Information on Marketing With Google AdWords and AdSense

Google AdWords 101

Google AdWords is an online advertising service for business owners. Your business' advertisement will appear on Google's search pages, and also on its content pages (such as blogs and sites that have signed up to use Google AdSense), every time a user searches Google for a keyword that you have specified. You can use text, images and video in your ads. You can also specify where on a page you would like your ad to appear, or let Google make that determination for you.Rather than paying a monthly fee, you pay for activation, and then set your budget according to how much you are willing to pay for ad placement per day. You can pay for the number of clicks on your ads, or for the number of impressions your ads get. Google also offers advertising reports that let you see how your ads are working and what you might need to change.

Google AdSense 101

Google AdSense is a service for website owners. It allows you to have ads on your site that are automatically targeted to your content, which makes it more likely that your readers or users will click on them. It eliminates the need for site owners to create and maintain their own relationships with advertisers. The advertisers participating in AdWords (the feeder service for AdSense) range from large corporations to small companies. Google lets cost-per-click and cost-per-thousand-impression ads battle it out in auctions for placement on your site's pages, and the ad that will generate the most revenue for that particular page's keywords will win the spot. The ads change as your site's content does, and they are targeted to the user's country, too, so that even an international site can contain ads that each user will find useful.

Safeguards in AdSense

Google AdSense has built in some safeguards that can help your site earn the maximum amount of money while offending the least people. First, you might want to stop competitive ads from appearing on your site--you can use URL blocking to do so. If you don't like a particular product or service whose ads are appearing on your site, you can block those too. AdSense also has a function that checks all submitted ads before posting them to make sure they are suitable for Internet users of all ages. As well as ensuring these ads don't contain inappropriate content, AdSense can also screen for potentially offensive ad page mismatches, such as boating equipment ads on a page about a boating disaster.

Keywords in AdWords

When you create an ad campaign in AdWords, you also must pick keywords to use in that ad. Google's AdWords Help suggests you choose those keywords with care. Make sure that they are specific to your product. Two- or three-word phrases are good to use. When you have picked your main keywords, include singulars, plurals, and synonyms of those words. If your product has a number associated with it, such as a serial or model number, you might want to add this number as a keyword.AdWords has some features that help you choose the best keywords for marketing your product. The Keyword Tool lets you enter a term, and then suggests related terms, along with how many times each word has been searched for on Google in the past month, both in your country and in all countries using Google. You can also see how much using each keyword in your ad would generally cost you per click. For example, the word 'lullaby' would cost an American advertiser 55 cents each time a user clicked on an ad that used that keyword. You then can make a bid for that particular keyword--the higher your bid, the higher your ad will generally be placed on a web page.It is also possible to let AdSense do the bidding for you. You can choose a general budget for a particular ad campaign, and then select automated keyword bidding. AdSense will work out the most clicks you can afford to buy within that budget.

Keeping an AdSense Account in Good Standing

There are some things you cannot do if you have an AdSense account. If you break these rules, your account will be deactivated and you'll no longer have Google ads on your website. Firstly, you can't up your revenue by clicking on your own ads. This is referred to as click fraud. Nor can you encourage your site's users to click on your ads. Next, you can't include content on your site that prompts users to download and install software, or that automatically changes their homepages. Unrequested pop-up windows are always a no-go: AdSense ads should never load in these types of browser windows. Nor should your site have excessive pop-ups that might confuse users into clicking on ads. You should never change AdSense's code to customize the ads that appear on your site: use only the provided features to make customizations, or your account will be frozen. Finally, you are not allowed to feature ads with adult content, ads that promote gambling, or ads that promote drugs.