Google Advertising Tools

Google Adsense

Google Adsense is a way for companies to use publishers such as blogs to generate potential sales promoting their products. Advertisers pay for ad space; these ads show up on publisher's pages when they are related to the content written. For instance, when a blogger is writing a review about a specific car, Google Adsense will display ads from matching companies.

Google Adwords

Google Adwords is Google's flagship product. It consists of pay-per-click advertising. Advertisers set up an advertising campaign after doing thorough research on their potential traffic. They set the budget for how many times an ad will be displayed.Advertisers use the keyword tool to study the amount of traffic keyword searches, monthly and globally. This is helpful when choosing keywords to optimize a website. Optimizing a website enables it to move up in Google rankings. This is important for any business who want to be in the top search results of a search engine, whether that is Google or another search engine.

Google Analytics

Google Analytics is used for studying traffic visits. Advertisers can list each of their websites on Google Analytics and study the trends. Examples include: repeat visitors, unique visitors, where they are coming from (sources like direct visits, referrals, web searches) and how long they are staying. Google Analytics also lists what specific pages users are landing on when they enter the site.

Google Feedburner

Google Feedburner is generates RSS feeds (Really Simple Syndication). When customers sign up for RSS feeds, they get a listing of all updated posts and news about a website. They can receive updates via email, on their website, newsreader, mobile phones and a variety of other devices.

Google Product Search

Google Product Search allows shoppers to easily find products on the web. Advertisers submit their products to Google Product Search. It's free for advertisers and products may even appear on regular search engine searches.

How to Make Floater Ads

1. Open the CSS file for your website in your favorite HTML-editing program such as Notepad or Dreamweaver. If you do not have a CSS file yet, start a new document in your program and save with the extension '.css.'

2. Paste the following code inside the CSS file:#adTop {

left:0;

position:fixed;

text-align:center;

top:0;

width:100%;

}Save and close the file.

3. Open the HTML file for your page in the same program you used to modify the CSS file. Between the



tags, place the following code:Replace 'images/myad.jpg' with the name and location of your advertisement. Change 'Ad here' with a description of your ad or any text you wish to display when users hover the mouse over the advertisement.Save and close the file.

4. Upload both the CSS and HTML file to your website using either an FTP program or your server's file management tool within the control panel, such as WHM or CPanel. Load your page in a Web browser, and check to verify the advertisement displays and floats.

How to Place an Ad in the Middle of a WordPress Post

1. Start a new post in WordPress by clicking 'Posts' on the left side of the Dashboard and then clicking 'Add Post.' Type the post so that it is ready to be published. If you have already published the post, click the 'Posts' menu and then click the 'Edit' link below the name of the post you want to change.

2. Open a new browser window or tab and copy the raw code for the advertisement that you want to display. For example, with Google's AdSense service, the code appears in a new window when you create a new ad unit and click the 'Save and Get Code' button. Highlight the code with the mouse pointer, right-click the highlighted code and select 'Copy.'

3. Return to the browser tab displaying your WordPress post, and click the 'HTML' tab at the top of the post edit screen to display the raw code for the blog post.

4. Click to place the cursor at the location in the post where you would like the advertisement to appear.

5. Right-click with the mouse, and select 'Paste' to place the code for the advertisement at the location of the cursor.

6. Click the 'Publish' or 'Update' button on the right side of the page to publish the post with the embedded advertisement.

How to Make Money with Hub Pages

1.

Browse the Hub Pages site online (see link under resources, below) to get a feel for the site and the style and content of the web pages. Note the monetization elements, such as Google Ads and Amazon affiliate links, on the pages. Check out top hubs to see what's involved in the best money-making HubPages.

2. Sign for an account at Hub Pages. Choose a user name and settings. You'll have the option to sign up for Google AdSense at this time, but you can come back and do that step after you have some content up.

3.

Write your first Hub page. Think of a topic that interests you and do a quick search to see if it's already covered. Even if it is, there may be an angle others have missed that you can provide. For example, there are thousands of articles about dogs. But is there one about your experience showing your Australian Cattle Dog at the national championship show?

4.

Polish your article and add photos. Hub Pages with pictures are more interesting than those without, and tend to rank higher.

5. Promote your articles with links on your social sites and by social bookmarking. Send links to family and friends who may be interested in reading your articles.

6. Optimize your monetization outlets on the page. Be sure to sign up with Google AdSense, Amazon and the others available. You can even become a Hub Pages affiliate and earn money for referring writers.

7.

Continue to write your Hubs and focus on quality content. Use phrases you'd Google, in your title and body, to increase rankings with the search engines. But don't overdo it! Write in a natural tone and above all, deliver good content to your readers. The money will usually follow.

How Much Does Google AdSense Pay?

Pay Structure

Each ad displayed through AdSense pays the website publisher based on the 'cost-per-click,' which is the number of website visitors who click on the ad, or the 'cost-per-impression,' which is the number of times the website page is displayed to a visitor and the ad is viewed. Per-click ads are used by default, unless an advertiser has specified that it wants targeted per-impression ads placed on a website.

