Thursday, April 11, 2013
How to Set Up a Banner Ad for a Google Content Network
1. Design your banner. Do this by using graphics software such as Photoshop or with banner-creator software like Banner Maker Pro. Alternatively, hire a web graphic designer to supply you with professionally made banners for your ad campaigns. Create or order your banners in gif, jpg, png or swf format only.
2. Log in to your Adwords account. Locate the 'New campaign' button beneath the graph showing current campaign statistics. Click this button to load a page, allowing you to select the settings for your banner ad campaign.
3. Click on the 'Campaign Type' drop-down menu. Select 'Display Network only (Display ad builder).' The Display network ad builder will subsequently load in the same page.
4. Name your campaign in the 'General settings' field. Enter the geographical locations where you want your ads to appear, and the language your customers speak.
5. Select devices. This determines on which kinds of computers or handheld devices your ad will show. You may select 'All available devices' or opt for 'Desktop and laptop computers,' which will prevent your ad form being displayed on iPhones or other mobile devices.
6. Enter your bidding and budget. The bidding amount or Cost Per Click is the price you are willing to pay for one click on your ad. Your budget is the maximum amount you want to spend on the campaign per day.
7. Set Ad extensions. Ad extensions are optional and allow you to append a phone number, product details, site links or a phone number to your ads.
8. Enter advanced settings. Set your ad schedule dates, ad rotation preferences and demographic bidding. The ad schedule determines the date your ads start and end. Ad rotation allows you to rotate different ad designs as a way of testing conversions. Ad demographics allows you to target specific ages or set gender preferences.
9. Save and continue. A page will load asking you to create an ad group. Name the group and select 'Image ad.'
10. Chose keywords. Enter around 10 to 20 keywords related to your product or service. Add or delete keywords at any time. Save the ad group. A window will open asking you to upload your image.
11. Upload your banner. Using the provided 'Browse button' locate the banner you created on you hard drive. Give the image a title, type the URL you would like to display, and the URL where you want your visitor to land. Click 'Save ad.' Once a member of Google's staff has approved your ad, it's status will change to 'Active.'
Tuesday, April 9, 2013
How to Earn From Google Ads
1. Sign up for an account. Getting a Google AdSense account allows you to access the program and is free to start. You will need to provide some personal information and to have an active e-mail account in order to get registered.
2. Read the fine print. A frequent complaint of Google AdSense users is that they later find out that they are ineligible to be paid. To be eligible, you have to not only comply with the AdSense agreement, but your website must also fit within Google's Webmaster policies. This information is carefully spelled out in the terms of agreement.
3. Pick your keywords. Not all words pay the same. Remember, though, that the highest-paying keywords are also the most popular. Before setting up your account, do some research on which keywords will apply to your website and earn you money.
4. Do your homework. Not only do you need to look at what words pay what money, but also at what your competition is using. Is it better to be the thousandth person to use a higher-paying word or to be the third person to work with a mid-level word? Like most business decisions, this involves a bit of a gamble. But the preparation you do now will save you a lot of frustration later on.
5. Don't be afraid to play dirty. You're trying to make money, not friends. Google AdSense allows you to block certain URLs from your website. Often, it makes sense to block your competitors, as you don't want them advertising on your website and making it more difficult to draw attention to you or your product. It is just as likely that your competitors will be blocking your URL.
6. Don't be afraid to change. Don't get locked into a certain keyword or setting. The Internet is almost fluid in what is popular and what is not. Change to what is going to make money for you at the time. Just because something worked once doesn't mean it always will. Like anything in business, it's important to stay up on the times.
Monday, April 8, 2013
How to Make Money With a Webpage
1. Get a free blog (Blogger is a great one), a free domain name with free web hosting (I used to use awardspace), buy a domain (godaddy, domainsite) with free hosting, or buy a domain and buy separate hosting. You can also make your home computer into your hosting server if you have the know-how and a static IP. (Check my other articles for more help with any of these things)
2. Once signed up, start posting content (If you have a blog this is easy). If you have a website, you will need to upload a page called index.html to the main folder. If you are not sure how to do this then read my post 'How to start a website.' Basically the page will need HTML programming, which is actually quite easy. If you do not want to learn HTML, you can get a simple template from online, and post using frontpage or NVU (free!).
