What Is the Meaning of Impression in Google AdSense?

Page Impressions

Page impressions in Google AdSense tell you how many times each ad unit has been loaded. If you have three ad units on a particular Web page, when a browser loads up that page, AdSense registers one impression for each ad unit (assuming they all loaded correctly). Because of this, overall AdSense impressions are not a suitable proxy for Web traffic in general, but along with other stats they can be used to get a good idea of how individual ad units are performing.

Page eCPM

Effective cost per thousand impressions, or eCPM, is a way of calculating how much each ad unit or channel earns for every 1,000 impressions it receives. If the ad unit has not yet received 1,000 impressions, this figure is an estimate based on the impressions it has received so far. If it has received more than 1,000 impressions, this figure is the average of all impressions. eCPM is a useful way of comparing AdSense units against each other to see which might bring in the most revenue.

Page CTR

Although eCPM is a good way of estimating earnings, there are some flaws to using it alone. For example, if an ad unit has a high eCPM but a low number of actual ad clicks, this performance might not be stable over longer periods of time. You might have just been lucky with a few high-earning clicks. This is where CTR comes in; it tells you the percentage of clicks the ad unit gets based on its total number of impressions.

Considerations

Impressions alone do not provide much actionable data, as alone they can tell you nothing about earnings or the amount of clicks they get. CTR and eCPM can provide this information, but they too have limitations since they tell you about the overall performance of the ad unit and not the specific pages that the revenue comes from, unless they have been manually placed on a single page. For this information, AdSense must be linked to Google Analytics.

How to Close My Squidoo Account

1. Sign in to your Squidoo account.

2. Click the 'Dashboard' link in the menu at the top left side of the screen.

3. Click the 'Profile' tab to open the Edit Your Profile page.

4. Scroll down until you find the Account Settings section.

5. Click 'Delete My Account' in the Squidoo Account Status section.

How to Delete Doubleclick

1. Click the Windows 'Start' button and type 'doubleclick' into the search text box. Press Enter to search for the cookie.

2. Right-click the cookie text file in the list of results. Click 'Delete' to remove the cookie from your computer.

3. Open a Web browser window and go to the Google 'Opt Out' privacy page. Click the 'Opt Out' button to stop Google from placing a DoubleClick cookie on your computer.

How to rank high in Google maps local results

1.

Google maps is a search feature offered by search giant Google. There are other search engines doing this, like Yahoo, but Google really has the technology dialed in. Think of Google maps as search 2.0.1.What you need to understand first is that ALL search results on maps is displayed in a distinct order.

2.

**First, the display will show all the Google AdSense PPC (Pay Per Click) ads.** These are the ads that are paid for by advertisers to be up there on top. These folks have either paid or are paying for a specific keyword or key phrase to point to them.

3.

**Second, the display will show the Maps local results.**

This is where YOU come in. These are businesses like yours in the same geographic area. To add to the mix, the local results are shown in relation to the center of town.

The closer you are to the center of town, the higher your business will display. Remember, 'location, location, location!'

The results radiate from the town center like spokes of a wheel.

4.

**Third, the display will show the 'generic' search results.**

These are the folks who are listed with Goggle and just show up in results that are relative to yours. By relative, I mean that if you are a DJ business, then all the organic DJs will pop in here at the bottom.

5.

Let's start.

First, you need a Google account. Go sign up and come back. I'll wait here cuz I have nowhere to go.

6.

There you are! I was getting worried there!

OK. Log into your account and look for the 'add new listing' button. Once you hit that button, the system will guide you through the information. All basic stuff like address, business name and so on.

7.

Make sure all the info is correct and click the button marked 'Add your listing'. Now we see the power of technology.

Google is going to verify your identity now. They do this in one of two ways. A phone call or a postcard. I always use the phone call as it is WAY faster.

8.

If you select the phone call, they will call the number you entered in the listing. You can choose to have them call you 1) right now, or 2) in 5 minutes. Select which one you want and Google will display a PIN number. When the call comes in, follow the prompts and enter the PIN. BE SURE YOU DO IT CORRECTLY!

9.

If you select to verify by postcard, it takes three weeks to get done. Imagine all the customers you could find in three weeks!

When the card comes, it will have a blank space for a PIN code. This is the one that you were given when you signed up, so I hope you saved it! Write it in and send the card back to Google.

They will get it, verify it and open your listing. You will be visible immediately.

10.

If you ever need to edit any of the information, you will have to verify your identity each time. This is to ensure you don't get your identity stolen or your listing stolen. This is why I say to do the phone call. It is much faster and easier.

How to Make Free Money

1. Make money fast by selling your processions online. If you don't have good stuff to sell you can buy wholesale rate items. You can make money selling items on eBay, craigslist, or newspapers. You can buy wholesale items at the Worldwide Brands website listed under the additional resources below.