Another Option

Until August 2008, AdSense also offered website publishers the option of being paid for certain actions taken by readers, such as signing up for a program or ordering a product. This payment structure was offered through a separate program, the Google Affiliate Network.

Pay Rate

Google does not disclose specific data about how much revenue is shared with website publishers, but it says it aims to pay as well or better than other advertising programs. Pay rates are also determined by how much advertisers are willing to pay, with AdSense using a bidding system to choose those that are willing to pay the most. Advertisers are often willing to pay more for ad space on websites that are more likely to attract viewers who are interested in buying their products, such as those sites with relevant niche content. Google will only say, very broadly, that most publishers earn between 5 cents and $5 per 1,000 page impressions.

Results

Income from Google AdSense varies dramatically among users. While many have never generated any income or made just a few dollars a month from the program, some users have made sizable incomes from it, which they can use to live on or to supplement their business.

Payment Thresholds

One thing to keep in mind is that AdSense only pays once cumulative revenue reaches $100 at the end of a month. The payment is then processed and sent at the end of the following month. If the AdSense account is cancelled, the threshold is lowered to $10 and paid within 90 days.

How to Get an At Home Paid Blogging Job

1. First decide whether you are going to blog for yourself, or for a network. Blogging for yourself and blogging for a network will open up different ways to earn money. How much freedom you will have over your topic, the time that will need to be invested, and structural limitations will all be a factor in how you answer this.

2. Blogging for yourself will have standard ways of earning money. Things like Amazon affiliates, Google Adsense, and Other affiliate programs will all vie to be part of your blog. Amazon affiliates will pay a percentage of the sale for everyone that comes to purchase at their shop from your website or blog. This is great if you do many book reviews or highlight certain products in your blog. Google adsense starts paying out once you reach a $100 threshold, and pays when people click ads or links from your blog. This is good when you have topic that has higher paying keywords. Other affiliates, such as Art.com and other site specific places, will typically pay you a percentage of sales generated from your site. You can register at places like Commission Junction and pick which advertisers that are similar to your topic and have them on your blog.

3. Blogging for yourself can also pay you for things called a PPP. A PPP is a pay-per-post, where advertisers pay you a set fee to include links to them and a short write up (usually positive) about what makes them tick. Some of the companies that do this are Blogsvertise, PayPerPost, and BlogHer Ads. These places typically pay -X- amount for a write up in your own words. Some require the blog to be a certain age or a certain page rank on Google. Check with the companies prior to signing up to see if your blog qualifies. Blogsvertise is good for beginners, while BlogHer typically has a better reputation.

4. Blogging for a network will usually pay you either in ppv (per page view) or a set amount. Blogging for companies like B5media are highly respected, while blogs like About.com come with some serious perks. About.com currently has a minimum payout of $725 a month. In a land of Suite101 and being paid per page view, B5media and About.com can really show that you've made it in blogging. Requirements are varied for network blogging. B5media requires six to eight posts a week. About.com requires two full-length articles every 14 days and update to your blog one to three times per week.

How to Set Up Google Analytics Integration

1. Navigate to the Google Analytics home page at Google.com/analytics. Click the 'Sign Up Now' link under the 'Access Analytics' button.

2. Log in to your Google account when prompted, or click the 'Create an Account Now' link to create a Google account for use with Analytics. Click the 'Sign Up' button in the 'Sign Up for Google Analytics' box to begin the Analytics signup and setup process.

3. Enter information about your website when prompted. Google Analytics requires your website's URL, an account name for your Analytics profile, and the country and time zone that your site uses for its country of origin. The account name defaults to your website address, though you can adjust this as desired. Click 'Continue' once information is entered.

4. Enter your first and last name as well as the country where you live. Click 'Continue.' Accept the Google Analytics terms and conditions when prompted to do so, then click 'Create New Account' to finish signing up for Analytics.

5. Select the website configuration that best describes your website in the 'What Are You Tracking?' portion of the setup page. The JavaScript code in the 'Paste This Code On Your Site' text box will update depending on the option you select.

6. Right-click in the text box and choose the 'Select All' option to highlight all the JavaScript code. Hold the 'Ctrl' key on your keyboard and press 'C' to copy the code to the clipboard. Click the 'Save and Finish' button once you've copied the code.

7. Open the index page of your website for editing. This can be done in a standard text editor or dedicated HTML editor if working from files on your computer, or in the code editor of your website's control panel if you are working from files online.

8. Locate the '

' tags in your index file. Place the cursor in front of the closing '

' tag, then hold 'Ctrl' and press 'V' to paste the code into your index page. Save the file, then upload it to your website if working from files saved on your computer.

9. Log in to Google Analytics after at least 24 hours have passed to confirm that your tracking code has been detected. No data can be collected until Google has detected the code. Once the code is detected and Google Analytics begins processing data from the site, you can check usage reports from the Google Analytics website.