Wednesday, January 1, 2014
Adwords Tutorial
1. Go to the Google AdWords website (See References below). Click 'Start Now.'
2. Determine your Google account status. Click the radio button that describes the status of your account. Enter an email address and password then click 'Create Account' if you do not already have one. Type your Google account information if you have already registered.
3. Set the time zone and currency preferences. Select a time zone and currency from the drop-down menus and click 'Continue.' A confirmation email will be set to the registered email address.
4. Sign in to your AdWords account. Click 'Create Your First Campaign.' Enter a campaign name, set the locations and languages, networks and devices, bidding and budgets, and ad extensions. Click 'Save and Continue.'
5. Create an ad and keywords. Click the radio button beside the ad type. This includes text ad, image ad, display ad builder, and mobile ad. Enter a Headline, Description line 1, Description line 2, Display URL and a Destination URL. Enter 10 to 20 keywords in the space provided and click 'Save and continue to billing.'
6. Set up your billing account. Select a country or territory and click 'Continue.' Choose a form of payment and click 'Continue.' Agree to the terms and click 'Continue.'
7. Finalize your payment. Enter your billing address and credit card type to finalize the order.
8. Manage your ads. Sign into your Google AdWords account for billing cycles, tracking performance and viewing other features.
How to Reinstate Your Google AdSense Account
1. Gather as much information as possible about the events surrounding the termination of your AdSense account. Hopefully, you have some idea as to why Google suspected your account of click fraud. Have you ever paid for website traffic, or do you have reason to believe that someone may have clicked your advertisements repeatedly out of malice? Could family members have clicked your advertisements, thinking that they were being helpful? Anything that you know could prove valuable in the reinstatement process. Analyze your server logs for suspicious activity such as repeated visits from the same IP address; your Web hosting company may be able to help with this.
2. Open a Web browser and navigate to the Invalid Activity Appeal form at Google.com.
3. Type all of your contact information in the top part of the form, including your AdSense publisher ID. The publisher ID begins with the letters 'pub' and ends with a string of numerals. If you are unable to access your AdSense account to view your publisher ID, obtain it from the source code of your website.
4. Describe your website using the next part of the form. Google wants to know which website you display AdSense advertisements on, the types of visitors that your website attracts, where the website's content comes from, how many people have administrative access and how often the website is updated.
5. Describe the circumstances surrounding the banning of your AdSense account using the third part of the form. This information should include whether you have ever paid for traffic, what you do to advertise your website and whether visitors might feel compelled to click your advertisements even if they are not interested in them. Tell Google if you have ever violated AdSense's terms, and any other information you have about the events leading up to the banning of your account, including any suspicious activity that you have found in your server logs.
6. Click the 'Submit' button to submit the appeal form, and allow several days for Google to send a response.
Sunday, July 28, 2013
How to Place Banner Ads in Blogger
1. Log in to your Blogger account in the usual manner.
2. Point the mouse cursor to the 'Design' tab and click.
3. Point the mouse cursor to the sidebar located on the right-hand side of the page under 'Navbar' and click 'Add a Gadget.'
4. Scroll down to 'HTML/Java Script' and click the blue plus sign.
5. Highlight the text of your affiliate code by clicking in front of the first character, holding the mouse button down and dragging the cursor to the last character. Press 'Ctrl' and 'C' at the same time.
6. Click within the box that popped up when you clicked 'HTML/Javascript' and copy the code by pressing 'Ctrl' and 'V' at the same time. Click 'Save.'
7. Click the 'Save' button on your Blogger page.
How Do Owners Profit From YouTube?
Video Descriptions
Video owners uploading their content to YouTube enter a description for each video. The description may include a website address or other contact information. For example, if a company makes a video of a product demonstration, the company may include in the video description its online Web address, a link to a sales letter or even a phone number to place orders.
Google AdSense
Google runs the AdSense ad service. Website owners use AdSense to display ads purchased from Google. The owners earn a share of the profits each time a visitor clicks on an ad. Although YouTube members do not actually own YouTube, they can still use their AdSense account to place ads inside their videos. When people watching the videos click on an ad, the video owner earns a commission. To use this method, you need to get accepted as a YouTube Partner.
Renting Videos
Producers of original content can also use the YouTube Partner program to rent out their videos for streaming purposes. Using the instructions provided after being accepted into the program, owners use Google Checkout payment buttons to rent out their original content. You must have a Google Checkout business account to offer your videos for rent through YouTube. Google Checkout is the company's online service for payment processing.
