How Does Google AdSense Code Work?

What Is Google AdSense?

Google AdSense is an online advertising network that offers website owners the opportunity to make money by displaying advertising on their sites. Ads can appear on websites, blogs, search pages, RSS feeds, parked domains, videos and browser-based games. To become a publisher with Google AdSense, you'll need to fill out a short application and agree to follow the AdSense program policies. Google AdSense offers text and image ads in several sizes, fonts and colors. Upon approval by Google AdSense, you will be given a Publisher ID beginning with 'pub-' followed by 16 digits. Now, you will be able to log into your account and set up your advertising.

AdSense Code

Google AdSense creates the code, which the publisher copies and pastes into a web page or blog post at the point where it is to appear. This is an example of AdSense code for a 728-by-90-pixel ad. Google assigns the numbers following 'google_ad_client' and 'google_ad_slot.'

When a webpage containing this code is displayed, AdSense counts the page visit. If the visitor clicks on the ad, s/he is redirected to the advertiser's website, and Google counts the click and credits the AdSense publisher's account. Payments for clicks on ads range from a few cents to several dollars. There is no payment for the public-service ads, which are displayed when there is no paid advertising available.An AdSense publisher can log into Google AdSense at any time and see a running total of page views, clicks and earnings. More detailed reports are available for publishers of large websites with many ads.AdSense publishers may prevent competitors' ads from appearing, and may choose to review all advertising before it appears on the site.

Evolution of Google AdSense

In the past, Google also provided referral ads, which paid only if the visitor completed an action, such as purchasing a magazine subscription. AdSense referral advertising was discontinued in 2008. Google AdSense traditionally served up advertising relevant to the content of a web page. Beginning in March 2009, their policy changed to serving ads relevant to what a site visitor may be interested in, as revealed by cookies and browsing history. Both website owners and visitors may opt out of interest-based advertising.

How to Make Money Writing A Blog

Find Your Niche

1. List all of the topics you are comfortable writing about, and areas where you have personal experience and knowledge.

2. Research the popularity of the topics to ensure that you choose something people search for. Writing the best blog on the Internet about purple dogs is meaningless unless people actually want to read about purple dogs. Use programs such as Market Samurai or Google's keyword tool to assess how many people search for those particular topics each month.

3. Perform an Internet search for the topics you think you want to write about, and take a careful look at the sites that show up on page one. Those sites will become your competition, and you need to be sure that you either cover the topic better or approach it in an entirely different way.

Create Your Blog

4. Determine the right platform for your blog. Blogger.com and WordPress.com allow you to create a blog at no cost, but there are drawbacks. If you have a few dollars to spare, you can buy a hosting plan where a larger company holds your blog on its servers making it accessible to the public, and use WordPress.org to structure the blog.

5. Create a catchy name for your blog, making sure that it is reflective of what readers will find when they read it.

6. Start writing. To ensure a successful blog, you should write at least one blog post in the beginning, and then on a regular posting schedule of at least once or twice per week after that.

Monetize It

7. Research the different types of monetization and choose the ones most appropriate to your topic. Some blogs are better suited for selling e-books, white papers or e-newsletters, while others lean toward selling specific products or simple text or image link ads. ProBlogger Darren Rowse uses several types of monetization, including placing image and text ads from Google AdSense and Chitika on his site, selling products through Amazon's affiliate program and selling private ads to relevant companies.

8. Look for profitable, commercial blog networks that fit your topic, and apply for acceptance into them once you have a substantial amount of posts on your site. Networks such as FoodBuzz have hundreds or thousands of blogs that are networked together, and they provide an additional income stream through their own advertising.

9. Determine the best placements for ads on your site, whether they are banner or text ads, or a simple link to your e-book or e-newsletter subscription. Make sure that the ads are a good fit for your site, and do not overpower your blog with ads.

Get Traffic

10. Learn the techniques you need to get your blog ranked highly in the search engines, and how to write compelling text to draw a reader in. No matter how well you have monetized your blog, you will not make money unless people visit it.

11. Research and apply on-page optimization factors, such as keyword placement, and off-page optimization, such as backlinks and metatags. Enroll in a reputable program, such as The Keyword Academy, to learn the right techniques and strategies.

12. Engage in social marketing by creating a Twitter account and Facebook fan page for your blog.

Google Adwords Vs. Google Adsense

Revenue vs. Expense

Google AdSense provides a way for website owners to earn revenue on advertising on their sites, while Google AdWords offers an avenue for advertisers to do targeted online advertising. Google AdSense clients earn income depending on the amount of activity associated with the ads on their site, based on site impressions or clicks on the ads, and they do not pay Google to enroll. On the other side of the equation, Google AdWords places ads through Google on websites that serve the advertisers' intended audiences and the advertisers pay Google based on impressions or ad clicks.

Content Vs. Client

The Google AdSense clients play a fairly passive role in participating in the program. They decide what kinds of advertisements to allow on their site, such as text-only, image or video ads, and then continue to generate the content their site was intended to produce, accepting their portion of ad revenues as they arrive. Google AdWords clients, however, design their ads and decide which key words and phrases they want to trigger the placement of their ads on a site. This allows them to focus their ads on the demographics they are hoping to reach.

