How to Write Web Content for a Business

1. Make a list of words you associate with your business. Potential customers are likely to use these words when searching for the products you sell and the services you offer. For instance, if your firm sells office supplies, related Internet searches would include notepads, pens and, of course, office supplies.

2. Write informative and educational articles about the products and services you offer. Include the keywords you identified within the text. Avoid the temptation to overuse the keywords or stuff them in where they do not make sense. Search engine algorithms punish keyword stuffing. Human visitors are likely to be turned off by keyword-stuffed articles as well. Make the articles as natural as possible and make sure they are interesting and compelling.

3. Break up the web content into short paragraphs. Keep each paragraph to between two and four sentences. Keep those sentences short and to the point. Use section headings in bold to break up the article further and make it easier for visitors to skim your content for the information they want.

4. Read your content carefully and make sure it is compelling and interesting from the start. Good web content provides key facts and figures at the top of each article, so visitors can find exactly what they want quickly and easily. You have a short period of time to capture the attention of your visitors, so make the most of that opportunity.

5. Talk directly to your website visitors in a friendly and informal style. The word 'you' is compelling in web writing. It helps to engage the reader and create a conversation between your company and your potential customers. Use action words throughout your article. Write compelling headlines to get people's attention.