3. Sign Up for adsense. This is a google ad system that allows you to 'monetize' your site. When someone clicks on an ad on your page, the advertiser pays you a few cents. In order to display ads on your webpage, you will have to add some code into your page. For those who do not want to touch that, most applications like NVU allow the user to add chunks of code in without looking at all the rest of the HTML. If you are using blogger, there is a gadget that allows you to sign up for adsense and add it to your site easily.
4. Now the most important part. Post articles that have meaning, but try to make them contain words with a theme. Adsense searches your post and makes ads based on that, and some genres are more competitive than others. If you write about dolls, you will make a few cents per click. If you write about lawyers, acne products, bankruptcy, or insurance you can make upto a few dollars per ad click!
5. Try to make the first few sentences of any post or blog filled with rich words (no pun intended). this is called Search Engine Optimization (SEO) and there are companies devoted to just this.
6. Sign your awesome site up at flog directory and website directory sites, and wait for thousands to flock in, read your stuff, and a few to click on your ads!
How to Make Money With Google Knol
1. Making Money With Google Knol.The first step is to sign up with google adsense so you will have an account for your earnings to be sent to.
2. Next, sign up with google knol and edit your profile. When you edit your profile, add your google adsense identification number in the proper place on the account editing page. Now google adsense can keep track of your earnings.
3. Next, start writing knols (articles) about anything that you know about. You can write a knol about any topic whatsoever except pornography. Make sure to read the terms of use to make sure what all else is accepted.
4. Next, you get paid for every unique visit that comes to your page. Google adsense records these unique visits and pays you based on the amount of unique visits.
5. Lastly, to increase your google knol income, keep writing knols because google knol actually does the search engine placement for you and they will advertise your knols for you within the google sites.
How to Insert AdSense Code Into YouTube
Getting Approved
1. Upload original videos to YouTube. Every part of the videos must be original content that you have full worldwide copyright ownership. Any videos containing music, lyrics, images, text, owned by someone else will make it unlikely you will be approved. This includes cover songs performed by you of another performer's commercial work.
2. Make sure that all of your videos, and your conduct on YouTube complies with the Terms of Service for your account, and YouTube's Community Guidelines.
3. Upload new videos to YouTube regularly.
4. Make sure your videos have popular appeal, and are viewed by thousands of viewers before applying.
5. Go to the YouTube Partnership Program page and apply, then wait for YouTube to review your account and your videos.
After Approval
6. Use the instructions sent to you from YouTube to create an Adsense account, which will be linked to your YouTube account. If you already have an account, continue with the following steps.
7. Sign into Google Adsense using your AdSense account. Click 'My Account,' and select 'Account Access.'
8. Open a new browser window. Sign into YouTube using your YouTube account. A notification will appear inviting you to link your AdSense and YouTube Accounts. Enter your Adsense account information as requested.
9. Wait for an email from YouTube confirming the accounts have been linked.
10. Log into YouTube, and click on a video. A new 'Enable Revenue Sharing' button will be below your video. Click it, then a new page opens.
11. Submit the requested information verifying your ownership of copyrights and ability to use the video for commercial purposes, then click 'Submit.'
12. Wait for your video to be approved for revenue sharing. Then see the AdSense ads on your video.
How Do Cookies Get on a Computer?
How Cookies Get on a Computer
A Web server sends its cookie to your computer when you browse to a website. If the cookie remains on your computer the next time you visit the website, your computer sends it back to the server to identify you as a previous visitor. If the website displays advertisements from a network such as Google AdSense, you may receive the cookie for that network as well. Because this cookie originates from a website other than the one that you are visiting, it is called a 'third-party cookie.' Neither first-party nor third-party cookies contain personal information; each cookie contains a unique code that identifies your computer.
Benefits of Cookies
A cookie allows you to customize websites according to your preference without affecting the experience of other users. Websites often contain customization options, allowing users to change the language, color scheme, text size and other items. A cookie allows these preferences to be persistent; the next time you visit the website, it remains as you configured it. E-commerce websites also use cookies to make shopping carts persistent; if you browse a shopping website and place an item in your cart, that website's cookie allows the item to remain in your cart if you return to purchase it later.
