How to Create an Online Fashion Magazine

1. Choose a magazine topic. From budget fashion to clothing for plus-sized women, topics for online fashion magazines are plentiful. Pick a subject with a wide audience of faithful readers. Find a niche where the competition for new publications is low. After selecting the online fashion magazine’s topic, create an engaging, but memorable name for the publication.

2. Reserve your domain name and hosting. Enter the name of your online fashion magazine into a domain research engine. Reserve the URL. Domain registration fees can range from free to $10 a month. Hosting fees can cost between a few hundred dollars per year up to the low thousands of dollars.

3. Create an editorial calendar. Decide whether your online fashion magazine will publish content monthly or quarterly. After this decision is made, plan the specific theme for each publication date. As the editor-in-chief/director of sales for the online publication, the editorial calendar helps you recommend to advertisers which ads will fit the content and fashion layouts planned in each issue adequately.

4. Design the magazine. To complete your online fashion magazine, make a list of the following components: layout, typeface, number of web pages, and graphical elements required. Hire a graphic designer to help lay out the magazine and design the masthead. Rates for freelance graphic designers range from $25 to $150 per hour, depending upon skill set and areas of expertise.

5. Hire freelance staff. If your budget permits, hire a minimum of three freelance writers and a marketing guru to help create content and publicity. Hire online writers that have experience with search engine optimization and fashion editorial.

6. Solicit advertisers. If launching a free publication, seek out regional advertisers to support the costs of production, web hosting and marketing. Before launching the website, send a media kit, advertising rates, a mock of the online fashion magazine, and your editorial calendar to prospective advertisers.

7. Use free publicity, contests, and blogging to drive readers to your online fashion magazine. Send out press releases to local journalists announcing the launch of your magazine. Use contests and giveaways to build your readership. Add a blog component to your online fashion magazine to encourage two-way communication between your publication and its readers.

How to Place an Ad on a WordPress Blog

1. Download the 'Advertising Manager' plug-in at WordPress.org (see Resources). According to WordPress.org, this free plug-in automatically handles ad placement and coding for popular ad-share programs like Google's Adsense. Adsense, Chitika, Adpinion and other supported ad programs simply require free sign-up and the plug-in will do the rest. The ads will be placed on your page and you will earn a percentage of revenue generated from ad-clicks. Such automated advertising programs work well for many bloggers, but you can also manually place your own custom ads onto your blog if you happen to have a separate advertising agreement with an individual client.

2. Upload the advertisement image that you want to use for any additional custom advertising. When you upload the image, make a note of the image's URL address as listed in the WordPress blog management dashboard.

3. Add an HTML box on your blog and then click on the dialogue box to begin entering HTML code. Adding a new box is very simply; you just click on the 'Add HTML' button on your WordPress dashboard. This will add HTML code to your blog's sidebar, a perfect place to add advertisements without cluttering up your blog's posting area.

4. Type the following code in as the first line of HTML, as indicated by HTMLCodeTutorial.com as the code necessary to anchor a link:

5. Replace the text reading 'link.html' with the web address for the site that the advertisement is supposed to redirect user to. Make sure, however, that you leave the quotes around the new address inserted in place of 'link.html.'

6. Type the following code in as the next line of HTML:

7. Replace the text reading 'picture.jpg' with the URL address for the advertising image you recently uploaded. Again, make sure you leave quotes around the new text. This line of code is responsible for placing the picture on your blog, but it is also tethered to the link code from the line above it, making the image 'clickable.'

8. Type in the following code on the third line to end the code and finalize the advertisement link:

9. Save all changes in the WordPress dashboard and preview your blog. In addition to automated ad placement, you should also see your custom advertisement image. When clicked, the custom ad should take you to the desired page exactly as you inserted it during Step 5.

How to Log In to Blogspot

1. Launch your favorite Web browser and visit the Blogger homepage (see Resources).

2. Type the email address associated with your Google account as well as your password in the box in the right-hand section of the page.

3. Click on 'Sign in' to log in to Blogger. You can now start editing and publishing your own blog.

How to Place Chitika Ads on WordPress

1. Open the 'Plugins' menu on the left side of your WordPress Dashboard. Click 'Add New.'

2. Type 'Chitika' in the search field. Press 'Enter.' 'Chitika | Premium' should appear first on the list of search results. Click the 'Install Now' link below it.

3. Click 'OK,' and then click 'Activate Plugin.' The top of the window displays a red box with the words 'The Chitika | Premium Plugin is almost ready to place ads on your site.'

