Information on Marketing With Google AdWords and AdSense

Google AdWords 101

Google AdWords is an online advertising service for business owners. Your business' advertisement will appear on Google's search pages, and also on its content pages (such as blogs and sites that have signed up to use Google AdSense), every time a user searches Google for a keyword that you have specified. You can use text, images and video in your ads. You can also specify where on a page you would like your ad to appear, or let Google make that determination for you.Rather than paying a monthly fee, you pay for activation, and then set your budget according to how much you are willing to pay for ad placement per day. You can pay for the number of clicks on your ads, or for the number of impressions your ads get. Google also offers advertising reports that let you see how your ads are working and what you might need to change.

Google AdSense 101

Google AdSense is a service for website owners. It allows you to have ads on your site that are automatically targeted to your content, which makes it more likely that your readers or users will click on them. It eliminates the need for site owners to create and maintain their own relationships with advertisers. The advertisers participating in AdWords (the feeder service for AdSense) range from large corporations to small companies. Google lets cost-per-click and cost-per-thousand-impression ads battle it out in auctions for placement on your site's pages, and the ad that will generate the most revenue for that particular page's keywords will win the spot. The ads change as your site's content does, and they are targeted to the user's country, too, so that even an international site can contain ads that each user will find useful.

Safeguards in AdSense

Google AdSense has built in some safeguards that can help your site earn the maximum amount of money while offending the least people. First, you might want to stop competitive ads from appearing on your site--you can use URL blocking to do so. If you don't like a particular product or service whose ads are appearing on your site, you can block those too. AdSense also has a function that checks all submitted ads before posting them to make sure they are suitable for Internet users of all ages. As well as ensuring these ads don't contain inappropriate content, AdSense can also screen for potentially offensive ad page mismatches, such as boating equipment ads on a page about a boating disaster.

Keywords in AdWords

When you create an ad campaign in AdWords, you also must pick keywords to use in that ad. Google's AdWords Help suggests you choose those keywords with care. Make sure that they are specific to your product. Two- or three-word phrases are good to use. When you have picked your main keywords, include singulars, plurals, and synonyms of those words. If your product has a number associated with it, such as a serial or model number, you might want to add this number as a keyword.AdWords has some features that help you choose the best keywords for marketing your product. The Keyword Tool lets you enter a term, and then suggests related terms, along with how many times each word has been searched for on Google in the past month, both in your country and in all countries using Google. You can also see how much using each keyword in your ad would generally cost you per click. For example, the word 'lullaby' would cost an American advertiser 55 cents each time a user clicked on an ad that used that keyword. You then can make a bid for that particular keyword--the higher your bid, the higher your ad will generally be placed on a web page.It is also possible to let AdSense do the bidding for you. You can choose a general budget for a particular ad campaign, and then select automated keyword bidding. AdSense will work out the most clicks you can afford to buy within that budget.

Keeping an AdSense Account in Good Standing

There are some things you cannot do if you have an AdSense account. If you break these rules, your account will be deactivated and you'll no longer have Google ads on your website. Firstly, you can't up your revenue by clicking on your own ads. This is referred to as click fraud. Nor can you encourage your site's users to click on your ads. Next, you can't include content on your site that prompts users to download and install software, or that automatically changes their homepages. Unrequested pop-up windows are always a no-go: AdSense ads should never load in these types of browser windows. Nor should your site have excessive pop-ups that might confuse users into clicking on ads. You should never change AdSense's code to customize the ads that appear on your site: use only the provided features to make customizations, or your account will be frozen. Finally, you are not allowed to feature ads with adult content, ads that promote gambling, or ads that promote drugs.

How to Create Custom Ad Sizes in Adsense

1. Open your Internet browser and go to the Adsense page. Enter your Google username and password in the login fields and click 'Sign In' to access your account.

2. Click on the 'My Ads' tab at the top of your Adsense account page. Click the'New Ad Unit' button in the top left of the 'My Ads' section.

3. Enter the new ad's name in the first text field. Click on the drop-down menu labeled 'Size' to view the custom size dimensions. To view examples of the custom ad sizes, click the 'View examples of ad types and sizes' link below the drop-down menu. Click on the custom ad size that you want to use to select it.

4. Finish setting up the custom sized ad by using the following drop-down menus to select your prefered ad type and ad color styles. Click 'Save and Get Code' to save the add and obtain the embed code to add it to your site.

How to Calculate Ecpm

1. Determine the number of impressions, or number of times the ad was shown. For example, over the past year the advertisement may have been viewed 10,000 times.

2. Determine the amount of earnings the ad made. For example, over the past year, an ad may have brought in $50 of revenue.

3. Divide the number of total earnings by the number of impressions and multiply it by 1,000. The sum is the effective cost per thousand. In this example, divide 50 by 10,000 and then multiple by 1,000 to get $5. Five dollars is your effective cost per million.