Drawbacks of Cookies
Advertising networks use cookies to track your browsing habits. For example, the DoubleClick DART cookie used by Google for its AdSense program allows Google to track your Web searches, along with all of your visits to websites that display AdSense ads or take part in the Google Analytics program. Google analyzes this data to determine which advertisements you are most likely to click, and displays those advertisements when you visit websites displaying AdSense ads. The benefit if this is that you are more likely to see advertisements online that interest you. However, some people would rather not share their browsing history -- even if it is anonymous -- with a company that intends to profit from it.
Avoiding Cookies
All Web browsers have privacy features that allow you to customize how they handle cookies. You can configure your browser to accept all cookies, to refuse third-party cookies or to refuse all cookies. This may increase the time needed to do some things online -- such as adjusting your preferences for a website -- but many browsers allow you to enter exceptions for your cookie configuration.
How to Make Money With Google Adsense On Blogger.com
1. Decide on a blog concept. Choose a topic you have knowledge about or interest in. To make money from a website, you must be able to generate traffic. Remember that authentic content brings in traffic, and good content is much easier to create if you are well acquainted with, or very interested in, the topic you are writing about. If you garden, for example, start a gardening blog. Consider three factors when making your final decision: 1) how many competitor blogs exist on the same topic, 2) how many Adsense ads are available for that topic, and 3) how likely are you to be able to create consistent, reader-worthy content for it.
2. Create branding. Choose a distinct name that is easy to remember. Check to see if the name you've chosen is available on Blogger.com, as well as on email and Twitter. If so, open accounts to secure the name before someone else does. Your Blogger.com URL will include the word 'blogspot,' but Blogger.com also offers the option of publishing to a domain instead of their free blogspot address. If the name you've chosen is available as a domain and you can afford the monthly web hosting cost, purchase your domain. Create an avatar or logo, and use the same one everywhere.
3. Build your blog. Spend some time researching and viewing successful blogs to study their layout. Blogger.com has user-friendly templates with gadgets that are easy to add. Insert features such as 'Followers,' which enables people to follow your blog and be notified when you post new content. For the protection of their advertisers, Adsense requires that your blog have legitimate content, so don't monetize your blog quite yet.
4. Create top-quality content that provides your readers with useful information. Write with proper grammar and spelling. Write short, concise, valuable posts that make readers want to bookmark your site and return. Use humor, but remain professional. Every published keystroke is potentially permanent, because your content can be copied and forwarded before you have a chance to edit or delete, so never say anything inflammatory or negative. Study search engine optimization, which is the art of designing and writing web content so that search engines can find it more easily, and infuse your writing with lots of searchable phrases that are relevant to your topic.
5. Enrich your site with imagery. Purchase stock photographs, or take photos yourself. Remember that when you 'right click, save-as' any photo from the web you are stealing, unless that photo is specifically marked free for use. Microstock agencies are more affordable than traditional stock photography or hiring a photographer, although for the reduced cost you lose image exclusivity and run the risk that images you purchase will be seen elsewhere. Browse 'free' sections of agencies to see if any of their featured images meet your requirements.
6. Monetize your blog. While logged in to your Dashboard, click on the 'Monetize' tab, and fill in the required information. Adsense will review your site for legitimacy and viable content. Once your blog has been approved, populate your site with ads.
7. Study Adsense rules very carefully, and follow them. Adsense disables accounts without notice for violation of their rules and policies. They have an appeal process, but there is no guarantee you will be reinstated; once you have lost your Adsense account, you cannot open another one.
8. Above-the-fold advertising is seen the most by newspaper readers, and the same applies to websites. Place at least one ad above the scroll line, so that your readers will see it without having to scroll down. Avoid inserting too many ads, as this will make your site appear spam-like.
9. Advertise your site. Network on line, via social media sites such as Facebook and Twitter. Leave comments on other blogs, but only if you have something constructive and positive to say about their content---don't just comment asking them to visit your site. Add your website address to your email signature, and ask your friends to pass it along.
10. Work daily. Add quality content on a regular basis. Three high quality posts per week are better than three quick and careless posts per day. On the days that you are not posting, network instead, as well as research and learn.
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