How to Log In to Blogspot

1. Launch your favorite Web browser and visit the Blogger homepage (see Resources).

2. Type the email address associated with your Google account as well as your password in the box in the right-hand section of the page.

3. Click on 'Sign in' to log in to Blogger. You can now start editing and publishing your own blog.

How to Place Chitika Ads on WordPress

1. Open the 'Plugins' menu on the left side of your WordPress Dashboard. Click 'Add New.'

2. Type 'Chitika' in the search field. Press 'Enter.' 'Chitika | Premium' should appear first on the list of search results. Click the 'Install Now' link below it.

3. Click 'OK,' and then click 'Activate Plugin.' The top of the window displays a red box with the words 'The Chitika | Premium Plugin is almost ready to place ads on your site.'

4. Click 'Chitika account username' in the red box. This brings you to the Settings page for the plugin.

5. Scroll to the 'Placement' section. Click a radio button to indicate where the Chitika advertisement should appear -- above WordPress posts, below posts or both.

6. Type your Chitika username in the 'Chitika Account Username' field.

7. Click the 'Size' drop-down menu and select the size that you would like to use for the ad placement.

8. Click the 'Font' drop-down menu and select the text font that the advertisement should use.

9. Use the 'Background Color,' 'Link Color' and 'Text Color' fields to customize the colors of the advertisements. Enter the colors using valid six-character HTML color codes.

10. Click the 'Update Settings' button at the bottom of the page to begin using the Chitika ad placement.

How to Build an AdSense Website

1. Register a domain name and set up a web hosting account. Consider web hosting providers such as Blue Host and Go Daddy, or find free hosting providers by checking out the Free Web Hosts directory (see Resources).

2. Build your website using a platform such as Dreamweaver, Microsoft Front Page, or Word Press. You can make your Word Press site look more like an actual website and less like a blog by going into the settings option on the Admin page and creating a static front page. Then, choose to display your content as pages rather than blog posts.

3. Go to Google's AdSense page and apply for an account. It will take from several days to a week to be approved. Fill out the application and provide website URL, website language, and your contact information.

4. Log into your Adsense account once it has been approved. Click on the Adsense Setup tab. Go through the prompts until you get to the page where Adsense generates an HTML ad code for you. Copy the code and paste it into your site's template. Ads should appear immediately on your web page and your Adsense site will be up and running.

How to Put Ads on the Side of Your Tumblr

1. Log in to your approved Google AdSense account and click on the 'My Ads' tab. A list of previously created ad units displays, showing when they were last edited and whether they are active.

2. Click on the 'New Ad Unit' button. All of the options for your new ad will be displayed.

3. Fill out each of the required fields. Name your ad and choose the size that best fits your Tumblr blog. The most common size for a sidebar banner is the sidescraper option.

4. Create a new custom channel on the options screen. This makes your Tumblr ad campaign easy to track, helping to monitor the performance of your AdSense ads across multiple websites.

5. Click 'Save and get code.' A small screen pops up with JavaScript code specific to the ad you have just created.

6. Copy the JavaScript within the window by highlighting all of the text and clicking 'Ctrl-C.'

7. Log in to your Tumblr account and click on the appropriate blog name within the drop-down menu on your dashboard. More options will display, including the ability to edit your theme.

8. Click on 'Customize' to bring up the settings for your particular Tumblr, then click on 'Theme' within the header and 'Enable custom HTML'. The editable HTML for your Tumblr theme now displays within the window.

9. Place the Tumblr code in the appropriate place within your theme's HTML by clicking on the location you wish to paste it to and typing 'Ctrl-V' If your theme has a sidebar, cross-reference with a live version of your Tumblr so that you can identify where to place your ads. A common location is after the 'About' section within your sidebar. Use 'Ctrl-F' to find specific locations within the HTML.

How to Maximize Ad Revenue on a Website

1. Place ads in prime locations. For example, ads buried in busy portions on a webpage will rarely be clicked on. Ads positioned low on a site, requiring viewers to scroll down, don't generate as much revenue as ads situated on the top fold of your website. The 'fold' is the portion of your webpage first displayed when loaded. It's a term borrowed from the newspaper industry, where the most important information is placed 'above the fold' of the paper itself.

2. Attach a relevant image to your ad. Our minds process visual images immediately, so your viewers are primed for the textual ad information accompanying the picture.

3. Use ads relevant to your site. Placing baby formula ads on a website about gaming won't garner much revenue; however, it would do well on a webpage about motherhood.

4. Keep track of the revenue each individual ad brings in. If an ad isn't yielding much, look to replace it. This does require consistent monitoring, but it will maximize your returns.

5. Consider employing geotargeted ads. Geotargeted ads aim for specific locations and languages. Although those living in the United States comprise the majority of web users, there are still millions of viewers outside of the U.S. When advertisements are geotargeted, they load for people who are in specified areas and/or have specific language preferences.

6. Investigate contextual advertising programs. Contextual ad programs scan the text on the website the user is viewing for keywords. These keywords then generate pertinent ads on the screen or as separate pop-ups. Google AdSense and Yahoo! Publisher Network are examples of this type of advertising (see Resources).

How to Register a Website with Google

1. Go to Google.com and click the 'About Google' link located below the search box.

2. Look to the section labeled 'For Site Owners.' Click 'Submit your content to Google.' A new page will open that gives you the option to submit your website, maps, media, and sale items.

3. Select 'Add Your URL to Google's Index' located in the 'Web' section.

4. Enter your website address in the 'URL' box and enter a brief description of your site in the 'Comments' box.

5. Enter the confirmation text to verify that you are a human and not a robot, then click 'Add URL' to finish registering your site with Google.

How to Erase Low CPC Advertisers From Google AdSense

1. Survey the ads on your site. Visit your website and view the ads that are being shown on your pages. Make a note of the ad subject and URL that is displayed with each ad.

2. Identify potential low CPC ads. Using Google's free keyword research tool, or the keyword tool of your choice, evaluate the value of ads relating to the subjects you noted. You can enter a keyword phrase similar to the subject of the ad and see what CPC value is associated with that phrase. Although not an absolute measure of the ad value, this will give you some indication of the relative value of the ad in terms of CPC. Note the ad subjects that have a low CPC relative to the others.

3. List non-relevant or competing ads. In addition to evaluating the ad subject value, you will also want to identify ads that are not relevant to your site topic or competitor ads. By restricting these ads from being displayed, you can possibly increase your ad revenue and retain more visitors on your site.

4. Log into your AdSense account.

5. Click the tab for AdSense setup. Select the 'Competitive Ad Filter' menu link.

6. Click the 'AdSense for Content' tab.

7. Enter the URLs of the ads you want to block. Once you've entered the URLs, press the 'Save Changes' button.