2. Start a free blog to share your topic of interest on and write about. Post links to companies websites to make affiliate sales through. You can also make money on your blog with Google Adsense. Create a free blog at Blogger; while creating it, click the monetize tab and sign up for a Google Adsense account. With a Google Adsense account Google will list ads on your blog that are related to the content on your blog. When people click these ads on your blog you will make money in your Google Adsense account.Sign up with various companies to advertise for them through your blog. You can sign up to advertise for companies at LinkShare, Amazon and Commission Junction. Take the affiliate links and post them on your blog. When people purchase items through your links you will make a commission for each sale.

3. Write how to's and articles for websites like eHow and Bukisa to make residual income from the articles you wrote. When people read your articles and click the ads by your articles you will make money and it will be deposited in your bank account or PayPal account. Read the e-book on the website listed in the additional resources to find out how to make easy money via passive income from the articles you write.

4. Get a loan even if you have bad credit or don't qualify for a loan at a normal bank. With peer to peer to lending you can obtain any loan at a given rate in accordance to your credit score and income. Another great part of peer to peer lending is you can choose to be an investor for the loan borrowers if you choose and your money will be FDIC insured while you get the great 10-20% interest return rate.

5. Make money quick by signing up to take surveys online. Surveys take minutes to fill out and you can make cents to a few dollars for each survey you complete. Quality survey websites include Global Test Market and Opinion Outpost.

6. Post an ad in your local newspaper or on craigslist's offering your physical skills and services including mowing lawns, babysitting, scooping snow, fixing computers or any other skill you can do.

Google's Free Ad Programs

AdSense

AdSense is a free Google web application that lets users run text, graphic or video ads on their blogs or websites. There's no charge for the service, and advertisers are paid when user ad clicks reach a certain number. Targeted ads are based on content keywords. If your blog has an article about training puppies, ads will appear on the top of the page (or any part of the page where you've placed code) based on those keywords. AdSense may also be tailored for mobile content and website search results pages.

AdWords Coupon Codes

Google AdWords are short text messages that appear on the right side of a search page. Interested users click on a link to visit the advertiser's website. Normally, businesses pay an activation fee and owe additional money only when a potential customer clicks an ad. Companies can try out the service for free with a coupon code worth up to $100 in no-cost clicks. Google occasionally mails cards containing these codes to existing users. Web-hosting companies and affiliate marketing sites also offer Google AdWord codes.

Google Grants

Non-profit organizations can take advantage of Google Grants, a free AdWords service designed to help charitable programs attract donors, volunteers and others to their cause. Organizations must apply for the grant on the Google company website and have a 501 (c) (3) status with the Internal Revenue Service. To be considered, organizations must have a generated revenue amount of less than 50 percent. Grant recipients can use from $300 to $10,000 worth of free advertising per month, depending on their needs.

Google Local Business Listings

Create a free business listing using Google Local. By entering basic business information via a Google account, companies can add their address, phone number, business category, payment types accepted and other pertinent details. The listing features Google analytics so the business owner can see how many times the people viewed the page and searched for the company name or other information. The listing appears on Google Maps, showing the prospective customer the exact street location.

Google Ad Policies

Grammar And Spelling

Ads on Google's networks need to be written in logical sentence format, using proper grammar and punctuation. There are some exceptions to this general rule, such as abbreviations, contractions and commonly misspelled words such as txt, pix, and so on. Also, misspellings are allowed if they are used to make a pun, for example a restaurant saying 'This is the plaice for flatfish.' No other spelling or grammar violations are permitted.

Formatting

The title of a Google ad must be no more than 25 characters. Beneath this are two lines that can ad further description of the product of service being advertised. These may be no more than 35 characters. The URL displayed at the bottom of the ad can be longer than 35 characters, but this will be automatically shortened when on-screen. The URL area cannot be used to add more text to the ad, so use the space allotted for the description wisely.

Content

Some content restrictions and regulations apply for Google ads. These are generally what would be expected, for example illegal activities cannot be promoted, ad spam is not allowed, and tobacco or tobacco related products can not be advertised. If you are unsure whether your product or service is eligible for promotion on AdSense, it is advisable to check with Google before putting any money into your AdWords account.

URL

Restrictions apply to the destination page of the ad and the URL displayed on the ad. The landing page must not be under construction, return an error code, or link directly to an email address or a file. The destination URL must also be related to the ad itself. The display URL on the ad has to be related to the URL of the actual website. Usually, just the main URL will be acceptable, but include subdomains too if relevant. For example, mysite.blogspot.com is OK, but blogspot.com is not.