4. Click 'Chitika account username' in the red box. This brings you to the Settings page for the plugin.

5. Scroll to the 'Placement' section. Click a radio button to indicate where the Chitika advertisement should appear -- above WordPress posts, below posts or both.

6. Type your Chitika username in the 'Chitika Account Username' field.

7. Click the 'Size' drop-down menu and select the size that you would like to use for the ad placement.

8. Click the 'Font' drop-down menu and select the text font that the advertisement should use.

9. Use the 'Background Color,' 'Link Color' and 'Text Color' fields to customize the colors of the advertisements. Enter the colors using valid six-character HTML color codes.

10. Click the 'Update Settings' button at the bottom of the page to begin using the Chitika ad placement.

How to Build an AdSense Website

1. Register a domain name and set up a web hosting account. Consider web hosting providers such as Blue Host and Go Daddy, or find free hosting providers by checking out the Free Web Hosts directory (see Resources).

2. Build your website using a platform such as Dreamweaver, Microsoft Front Page, or Word Press. You can make your Word Press site look more like an actual website and less like a blog by going into the settings option on the Admin page and creating a static front page. Then, choose to display your content as pages rather than blog posts.

3. Go to Google's AdSense page and apply for an account. It will take from several days to a week to be approved. Fill out the application and provide website URL, website language, and your contact information.

4. Log into your Adsense account once it has been approved. Click on the Adsense Setup tab. Go through the prompts until you get to the page where Adsense generates an HTML ad code for you. Copy the code and paste it into your site's template. Ads should appear immediately on your web page and your Adsense site will be up and running.

How to Put Ads on the Side of Your Tumblr

1. Log in to your approved Google AdSense account and click on the 'My Ads' tab. A list of previously created ad units displays, showing when they were last edited and whether they are active.

2. Click on the 'New Ad Unit' button. All of the options for your new ad will be displayed.

3. Fill out each of the required fields. Name your ad and choose the size that best fits your Tumblr blog. The most common size for a sidebar banner is the sidescraper option.

4. Create a new custom channel on the options screen. This makes your Tumblr ad campaign easy to track, helping to monitor the performance of your AdSense ads across multiple websites.

5. Click 'Save and get code.' A small screen pops up with JavaScript code specific to the ad you have just created.

6. Copy the JavaScript within the window by highlighting all of the text and clicking 'Ctrl-C.'

7. Log in to your Tumblr account and click on the appropriate blog name within the drop-down menu on your dashboard. More options will display, including the ability to edit your theme.

8. Click on 'Customize' to bring up the settings for your particular Tumblr, then click on 'Theme' within the header and 'Enable custom HTML'. The editable HTML for your Tumblr theme now displays within the window.

9. Place the Tumblr code in the appropriate place within your theme's HTML by clicking on the location you wish to paste it to and typing 'Ctrl-V' If your theme has a sidebar, cross-reference with a live version of your Tumblr so that you can identify where to place your ads. A common location is after the 'About' section within your sidebar. Use 'Ctrl-F' to find specific locations within the HTML.

How to Maximize Ad Revenue on a Website

1. Place ads in prime locations. For example, ads buried in busy portions on a webpage will rarely be clicked on. Ads positioned low on a site, requiring viewers to scroll down, don't generate as much revenue as ads situated on the top fold of your website. The 'fold' is the portion of your webpage first displayed when loaded. It's a term borrowed from the newspaper industry, where the most important information is placed 'above the fold' of the paper itself.

2. Attach a relevant image to your ad. Our minds process visual images immediately, so your viewers are primed for the textual ad information accompanying the picture.

3. Use ads relevant to your site. Placing baby formula ads on a website about gaming won't garner much revenue; however, it would do well on a webpage about motherhood.

4. Keep track of the revenue each individual ad brings in. If an ad isn't yielding much, look to replace it. This does require consistent monitoring, but it will maximize your returns.

5. Consider employing geotargeted ads. Geotargeted ads aim for specific locations and languages. Although those living in the United States comprise the majority of web users, there are still millions of viewers outside of the U.S. When advertisements are geotargeted, they load for people who are in specified areas and/or have specific language preferences.

6. Investigate contextual advertising programs. Contextual ad programs scan the text on the website the user is viewing for keywords. These keywords then generate pertinent ads on the screen or as separate pop-ups. Google AdSense and Yahoo! Publisher Network are examples of this type of advertising (see Resources).