Friday, June 20, 2014

How to Get Advertisers on a Website



1. Sign up with a service that places ads on your website. This is an easy way to keep ads coming in without having to seek out advertisers. Advertising programs like AdSense, AdWords and Kontera require that you place their ad code on your site. That code automatically generates ads on your website that correspond to the content of each page.

2. Seek out banner ads. If you look at your competitors' sites, you will likely see a number of banner ads on them. Notice what companies have sponsored those banner ads and approach those companies about advertising on your own website. You can get advertisers this way by offering a competitive rate.

3. Put a link on the website for advertisers to inquire about placing ads on the site. Include a little bit of information about your traffic and other stats to make it easy for advertisers to see whether they'd be interested in advertising on the site.

4. Have as much information about your site as possible so you can answer questions from potential advertisers. You will need to know your daily and monthly traffic, some basic demographics and the growth percentage of your site over the past few months. If you have a detailed counter that provides you with this information, keep track of what you find out. If you don't have a detailed counter, get one. They are available free of charge from multiple sources.

How to Make Money With Google Software



1. Create a website. If you don't already have a website you wish to use with AdSense, you can use one of several free options such as Blogger, WordPress, or Google Sites to create a site and fill it with content.

2. Create an AdSense account from Google's website using the 'Sign Up Now' button. You can tie your AdSense account to an existing Google account, or create a new account for its use.

3. Enter the URL of your website in the 'Website Information' section. Google will review your website to ensure it meets the terms of use guidelines for AdSense before approving your account. If you wish to use more than one site, start with one and you can add more later.

4. Enter your mailing address in the 'Contact Information' section. Use your actual address and ensure its accuracy, as Google will send your AdSense payments here.

5. Read the three policy agreements and check the corresponding boxes to certify your adherence. Click 'Submit Information' to continue.

6. Wait for your account to activate. This may take some time, as Google must first review your site. You will receive a notification e-mail when your account is active.

7. Sign in to your AdSense account from Google's website.

8. Add AdSense to your website. Many site providers, including Blogger (references below) and Google Sites have built-in methods of adding AdSense content via gadgets or toolbars. You can also use the 'AdSense Setup' tab from within your AdSense account to view different methods of ad delivery.

9. Track the effectiveness of your AdSense account using the 'Reports' tab, which collates data on advertisement impressions, clicks and earnings.

How to Block Vizu.Com



1. Launch the Web browser on the computer.

2. Access the 'Tools' menu on the browser's main menu toolbar. Then, launch the 'Internet Options' menu.

3. Go to the 'Privacy' tab in the Internet Options' box.

4. Click the 'Sites' button in the Privacy menu.

5. Enter the Vizu URL domain in the 'Address of Web site' text field.

6. Click the 'Block' action next to the text field. Then, click 'OK' to apply the change to the browser. Blocking Vizu under Internet Options will deny access to the site, and its log-in platform.

How to Insert Adsense Code Into a WordPress Blog Post



1. Log in to Google AdSense and click 'My ads' to go to your AdSense ads. Click 'Get code' under the name of the ad you want to put in WordPress. When the pop-up box opens, click the text, right-click and click 'Copy' to copy the code. Click 'Close.'

2. Log in to WordPress. Click 'Appearance' and 'Editor.' When the theme editor loads, click 'Single Post (single.php)' or similar name under 'Templates' on the right of the page.

3. Look for a line similar or identical to the following piece of code in the PHP file. Note that the 'the_content' line indicates where the blog post content is placed:

4. Click above that line of code if you want the AdSense ad to appear above the post content. Click below that line of code instead if you want the AdSense ad to be shown below or after the post content.

5. Type HTML code to create formatting for the code before you insert it. For instance, type '

' without the quotes to make sure that the ad will be in the center when you place it.

6. Right-click and click 'Paste,' or hit 'Control' and 'V' simultaneously to paste the AdSense code. Close the HTML tag or tags you added. For example, type '

' to close the

tag.

