ads placed only on the Google search website, or on the network of AdSense websites. Advertisers pay a fee to Google each time someone clicks on their ads. This is called 'pay-per-click' advertising. Advertisers select keywords for their ads, and bid on how much they are willing to pay. When someone searches on Google, ads relating to the keywords the visitor typed are shown above the search results and on the sidebar of the Web page. Advertisers with the highest bids are given priority.

AdWords Policies

Google requires that its AdWords advertisers comply with guidelines in the phrasing of ads. Google requires that ads are clear and accurately describe what they are advertising. Ads that do not adhere to the guidelines will be rejected. For example, words must be spelled correctly. The ads must also use acceptable grammar and spacing. Misleading ads are also unacceptable to Google. For example, if a product is being advertised in an ad, the product must be available on the website it links to.

Google AdSense

AdSense is Google's program for publishers who want to place ads on their Websites. Publishers can decide what types of ads are placed on their websites. Choices include text ads or images, banners, boxes, and search fields. Publishers decide where the ads are going to appear on their web pages. They can also filter out ads from specific advertisers, including competitors. Ads placed on the web pages are matched with the content of the page. When a visitor to the website clicks on one of the ads, Google shares a portion of the revenue they receive with the website publisher.

AdSense Policies

Google has strict policies for publishers using AdSense. If a publisher violates the policies they can be banned from AdSense. Publishers cannot click on ads on their own web pages. They cannot encourage visitors to click on ads. Google also has policies on what types of websites can contain AdSense ads. For example, ads cannot be placed on pages that contain, or that link to sites that contain, pornography, violent content, pages promoting racial intolerance or illegal activity and sites that sell drugs, alcohol or tobacco.

Adwords Costs and AdSense Revenue

The cost of running AdWords ads varies widely, from a few cents per click to over ten dollars, depending on the keywords you are targeting. Generally, the more often a word or phrase is searched for on Google, the more expensive the ad will be. Google will provide estimates based on the keywords you are targeting. In AdSense, the amount you earn for each click is a percentage of what the advertiser pays. At the time of publication, this is 68 percent for content ads, and 51 percent for search ads. Google provides publishers with a daily report showing page views, clicks and revenue.