Thursday, March 20, 2014
How to Embed Google AdSense
1. Sign in to your Google AdSense account.
2. Click on the 'AdSense Setup' tab.
3. Select 'AdSense for Content.'
4. Choose if you wish to display an 'Ad Unit' which displays an AdSense box, or 'Link Unit' which displays a group of AdSense links. Click 'Continue.'
5. Customize the look of your ad. The next page allows you to choose a theme and change the color and format of the ad. Click 'Continue.'
6. Add a channel to your ad. This allows you to group ads together easily and track their performance. You can choose to skip this step as this is optional. Click 'Continue' to go to the next page.
7. Type in a name for your Ad unit. Click 'Submit and Get Code.'
8. Copy the code and paste it in the HTML of your Web page. Add it within the
tags to make sure it is displayed. Save and publish your page online.
How to Create Tracking URLs in Analytics
1. Point your browser to the Google Analytics 'Tool: URL Builder' page and type a URL in the 'Website URL' text field (see Resources).
2. Enter a campaign source, campaign medium and campaign name in the designated fields. Continue to enter a campaign term and campaign content, if preferred.
3. Click the 'Generate URL' button to produce your modified URL, or click the 'Clear' button to start over. Copy the link that displays and paste it on the pages you want.
4. Log in to your Google Analytics account (see Resources). Click the 'View Report' link next to your website name to review the results of the tracking URLs.
Wednesday, March 19, 2014
How to Create an Event Calendar Business Website
1. Find a niche. Your event website must have a theme, preferably something of interest to you. Overly generic websites tend to have trouble with search engine optimization due to a lack of focused keywords, and end up lost in cyberspace.
2. Hire a consultant if necessary. If you have a direction and a style, but no means of actually creating a website, find somebody whose portfolio includes websites with similar content and functionality. Or, if you're doing it yourself, lighten the code load by using a popular website engine like WordPress and basing the calendar functionality on a free plug-in.
3. Advertise your completed website for free on sites like craigslist to generate traffic. In the beginning, you may have to scour newspapers and other sources to add events to the calendar yourself. As your website grows, users will begin to submit content themselves.
4. Generate revenue by placing advertisements on your site with free advertising and affiliate programs such as Google Adsense and Commission Junction. If your site is local, you may be able to sell direct ads to local businesses; the profit margins on such sales are much higher than affiliate or pay-per-click programs.
How Does Google Know If Your IP Is Masked?
When Google Knows
Google knows that your IP is masked when the anonymizing proxy sends it to its own domain and host. In the past, many anonymizing services were of this type. Without an anonymizing proxy, your IP would show up as something like the following. (The country code for the United States is not 123; this is a hypothetical example).IP: 123.45. 678. 910
Location: United States
Region: Your State
City: Your City
ISP: Your ISP
Operating System/Version: Your OS and version number
Browser: All browsers you are usingIf you use a masked proxy, it will create a new IP address for you that appears something like this:IP: 456.12. 345.789
Location: Anonymizing Host
ISP: Anonymizing Host
Browser: Anonymizing Host
Operating System/Version: Anonymizing HostGoogle knows that this IP address is masked.
Not All Proxies Are Equal
Proxy services that convert your IP address, location and host name to another IP address and location do mask your actual IP address, but they do not prevent Google from tracking you. Often, these services route your IP address to a server in a different country, which enables you to access some but not all of your favorite sites. And by changing your IP address and routing it to a new server in a different country, these proxies are anonymous only until Google tracks that new IP address.
When Google Does Not Know
The demand for a truly anonymous proxy that Google can't identify as being masked remains high. In 2010 a free Mozilla Firefox add-on, GoogleSharing, was developed by Moxie Marlinspoke for Mozilla users who wish to surf anonymously. It does not work for other browsers.
No-Mask Anonymous Surfing
GoogleSharing was designed to guarantee Mozilla users a level of anonymous surfing not available with other proxies. By encrypting a user's IP address and sharing it randomly with other users' IP addresses, GoogleSharing not only keeps Google from realizing that your IP address is masked, but also keeps it from tracking your IP address. GoogleSharing feeds to Google the IP address of the previous user. The next user will then get your IP address, and the user after that will get the IP address of the previous user. It is this sharing of IP addresses and encrypting them that makes it impossible for Google to know that the proxy IP is masked.
Monday, March 17, 2014
About Pay Per Click Advertising
History
A small company that would later become part of Yahoo! first introduced pay per click advertising in 1998. Google Adwords, Microsoft adCenter and Yahoo! Search Marketing still remain on top in the pay per click advertising market. Other pay per click-based search engines include Ask and Looksmart. Pay per click is a cheap way of advertising, but the results are not always favorable. Traffic is almost guaranteed, but a purchase or other desired action is not.
Search Engines
Search engines commonly use bidding as their form of pay per click advertising. An advertiser will submit its advertisement along with a list of keywords. An advertiser will then choose an amount, usually in cents, that he is willing to pay per click. Most times these types of advertisements are going to appear at the top, or side, of the search results as a sponsored link or sponsored advertisement.
Content Sites
Advertisers also have taken a huge interest in placing advertisements on content websites. These types of sites normally charge a flat fee per click and do not utilize a bidding system like the search engines. The fee is charged per each unique click. A unique click is one click per user, and therefore eliminates overpaying for clicks that may be generated from the same user clicking multiple times.
Cost
The cost per click varies immensely for different websites and different search engines. Many times the cost per click will be dependent on the amount of information on the topic already sponsored in the search engine listings. Content websites normally charge a flat fee based on your advertisement size, content and placement. They may charge more for high traffic page placement, but typically the fees are not as costly as search engine sponsored listings.
Incentive-based Paid to Click
Paid to click incentive sites offer cheap advertising for those looking to market their product or service through pay per click advertising. The problem for the advertiser is that the end user who is clicking on their link is normally only clicking to gain the incentive. Most paid to click websites offer a fraction of a penny per each unique click to their members. The advertiser decides how often a user can be compensated for a click.
How to Make Money with Xomba
1.
Follow the link below (under resources) to the Xomba website. Register for your account and follow the instructions to sign up for Google Adsense.
2. Add your Google Adsense account ID to your Xomba profile so that you will be credited for ad clicks from your articles.
3. Write 'Xombytes,' which can be blog posts, opinion pieces, reviews, news, commentary or how-to ideas.
4. Add some 'Xomblurbs', a name used to refer to what amounts to social bookmarking: provide the link and a sentence or two about the site you're linking. This is a great way to promote your eHow articles, by the way.
5. Work with keyword tools such as Wordtracker to find the best titles and keywords for your posts.
6. Network with other users on the site to get more people reading and rating your articles; do the same for your new contacts.
7. Track your Google Adsense earnings through your Google account.
How to Put Games on Your Facebook
1. Start your Web browser.
2. Go to the Facebook website and log in to your account.
3. Click 'More' on the left side of the page, and then click 'Games.' The 'Games' page appears, with a list of categories such as 'Board Games' and 'Action and Arcade Games.'
4. Click the name of a game to start playing it. Click 'Allow' at the prompt when the game asks for permission to access your basic Facebook information. The game loads on your Facebook page, and you can start playing it. After you quit the game, its name appears on the left side of your page so that you can click it later and play again.
5. Go to the Facebook App directory at facebook.com/apps and then click 'Games' to browse more games.
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