Analytics

Users of Google AdSense and Google AdWords are provided with access to analytics tools that give them valuable information about their visitors (AdSense) and customers (AdWords). Analytics for AdSense let website owners know when and where visitors click on ads on their sites. This allows the site owners to see what content attracts the most visitors that click on ads, giving them knowledge into what types of material might attract revenue. The analytics for AdWords, meanwhile, allows the advertiser to see how many people are clicking on their ads, how many new visitors are going to their website and which sites are generating the traffic.

Audience

Google AdSense is not designed to help a content provider expand its audience or attract more visitors. It is there to help the operators of websites monetize their sites and fund the operation of them. On the other hand, Google AdWords is all about growing the audience for participating advertisers. The goal of Google AdWords ads is for Web users to click on the ads and to learn more about the advertisers, raising their profile and increasing their customer base.

How to Use Google Adsense With Wordpress

Copy Adsense Code

1. Log into your Google Adsense account.

2. Navigate to the 'My Ads' tab and click 'Get Code' next to the Adsense ad you want to display. This will take you to a page with the ad's HTML code.

3. Highlight the code with your mouse, right click and click 'Copy' from the menu. This will copy the code to your computer's temporary memory.

Insert Code in Wordpress Widget

4. Log into your Wordpress dashboard using your Wordpress account.

5. Click the 'Appearance' option in the menu, then click the 'Widgets' submenu. This will take you to the widgets section of your blog.

6. Click a widget position from the menu on the right, such as 'Left Sidebar,' 'Right Sidebar,' or 'Primary Widget Area.' A menu will unfold and display all the widgets currently in the widget area. The widget area you choose depends on where you want the ad to appear on your site and which widget areas are available on your Wordpress template.

7. Left-click and drag the 'Text' widget option from the widget bank on the left side of the screen into the widget area you just selected in the right menu. This will create a blank new widget text box for you to edit.

8. Type a name for your advertising box in the 'Title' text box. This is optional.

9. Right-click inside of the larger content text box and select 'Paste' from the menu. This will paste your Adsense code into the widget.

10. Click the 'Save' button. Now when you visit your Wordpress blog, you will see your Adsense ad.

How to Make Money Online Using Google Adsense Program

1. The first step inorder to make money online with google adsense is to open an account with google. You can then apply for a google adsense account. You have to have a blog or website address. It takes about two business days to be approved for the google adsense program. If you have a blog with blogger.com, you can go to layout and click on monetize blog and proceed to apply for google adsense program.

2. Once approved, Google adsense posts adverts that are relevant to your blog or website content. The adverts are mainly based on the keywords found on the blog or website.

3. You make money online when visitors click the adverts. The more the clicks, the more the money. Some adverts pay higher than others for every click. You can use the google keyword tool to determine which keywords to use on your blog or website in order to make the most money. Google pays you when you make more than $1O in a pay period. You will be sent a pin once you reach $10 and this will enable you to start getting paid. You also need a tax identification number. If you are in the US, your social security number is accepted.

Rules on Parked Domains

Domain Name Selection

Domain parking companies generally have strict rules regarding acceptable domain names. A domain name cannot infringe on a company's trademarks and generally cannot be a misspelling of a real website's name. The domain name also should not contain words that might be considered offensive or illegal.

Fraudulent Clicks

Because domain parking programs generally pay you for each click of an advertisement, you cannot click your own ads. You also cannot ask friends or family to click your ads. The domain parking program earns money when advertisement clicks result in product sales, and product sales only result from people who click advertisements because they want to learn more.

Fraudulent Traffic

You cannot send traffic to a parked domain by linking to it from another website or inserting scripts that cause the parked domain to pop up automatically in a Web browser. The parked domain can generate traffic only through sources such as old links from when the domain previously belonged to a developed website or from visitors typing the domain name manually.

Domain Category

When you park a domain, you provide a general category or list of keywords to the advertising company. This information allows the company to display advertisements that someone visiting the domain might find relevant. Do not select a category or keywords unrelated to the topic of the domain name; doing so may result in your removal from the domain parking program.

How to Install FeedBurner for WordPress

1. Navigate to Feedburner.com. If you have not added Feedburner to your Google account yet, follow the instructions to do so and view the 'My Feeds' page.

2. Click the text field under 'Burn a feed right this instant'. Type the address of your website, followed by a forward slash and the word 'feed' such as 'www.example.com/feed.' Click the 'Next' button. This brings you to a page titled 'Welcome'.

3. Type the title and address that you would like to use for your feed, or click 'Next' to use the default settings.This generates a Feedburner feed for your website.

4. Click the 'Skip directly to feed management' link at the bottom of the page.

5. Select the 'Publicize' tab at the top of the page.

6. Click 'Chicklet Chooser' on the left side.

7. Click the radio button next to the graphic that you prefer. This is the graphic that your readers will click to subscribe to your feed.

8. Use the mouse pointer to highlight the contents of the 'Copy the HTML below' box at the bottom of the page. Right-click the selected text, and then click 'Copy'.

9. Open a new browser window or tab, and navigate to the dashboard section of your WordPress website. Expand the 'Appearance' menu on the left side of the page, and then click 'Widgets'.

10. Drag and drop the 'Text' box from the middle of the window to the sidebar area on the right side. The widget expands and displays two fields.

11. Click the 'Title' field at the top of the widget, and type a title such as 'Feedburner' or 'Subscribe to our feed'.

12. Right-click the large field at the bottom of the widget, and then click 'Paste' to paste the HTML code for your Feedburner button.

13. Click 'Save'.