CPC Vs. CPI

Cost

CPI costs you a set rate every time your ad appears on someone's computer screen; the website's server counts each time your ad loads onto a user's screen as one impression. Cost per mille, or CPM, is a type of CPI that charges you for every thousand impressions. The cost of CPM or CPI varies depending on the website and other factors such as the size and position of the ad.In CPC advertising, also called pay per click, or PPC, you pay a fee each time a Web user clicks on your ad. According to Dunay, search engines use a bid-based pricing system for CPC ads, while content websites or comparison-shopping websites usually charge a set CPC rate. You can negotiate the price of your CPC ad with the website owner. As of December 2011, some sites, such as Facebook.com, use a bid-based pricing system for both CPI and CPC advertising.

Uses

CPI is best for common banner ads, Dunay says, and provides maximum visibility for your product or brand, or the announcement of an upcoming product. Email ads and text links also often use CPI.CPC advertising draws as many users as possible to your website, which is why search engines such as Google sell CPC ads. You assign keywords to your ad and, when a Web user searches for one of the keywords, your ad will appear in a list of sponsored websites. The highest bidders' ads for a particular search term appear at the top of the list.

Audience

CPC ads are much more target-specific than CPI ads, because they appear on search engine results or content pages related to your product or service and reach an audience with a general interest in it. The payoff can be immediate if the user makes a purchase, or more long-term if visitors bookmark your page for future use. Websites such as Facebook.com offer geo-targeted CPC and CPI ads, which helps advertise a local business rather than a Web-based outlet or national chain.

Considerations

CPC is vulnerable to scams using malicious code to falsify clicks, so it's prudent to first investigate what steps a website has taken to protect against scamming. Google, for example, has an automated system that guards against CPC scams, and Facebook is naturally resistant to this problem, as each user can only 'like' a product page once.In terms of cost, CPI is much more predictable than CPC because predictions of how many people will see your ad are based on the website's typical traffic, rather than how many people might click on your ad.

How to Start to Make Money Online

1. Start a blog! Write on a topic or a few topics that you find interesting. 'Monetize' the blog once you have written some articles and established a small readership by signing up for Google Adsense or Yahoo's advertising service. This will allow you to place ads throughout your blog to start making money online.

2. Write for one of the many writing services online including eHow, Associated Content, and Hubpages. These are all websites that allow you to submit articles and make money from them. On some websites like eHow, you earn money on articles months and even years after you write them: it is a great way to get passive income!

3. Go to the website http://www.swagbucks.com/?cmd=sb-register&from=/ and sign up for SwagBucks. With this website and its toolbar, you can make money online every time you use a search engine! If you are writing a blog or articles, you will be needing to search the internet anyways, so you might as well combine paid writing and paid searching to make the most money!

4. Go to https://affiliate-program.amazon.com/ and learn about the Amazon affiliate program. By placing Amazon affiliate links on your blog or in articles, you can make money! Make sure that placing affiliate links in your articles or blog is not against the rules on that particular website, and look around for other affiliate programs.

How to Make Money Online For Free As A Stay At Home Mom

1. The first step in making money online is to open up a Paypal account. A Paypal account will be used to receive your compensation. Creating a Paypal account is free, simple and safe to use. There is a link under resources on how to sign up for a Paypal account.

2. Now it is time to decide how you would like to make money while at home. It really will depend on what you like, or are willing to do. If you like to write and share information, try writing articles. Sites like eHow, Bukisa, or Zomba allow you to write articles, and then pay you based on their content and popularity. This is slow going at first, but becomes addictive. Once you start writing more articles, and seeing the money pile up, you won't be able to stop.

3. Another way to make easy money online is to sell merchandise online. If you have stuff laying around your house you want to get rid of, you can sell it for a profit on eBay. Selling on eBay is fairly simple and offers a large audience to bid on your stuff. The only thing required is to have a Paypal account.

4. Blogging is another way to make cash online. Today.com takes blogs and reviews them. If they are good, they will pay you for them. Another site similar to this is called Associated Content.

5. If you have a website, try using Google Adsense to make extra income. Google adsense are google ads put on your website. If someone visits your site and clicks on the ad, you get paid.

How to Use Google Adwords Keyword Tool

1. Log in to your AdWords account. Click on the “Tools and Analysis” drop-down menu located at the top of the AdWords screen and select “Keyword Tool.”

2. Enter a search term related to your campaign into the “Word or Phrase” field. If entering multiple search terms at once, put each word or phrase on a new line.

3. Enter a website URL, for example “www.shoes.com” (without quotation marks) into the “Website” field, instead of or in addition to entering search terms into the “Word or Phrase” field. Completing only the “Website” field will produce a list of suggested keywords based on the content of the website you entered. Completing both the “Website” and “Word or Phrase” fields will yield data both for the terms you entered and suggested keywords based on the website’s content.

