TradeDoubler Vs. Google

Affiliate Networks

Both TradeDoubler and Google offer some form of affiliate network. Google allows website owners and bloggers to put Google AdWords on their sites through the AdSense program. When a visitor clicks on an ad, the advertiser pays for that click. The publisher earns a portion of each click.TradeDoubler uses a different kind of compensation plan for its affiliates. The ads on a publisher site must result in a sale, a lead, traffic or a combination of these results. In other words, you can opt to sell your products through TradeDoubler and pay a commission only when a publisher's visitor buys your product. Each publisher in the network decides which programs to advertise. You need to offer a competitive product and commission structure that entices publishers to promote your offers.

Area of Operations

TradeDoubler offers services to advertisers targeting the European market. At the time of publication, the network can place ads in 18 countries. Google has a wider scope of operations. When advertising with AdWords, you can set your ads to appear in around 200 countries. Both companies provide language and geographical targeting for localized marketing campaigns.

Paying for Ads

With Google AdWords, you sign up and use an online system to bid against other advertisers to have your ads appear in Google search results or on AdSense publisher websites. With TradeDoubler, you call the company and arrange a customized advertising campaign. You set a price with TradeDoubler to run ads through its existing network of publishers. Call 011-353-1-667-0290 to set up a campaign. Publishers can sign up online for free at the Google AdSense home page or the TradeDoubler publisher registration page.

Ad Costs

Ad costs with TradeDoubler vary based on the price you set for commissions or the price agreed to with TradeDoubler for running display ads. With Google AdSense, the price you pay per click depends on what other advertisers are bidding. If advertisers in your niche are bidding too high, it is possible that TradeDoubler could be a better bargain. If advertisers are bidding very low in AdWords for your niche, then Google may give you more advertising for your buck. You can run mock campaigns through AdWords to see estimated results. Use those estimates and your TradeDoubler prices to see which company gives you the better deal.

Publishing Comparison

Each AdSense publisher will find that profits in each niche vary based on the advertiser bids in AdWords. Google does not release the average profit per click. Publishers typically run AdSense ads on their Web pages for a while to determine a rough estimate of profit per click. You then compare that to the offers made by TradeDoubler advertisers for related products or services to determine the better option as a publisher.