7. Click 'Update File.'

8. Type the Web address of your WordPress blog in the browser location bar to visit the blog, or click its name on the top left of the WordPress admin page. Click any post to see how the AdSense ad looks on it. A blank space may appear at first, because it takes some time for ads to be generated according to the keywords in the post.

Wednesday, June 18, 2014

How to Improve Google AdSense



1. Make sure keyword tags relate to the content within the website. Someone will be less likely to click on an ad for a blender if he is visiting a site with information on how to quit smoking. They probably would click on ads related to quitting smoking, though.

2. Do not clutter your website with ads. Place ads away from content information on the website page. Users might get irritated or impatient and leave the site before further exploring other content on the website.

3. Provide more quality content for your site. Content-rich sites may keep viewers on the site for a longer time. This could increase the probability that someone will click on an ad. If your viewers don't find the information they need from your site, they might look elsewhere.

4. Increase traffic to your website. Visit online communities and let other users and friends know about your website. Visit forums about topics related to your website. IF you created a website on how to quit smoking, visiting forums on the subject and letting individuals know about your site could also increase traffic to your website.

5. Search for higher cost-per-click keywords. Use Google's adword keyword tool to find keywords that may be worth more than other keywords for your site. Higher cost-per-click keywords could increase your earnings.

6. Search for popular keywords to add into your sites. Popular keywords will generate more traffic because many individuals commonly use those keywords or phrases in search bars. For example, you could get more views from a keyword that generates 1,000,000 views a month than from a keyword less commonly used that generates only 1,000 views per month.

7. Submit your site to various search engines to index the site among the list of websites that appear in the search results. Viewers can then find your site among the search engine's list whenever they type keywords relating to your site into the search bar.

How Does Google Generate Targeted Ads?



Search Keywords

When you search for information on Google, you may have noticed a pink box with the word 'Ad' at the top of the results page. The advertisement is selected based on your search keywords. Any business can create an AdSense advertisement through Google's AdWords program. Using AdWords, business owners input the search keywords for which they want their advertisements to appear. Many advertisers compete for the most popular keywords and bid against one another hoping that their advertisement will appear most prominently.

Previous Websites

When you visit a website that displays AdSense advertisements, Google saves a tracking cookie on your computer. This cookie contains an alphanumerical string that serves as a unique ID for your computer. Using this cookie, Google is able to track each AdSense publisher that you visit and build a profile of your interests. The profile does not identify you personally; it only tracks the online activities that take place on your computer. If you visit many websites about cars, for example, you may find car-related advertisements on a website with unrelated content.

Website Content

When Google crawls a website and caches the content for its search engine, it records the keyword density of that website to determine the content. Google uses this information to provide relevant search engine results. If that website displays AdSense advertisements, Google also uses the keyword content of the website to match it with relevant, targeted ads.

Privacy

When Google collects information for targeted advertisements, it links that information to your computer, not to you personally. Google requires all publishers that display AdSense advertisements to post a privacy policy explaining how Google's tracking cookies work. If you do not want Google to track your history of searches and visited websites, opt out of this tracking through Google's Advertising and Privacy page.

How to Write Google AdWord Ads



1. Select effective keywords to use in your ad. For example, if you are advertising ways for people to attract more visitors to their websites, use words like 'traffic,' 'more' and 'increase.' Keep in mind that your headline is limited to 25 characters and the two text rows must be 35 characters with no images or colors. The last line is for your URL.

2. Capitalize the first letter of each word in your headline except for words like 'and,' 'the' and 'in.'

3. Use questions, how-to information, interesting claims or a sense of trust in the headline to pull the reader in. Some examples include 'Want More Traffic?,' 'How to Get More Traffic' and 'Secrets to More Traffic.'

4. Use ellipses at the end of your headline text to indicate that a reader will find more information on the site you are promoting. For example, 'Get More Traffic Info... .'

5. Include different keywords and phrases in the text rows of your ad. Do not use words like 'free' or 'buy.'

6. Target the ad text to keywords that would appeal to someone performing a search that's related to your product or service.

7. Remove any words that don't absolutely have to be in the ad. Be specific.