4. Type a category, for example 'shoes' (without quotation marks), into the “Category” field. The tool will display suggested categories as you type. Click on a suggested category to add it.

5. Select the check box labeled “Only Show Ideas Closely Related to My Search Terms” if you only want to see results that contain the original search terms you entered. This setting is optional; leaving the check box unselected will show results from all categories.

6. Click on “Advanced Options and Filters” to expand a menu that allows you to narrow down the keyword results. Select geographical areas and languages from the “Locations and Languages” menu to see search data for those demographics only. Select the desired type of device, e.g. “Desktop and Laptop Devices,” from the “Show Ideas and Statistics For” menu to see search data for those devices only.

7. Click “Search.” AdWords will display suggested search terms and phrases within the “Keyword Ideas” tab.

8. Look at the data appearing in the “Competition,” “Global Monthly Searches” and “Local Monthly Searches” columns alongside each keyword in the list of results. Competition gives an idea of how many other Google AdWords advertisers are bidding on a keyword. If choosing between two keywords to use in your campaign, choose the one for which the “Competition” column says “Low” or “Medium” as opposed to “High.”Global Monthly Searches represents how often people all over the world searched for a given keyword while Local Monthly Searches represents searches in the locations, language, and devices that you specified. If choosing between two keywords, choose the one with the higher search volume.The “Local Monthly Searches” column will show a dash if you specified multiple locations, a location that is not a country or if AdWords cannot provide data for a particular search combination.

How to Make Easy Money

1. Buy items and products cheap on Ebay.com and then turn around and sell them on craigslist for more money. You can buy many items on Ebay.com at good prices if you follow the bidding process carefully. Alternatively, you can buy name brand goods on sale at local stores, and then sell them online on Ebay to people who live where these deals are not available.

2. Rewrite web content for companies. You can rewrite product descriptions and other web content by revising old information within the same format. The website's search engine optimization value will improve, since the search engine will recognize the new content and link to it.

3. Publish a website of your own. Make it user friendly and either sell a service or product. You can also make the website an information portal and add Google Adsense to its pages.

4. Write online surveys for legitimate companies, such as surveysavvy.com. Check out each survey company before you join, since some companies are scams.

5. Write reviews for software. Contact technical companies and ask if you can write for them. Make sure you have samples to show them.

How to Earn Money Writing Online Through Page Views

1. Research the sites that pay writers for page views. Start by looking at the resources section below. Many sites pay writers for content. Some want writers to apply, others allow anyone to simply sign up. Complete the sign up process for a couple of these sites.

2. Learn the basics of search engine optimization. This includes thinking about what people search for online. Pick a keyword someone might search for and write an article including that keyword a few times. Becoming a SEO expert isn't a requirement, but the more people that find your articles through the searches means more money for page views.

3. Write a quality article at least 400 to 500 words and submit it one of the sites you signed up for in step 1.

4. Proofread the article for any mistakes. Often the content sites themselves don't edit your work closely meaning mistakes slip through.

5. Use social media sites like Twitter and Facebook to market your work and drive more visitors for higher page views.

How to Make Money Tweeting

Advertising and Promotion

1. Create a website selling a product or service you can offer. For example, if you make crafts, take pictures of your crafts and post it on a website.

2. Create an account with a service that accepts credit card payments, like PayPal.

3. Include a sales page, or link to a sales page like eBay, and make it prominent on your website.

4. Tweet about your crafts with links to your sales page.

Website Advertising

5. Sign up for a service that offers pay-per-view or pay-per-click advertising like Google AdSense.

6. Place the ads on your website. Create interesting pages with articles, pictures or videos that people will want to share. Add new pages on a regular basis.

7. Post links to your website on Twitter.

Selling Your Twitter Expertise

8. Contact local businesses you believe would benefit from having a presence on Twitter. Familiarize yourself with their business needs. For example, a restaurant or retail store generally thrives on customers coming through their doors. Other businesses may benefit from visits to their website.

9. Create a business proposal to manage a Twitter account on their behalf. Agree on a weekly or monthly fee for your services.

10. Create a Twitter account for the business, start following others and begin tweeting on their behalf.

11. Use the Twitter search function to identify potential customers for your client. Reply to their questions with helpful advice. For example, if your client is a paint store, you would look for anyone tweeting about painting or renovating in your client's city, then suggest that they come by the store.

Things to Remember

12. Use Twitter on a regular basis. While it is not as important to have many followers as it is to have a solid base of devoted followers, you should be trying to get more followers on a regular basis. Follow and interact with people who look like they will be helpful for your business.

13. Tweet interesting links, and interact with others on a daily basis. There is little that turns people off faster than posting only links to a sales page.

14. Keep your integrity by being honest about the links you tweet. If you are tweeting links to affiliate sales websites, for example, include this fact in each tweet. This is also important if you plan to become a Twitter consultant for another business. The business will want to see your Twitter account and what others say about you. It only takes one person to announce publicly that they are unfollowing you for spam to ruin your reputation.