Niche Marketing Tools

Websites

A website is the key to any successful online niche marketing project. Create the site with a specific product in mind, such as auto insurance, so you can reach a target audience. Build the website and add informational articles to it on a frequent basis to include targeted keywords. These help to drive traffic to the website through search engine results. To generate sales, the webmaster often becomes an affiliate salesperson to major companies and offers their products through his website. Every time a sale is made through the website, the webmaster earns a commission.

Mailing List

Mailing lists are a common tool for Internet marketing specialists and are utilized a means of specifically targeting individuals who regularly display 'buying signs' in an online capacity. Many online marketers will build a series of similar websites that offer products or services that are related. For example, a marketer who has previously sold tennis balls might start a niche selling golf balls. If a consumer has purchased tennis balls in the past, he will be placed on a mailing list and contacted with the opportunity to buy golf balls and any other related items that may arise in the future. Mailing lists can also exchange hands for high rates between individual marketers.

Google Adsense Account

Google Adsense is a powerful tool that allows Internet marketers to generate additional revenue from pay-per-click advertising. When you create an account Google supplies a free program that automatically displays target-related advertisements to niche markets. When a site visitor clicks on an individual advertisement, the webmaster receives a small payment. All clicks are accumulated on a periodic basis and the webmaster ultimately earns from an additional revenue stream. The more websites you own, the more revenue your Google Adsense account is likely to generate.

E Books

E books are an integral part of niche marketing, and you can use them in several capacities. Predominantly, an E book is sold as a resource containing key information that will be attractive to a specific niche market. However, many E books are sold with resale rights so other Internet marketers can sell the product themselves once it has been purchased. Some webmasters actually create their own E Books as a means of having a starting product to sell when they first venture into niche marketing.