How to Increase Your Click

1. Choose targeted, two to three word keyword phrases and use them in your ad headlines. Your ad will show up when people are searching for this keyword, so adding it to your headline will make your ad appear most relevant to their needs. In addition, any words that are identical to the keyword searched for will automatically display in bold font, drawing attention to your ad.

2. Keep your ad description short but incredibly relevant with a call to action. Tell searchers exactly what benefits or products you have to offer that relate to the keyword they are searching. Give a direct instruction as part of your description that tells the searcher what to expect from your website and what to do when they get there. Call-to-action phrases include words such as order, sign-up, buy and browse.

3. Target some of your ads by location. When you set up a campaign, Google allows you to select a target location including a country, region and city. Determine if your target market is in a specific location and edit your campaign to focus on those specific locations to boost your click-through-rate as well as your conversions.

4. Test different ads and monitor their performance with Google's reporting data. Use varying keywords, headlines and descriptions across several different ads to find out which produces the highest click-through-rate. The more testing you do, the better your chances of creating optimal ads that will make you money. Stick with the ads that perform well and ditch those that do not.