Burst Network Vs. Burst Direct

Burst Direct

The Burst Direct advertising option is one in which publishers agree to a 90-day, month-to-month agreement to show Burst ads on their sites. The ad campaigns shown on their sites can be based on cost-per-click or cost-per-impression models. After the 90-day term is up, publishers agree to show ads on a month-to-month basis instead of over the long term. This provides flexibility to publishers and to the advertisers in the network who want to create ads.

Burst Network

The Burst Network is another advertising in which advertisers sign up for long-term contracts with Burst to show ads on their sites. For example, a publisher in the Burst Network may agree to a three-year term to show ads. The advantage for publishers is that they get to earn higher revenues from the ads that they show on a per-impression basis. The advantage for Burst is that they get a network of sites that they can count on.

Statistics

When you apply for the Burst Network or Burst Direct and start showing advertisements on your site, you get access to an online control panel that allows you to see your site's statistics. The online panel shows how many times ads have been shown on your site and how many times someone clicked on an ad. You also have the option to control the ads shown on your site, and thereby avoid showing ads that you don't want.

Considerations

When choosing between Burst Direct and the Burst Network, consider the length of the term before you agree to it. In most cases, it makes sense to work with Burst Direct first and see how it goes. If the revenues are strong and you like working with Burst, get into the Burst Network. If you do not think the revenues are as high as they should be, then it does not make sense to sign a multi-year contract with Burst.