YouTube Partner Qualifications
To become a YouTube Partner, you must post original content deemed suitable by YouTube for its video streaming services. You must either own all content or have permission from the copyright holder to post the content and earn money from it. The program is also looking to see if you are a regular user who has videos with thousands of visitors. However, YouTube does not say exactly how much of a following you need on your videos at the time of application. It makes partnership decisions on a case-by-case basis. You may also qualify if you produce videos and sell them through DVD stores or other outlets.
Embedded Text
There are several editing software products that allow owners to place text of their choice inside a video. These editors use the same kind of technology used to make credits that you see at the beginning and end of movies or TV shows. Owners can place sales messages, website addresses or contact information in the videos. This method tends to attract more eyeballs than simply posting sales messages in the video description because many viewers will never actually read the description. Examples of programs that can embed text include CyberLink Power Director, Adobe Premiere Elements, MAGIX Movie Edit Pro and VideoPad. Although prices vary, these video editors typically cost between $50 and $100.
Uploader Comments
Owners can also leave comments that appear near the top of the comments section on each video. They can include additional information there about products or websites associated with the owner.
How to Set Up Local Ads
1. Set up a budget to determine how much money you have available to contribute towards advertising. Disperse the funds available based on where you feel your ad will prove to be the most beneficial, based on what you are offering and your target market, or more specifically target audience.
2. Start a website. Starting a website can be a low-cost option that will go the farthest. You can use your website to set up ads, display information, special offers and contact information. Starting a website is also a good way to gather your own research. Do this by implementing a tracking feature, where you can ask visitors to indicate how they heard about your website. This will help you to determine which ad is generating the most exposure and make changes, if needed.
3. Contact merchant magazines in your area and investigate other community advertisements. Displaying an ad on a community calender or in a local business magazine is an inexpensive way to reach potential clients. In addition, speak with staff members at your local community center, shopping malls and grocery stores as they may have an area where you can post your ad for free.
4. Post an ad in the newspaper to reach a large audience for a low cost. Keep in mind these sources are more likely referred to by older populations. Therefore, if your target audience is for consumers under the age of 30, this may not prove to be as fruitful as you may like.
Saturday, July 27, 2013
How to Use Google AdSense on HubPages
1. Log in to your HubPages account by visiting the homepage and clicking the 'Sign In' link in the upper-right corner.
2. Click the 'My Account' link in the upper-right corner, then click the 'Earnings' tab near the left side of the screen, across the top menu.
3. Click the 'Configure' button next to Google AdSense.
4. Click 'Yes' under 'Do You Already Have a Google AdSense Account?'
5. Type the email address associated with your Google AdSense account in the email field, and enter the last five digits of the phone number in your AdSense profile. If you don't know what the phone number is, log in to your Google AdSense account in a separate tab and click 'My Account' to see your AdSense account information.
6. Type the postal code associated with your AdSense account in the appropriate section of the HubPages form.
7. Click the 'Link My Accounts' button to complete the process. HubPages sends you a confirmation email when it has approved your AdSense account for use with your HubPages account.
Friday, July 26, 2013
How to Increase Your CPM
1. Give your ads key position. Successful advertising depends largely upon the location of the ad. The most valuable real estate on a website is the area referred to as 'above the fold,' meaning the part of a page a user can see without having to scroll down. Placing ads in this area will increase the probability that they will be clicked on, thereby increasing the value of the ad displays you are serving.
2. Keep the ads relevant. Displaying ads that are somehow related to the subject matter on the page is a great way to make sure the advertisement is seen by a targeted audience of people. Athletic products, for example, can be successfully advertised on sites related to health and fitness. Because the audience has a known interest in the subject, you want to display ads that relate to their interest.
3. Blend your text ads into the content of the site. Text-based advertising is very popular, but can sometimes be overlooked by website visitors. Blending the advertisements with font colors and styles that match the rest of your website will allow the ads to look like just any other content. Visitors will view the ads more as additional references than as advertisements, and will be more likely to follow the link.
4. Consider geotargeting your advertisements. If you are part of an ad network that supports the feature, geotargeting allows you to serve ads based on the visitors location. This allows you to offer special promotions to visitors from a certain area, or to make sure a particular advertiser's ads are only shown within the areas they serve. Geotargeting makes the advertisements more relevant to the user on a local level and can lead to higher click-through rates.
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