How to Eliminate Google Ads

1. Open the Windows HOSTS file in 'Notepad.' The file is located in different places depending on which Windows operating system is installed on the computer. Here are the most common file locations:Windows 9x, ME: C:\WINDOWSWindows NT (and some 2000): C:\WINNT\system32\drivers\etcWindows 2000, XP, 2003, Vista, 7: C:\WINDOWS\system32\drivers\etcThe HOSTS file has no extension.

2. Copy and paste these two lines into the HOSTS file:127.0.0.1 pagead.googlesyndication.com127.0.0.1 pagead2.googlesyndication.comDo not leave a blank space before pasted text.

3. Click on 'File' from the top bar menu. Select 'Save' from the drop-down menu. This will save the HOSTS file in the same location as you found it. Close Notepad.

How to Make Money With Free Content Websites

1. Establish a niche target market you plan to serve (selling business e-books, for example). The websites must offer a professional look with easy navigation; making significant money with free content websites is not easy with a poorly designed site. Also, use keywords Internet surfers will likely type to find your website; these keywords may help determine the kinds of ads that will appear.

2. Obtain the quality content required for the selected niche. Each website with free content must have a focus (education or money matters, for example). Purchase articles online that relate to your topics, or create the content materials yourself. Keep the text free of spelling errors and easy to read. If necessary, have an SEO copywriter review the articles for keyword phrases to attract more strategic traffic from search engines to make money with free content.

3. Incorporate advertising options that can gain residual income over time, such as contextual ads. For example, contextual ads offer links that pop up based on hovering above certain keyword phrases. Free to set up, these options generate payouts once you reach a certain threshold. To get started, register for an account online and provide some details about your website.

4. Try pay-per-click ads to gain a share of the money from each time a user clicks on an advertisement---a popular option for many websites due to the ease of setting up the ads and placing them between free content on websites. You can establish an account for free within minutes of registering. Google, a popular option, provides analytics reports.

5. Register for commission-based affiliate programs to earn more money with free-content websites. Affiliate programs come from companies or individuals that sell a product or service and will give you a fee for a referral lead. Sometimes, the registered account holder receives payment for views or per click. Typically, these programs are e-books or programs that complement the content on your website. For example, if you focus on college students, your site can provide a book that covers how to get an internship. Look for these affiliate opportunities with large companies, such as Best Buy or Amazon. Though free to open, these accounts but may require approval before inclusion to see how well your website fits the parent company's target market.

How to Work From Home and Become a Google Quality Rater

1.

Apply:

I have included the link in my resources section below. You will need a cover letter and resume. In addition, Google asks that you possess a four year college degree, and have some writing experience.However, I know people who have gotten hired without a college degree. You will also be asked to take an easy test. When you apply, expect to wait a few weeks for a response. Google hires in cycles, so be patient. Pay ranges from $10-$20/hour, and you must work at least ten (10) hours a weeks. However, you can work up to forty hours in the comfort of your own home! If you are fluent in another language, expect an influx of work to come your way from Google.

2.

Sign a disclosure statement:

There is little to no information in regards to becoming an ad rater for Google. This is because Google does not want people discussing the trade secrets of advertising and/or how ads are rated. Rating ads is like a science experiment. Basically ad ratings have to rated in a controlled environment without discussion. You will need to sign a disclosure statement after you accept a position.

3.

Complete Tasks:

You will receive tasks for the week when you log onto your account. Tasks are first- come-first-serve, so be sure to grab your tasks early. Tasks are easy, but tedious. You are also rated for your performance as an employee on a report card. If you are consistent and complete your tasks in a timely matter, you should have no problem.

4.

Get paid weekly:

Google hires an outside agency-Workforce Logic to hire and pay their ad raters. Expect to get paid weekly. If you are looking for a secure way to make money at home, then applying to become a Google Ad Rater may be a good fit.

How to Sell an Online Community

1. Compile reports on traffic, number of monthly users and any income the online community makes. Monthly users and traffic reports can be exported from Google Analytics (see Resources) or any other website traffic tracking system you are using. For income reports, export those from the companies you are utilizing to make money, such as Google AdSense.

2. Calculate the worth of your website by multiplying its annual revenue by three to six. Use your income reports to determine how much you make annually before taxes.

3. List the website on specialized sites such as Flippa and Buy Sell Website (see Resources). A variable fee is charged for both listing and selling the site. Create a standard ad or an auction for the site. Ads must include the URL, revenue figures, visitor totals, a detailed description of where and how you get the revenue and your accepted payment methods. Include any screen caps that back up your revenue and visitor claims.

4. Agree with the buyer on a transition plan, including the transfer of the domain name. Ask for a partial payment, with the remainder paid when you transfer the actual website files to the buyer. Put the files on a CD or DVD and send them to the buyer using a mail service with a tracking number for additional security.