How to Increase Pay

1. Know your audience. Research your audience. Find out about their wants, needs and goals. Why are they seeking your product or services?

2. Check out the competition. Look over their websites. What types of pay-per-clicks ads do they have? What content do they have on their pages, and how are they marketing their product? You may find a tip or two that will help with your efforts.

3. Find the right keywords. Keywords are what your visitors type in when they search. The right keywords optimize and bring more visitors to your site. The key to this is, again, know your audience. For example, if your site is about classic cars, you’ll need to very lightly sprinkle your pages with terms that people will use when searching for information about classic cars.

4. Continually track your results. Search engines have tracking options that allow you to monitor keyword performance, so take advantage of it. This way you get an idea of which keywords work and which don’t and can readjust.

5. Promote your site. Your address should appear at the bottom of your business cards and brochures. It should also be at the bottom of every e-mail you send, even if it's a personal site. Get friends to add you to their personal sites, and if they are on Facebook or Myspace, ask them to add you to that also. Do whatever it takes to get your website out there because the more people that visit your site, the greater your pay-per-click earning potential.

6. Test and retest your ads regularly. Track how a specific ad performs over a period of time. Get rid of the poor performing ads and replace with new ones.

How to Create a Blog on Google

1. Visit Blogger.com and click on 'Create a Blog.' If you already have a Google account, click the 'Sign In' link.

2. Create a Google account if you don't have one already. Enter the information requested, including your email address and your desired username and password. To stop spammers, Google uses a word verification tool. Enter the words displayed in the graphic in the space provided. Click 'Continue.'

3. Create a name for your blog. Enter the name and your desired website address when prompted. If your web address is already taken, the site will tell you to create a new one. Click 'Continue.'

4. Choose a template. Google offers 12 templates to choose from in a variety of styles. Click 'Continue.'

5. Click 'Start Blogging' to go to your newly created blog. Create your first post by entering a title and content in the boxes on the screen. The blog software works in much the same way as any word processing software; you don't need to know HTML and can simply type directly into the field. Use the navigation buttons above the field to format your post.

6. Click 'View Blog' to preview how the blog will look to readers. Click 'Publish Post' when your post is finalized, and it will be published to your blog.

7. Click on 'Edit Posts' to make any changes to your post, or click 'Create' to make a new posting.

8. Experiment with the blog tools to make changes to your blog. Under the layout tab, you can change the fonts, colors, backgrounds and page layout. Under the settings tab, you can write a description of your blog, change the title or set your comment policy.

How to Create a Search Box on Your Website

Add a Bing Box

1. Access the “Bing Box” page, and click the “Get started” button under the “Advanced Search Box” section.

2. Type your site's name in the “Display name” text field, and enter your URL address in the “Site” field. Click the “Next” button to continue.

3. Enter a value to specify the width of your search box, and click the radio buttons next to the dimensions and theme that you prefer. Click the “Next” button when done.

4. Copy the provided code, and launch an HTML text editor to open the Web pages that you want to add the search box to. Paste the code in the desired area, and save your files when finished.

Add Google Search

5. Access the Google Adsense page, and log in to your account to create the search box.

6. Submit your preferences for the box by following the prompts, and click the “Continue” button at the bottom of the page.

7. Click the buttons next to your choices in the “Look and Feel” category, and type in a value in the “Text Box Length” field to set the width. Click the “Continue” button when done.

8. Format your search box using the provided menus, and select an option to determine where the search results appear. Click the “Continue” button when finished.

9. Enter a name for your search box in the text field, and click the check box to acknowledge that you agree to the terms of service. Click the “Submit and Get Code” button, copy the resulting syntax and paste it on your Web pages where you want the search box to display.

Add Yahoo! Search

10. Access the Yahoo! Search page.

11. Copy the code displayed under “Style 1,” “Style 2,” “Style 3” or “Style 4,” which displays various dimensions and the ability to search Yahoo! or search Yahoo! and your own site.

12. Paste the code on the Web pages where you want your search box to show up.

How to Register With Google Adsense

1. Visit the Google AdSense registration page and click on the “Sign Up Now” button to access the Google AdSense application.

2. Fill out the Google AdSense application that loads on the screen. Fill out the entire application and provide accurate information as requested by Google. You must provide a street address to receive payment from Google. Google will not make payments if only a PO box is provided. If you neglect to or refuse to provide a street address, you cannot sign up for Google AdSense. Be sure to read the Google AdSense policies at the end of the application to understand what you may and may not do when placing the advertising. Click the "Submit" button at the bottom of the page to register.

3. Set up your Google AdSense account once you register by looking into your account, and register each of your Web pages with Google Adsense. Google provides extensive tutorials explaining how to register your individual Web pages, so make sure you read those tutorials upon logging in your first time. Once you register each page, you must embed the code provided by Google AdSense on each page, where you want ads to appear. Also, Google provides detailed tutorials walking you through the process of embedding the code into a variety of sites and page designs.

How to Boost CTR

1. Install a web analytics software on your website to gather detailed information about your CTR for each one of your ads and campaigns. If your ad platform offers detailed information about click-through rates, familiarize yourself with their interface as well so that you can have a second set of data to compare with.

2. Use a spreadsheet to divide your ads in groups according to what segment of your audience they are targeting. Use one sheet per each group of ads. Next to each ad, write down its CTR, conversion rate, keywords, landing page, and copy of the ad. If it is an image ad write, down the name of the image and a brief description.

3. Sort the ads on each sheet by their CTR. Use the conversion rate as the second sorting criteria in case of a tie. This will result in an ordered list of ads that work for each segment of your audience, from best to worse.

4. Look within the low performing ads for those with messages that are performing well for other audiences. It may be possible to increase an ad's CTR rate drastically by changing the targeting criteria in terms of both demographics and trigger keywords.

5. Using the higher CTR ads as a guideline, change the copy, trigger keywords, or image of the ads that are not working to make them more similar to what works for that segment of the audience. For example, if the highest CTR ads all send out a message of 'Glamour and Relax' try to include that message on the lower performing ones, or remove any message related to 'Work and Stress' from them.

6. Increase the amount you are bidding per click on those low CTR ads that share the same message with the high CTR ones. If your bid is too low, the ad may be displayed on an unfavorable position and receiving less clicks as a result.

7. Evaluate the results from your changes after 48 hours, using your web analytics software data to see what ads have improved their performance. You may need to keep optimizing your ads in response to current events or before your audience becomes blind to them due to repetition.

How to Send Money With Google

1. Go to Checkout.Google.com and click on 'Sign Up.' Enter the requested information, including your credit card information. Click the button 'Create my account. Time to shop!' You will receive an e-mail confirmation with your new account information and a link to activate your new account.

2. Click the link located in your e-mail confirmation to activate your Google Checkout account. You need an active account to make a funds transfer and receive a funds transfer request or invoice from the person you want to send money to.

3. Log on to your Google Checkout account with your account information from Step 1. Verify that your account is active and your payment information is accurate. If your account is active, you will see your name address listed in the upper-left corner, followed by your credit card information.

4. Direct the person you wish to send money to to create a Google Checkout account and then a seller's account. A business name is required, but he can use his given name as the business name.

5. Direct the intended recipient of the funds to log on to the Google Checkout account he created in Step 4.

6. Instruct him to click the 'Tools' tab and then click 'Send an invoice.' He should enter your name and email address and the amount of money he is requesting you to send, then click 'Send invoice email.'

7. Open the e-mail invoice from Google Checkout. Click the link 'Pay now through Google Checkout.'

8. Log on to your Google Checkout account and confirm the transfer of funds. The intended recipient will automatically receive the funds from your Google Checkout account.

How to Write Web Content for a Business

1. Make a list of words you associate with your business. Potential customers are likely to use these words when searching for the products you sell and the services you offer. For instance, if your firm sells office supplies, related Internet searches would include notepads, pens and, of course, office supplies.

2. Write informative and educational articles about the products and services you offer. Include the keywords you identified within the text. Avoid the temptation to overuse the keywords or stuff them in where they do not make sense. Search engine algorithms punish keyword stuffing. Human visitors are likely to be turned off by keyword-stuffed articles as well. Make the articles as natural as possible and make sure they are interesting and compelling.

3. Break up the web content into short paragraphs. Keep each paragraph to between two and four sentences. Keep those sentences short and to the point. Use section headings in bold to break up the article further and make it easier for visitors to skim your content for the information they want.

4. Read your content carefully and make sure it is compelling and interesting from the start. Good web content provides key facts and figures at the top of each article, so visitors can find exactly what they want quickly and easily. You have a short period of time to capture the attention of your visitors, so make the most of that opportunity.

5. Talk directly to your website visitors in a friendly and informal style. The word 'you' is compelling in web writing. It helps to engage the reader and create a conversation between your company and your potential customers. Use action words throughout your article. Write compelling headlines to get people's attention.