How to Boost CTR

1. Install a web analytics software on your website to gather detailed information about your CTR for each one of your ads and campaigns. If your ad platform offers detailed information about click-through rates, familiarize yourself with their interface as well so that you can have a second set of data to compare with.

2. Use a spreadsheet to divide your ads in groups according to what segment of your audience they are targeting. Use one sheet per each group of ads. Next to each ad, write down its CTR, conversion rate, keywords, landing page, and copy of the ad. If it is an image ad write, down the name of the image and a brief description.

3. Sort the ads on each sheet by their CTR. Use the conversion rate as the second sorting criteria in case of a tie. This will result in an ordered list of ads that work for each segment of your audience, from best to worse.

4. Look within the low performing ads for those with messages that are performing well for other audiences. It may be possible to increase an ad's CTR rate drastically by changing the targeting criteria in terms of both demographics and trigger keywords.

5. Using the higher CTR ads as a guideline, change the copy, trigger keywords, or image of the ads that are not working to make them more similar to what works for that segment of the audience. For example, if the highest CTR ads all send out a message of 'Glamour and Relax' try to include that message on the lower performing ones, or remove any message related to 'Work and Stress' from them.

6. Increase the amount you are bidding per click on those low CTR ads that share the same message with the high CTR ones. If your bid is too low, the ad may be displayed on an unfavorable position and receiving less clicks as a result.

7. Evaluate the results from your changes after 48 hours, using your web analytics software data to see what ads have improved their performance. You may need to keep optimizing your ads in response to current events or before your audience becomes blind to them due to repetition.

How to Send Money With Google

1. Go to Checkout.Google.com and click on 'Sign Up.' Enter the requested information, including your credit card information. Click the button 'Create my account. Time to shop!' You will receive an e-mail confirmation with your new account information and a link to activate your new account.

2. Click the link located in your e-mail confirmation to activate your Google Checkout account. You need an active account to make a funds transfer and receive a funds transfer request or invoice from the person you want to send money to.

3. Log on to your Google Checkout account with your account information from Step 1. Verify that your account is active and your payment information is accurate. If your account is active, you will see your name address listed in the upper-left corner, followed by your credit card information.

4. Direct the person you wish to send money to to create a Google Checkout account and then a seller's account. A business name is required, but he can use his given name as the business name.

5. Direct the intended recipient of the funds to log on to the Google Checkout account he created in Step 4.

6. Instruct him to click the 'Tools' tab and then click 'Send an invoice.' He should enter your name and email address and the amount of money he is requesting you to send, then click 'Send invoice email.'

7. Open the e-mail invoice from Google Checkout. Click the link 'Pay now through Google Checkout.'

8. Log on to your Google Checkout account and confirm the transfer of funds. The intended recipient will automatically receive the funds from your Google Checkout account.

How to Write Web Content for a Business

1. Make a list of words you associate with your business. Potential customers are likely to use these words when searching for the products you sell and the services you offer. For instance, if your firm sells office supplies, related Internet searches would include notepads, pens and, of course, office supplies.

2. Write informative and educational articles about the products and services you offer. Include the keywords you identified within the text. Avoid the temptation to overuse the keywords or stuff them in where they do not make sense. Search engine algorithms punish keyword stuffing. Human visitors are likely to be turned off by keyword-stuffed articles as well. Make the articles as natural as possible and make sure they are interesting and compelling.

3. Break up the web content into short paragraphs. Keep each paragraph to between two and four sentences. Keep those sentences short and to the point. Use section headings in bold to break up the article further and make it easier for visitors to skim your content for the information they want.

4. Read your content carefully and make sure it is compelling and interesting from the start. Good web content provides key facts and figures at the top of each article, so visitors can find exactly what they want quickly and easily. You have a short period of time to capture the attention of your visitors, so make the most of that opportunity.

5. Talk directly to your website visitors in a friendly and informal style. The word 'you' is compelling in web writing. It helps to engage the reader and create a conversation between your company and your potential customers. Use action words throughout your article. Write compelling headlines to get people's attention.

How to Get My phpBB Site on Google

1. Open your Internet browser and visit the 'Add your URL to Google' Web page (see Resources).

2. Type the URL of your phpBB forum in the 'URL' field.

3. Read the code in the picture and type it in the field under it.

4. Click on the 'Add URL' button.

How to Build Operate an Internet Radio Station

Buy Web Hosting

1. Purchase website hosting to host your Internet radio station. You can usually choose monthly or yearly payment plans, and, as of December 2010, most hosts cost less than $20 a month for shared hosting. If you want to use a dedicated host that is just for your radio station, the price will go up significantly, sometimes to as much as $100 a month or more.

2. Choose a domain name for your radio station. This is the address your radio station will be found at online once it goes live.

3. Sign up for an account at the domain name registrar of your choice. GoDaddy, 1and1, and NameCheap are all popular and well-regarded registrars, but there are many others. It is free to set up an account at nearly every domain name registrar.

4. Purchase the domain name for your radio station.

5. Go to your website host and obtain the nameservers for the host. The nameservers will usually be located in the control panel, or the host will email them to you when you purchase your hosting account.

6. Copy your website host's nameservers, then go back to the domain name registrar and change the existing nameservers to those of your website host.

7. Add your domain name to your website hosting account.

8. Open up the file manager on your website host. This will take you to the root folder of the website you're going to be building on the domain name.

9. Find Internet radio software to install on your site. Shoutcast is free Internet Radio software that is easy to install and use.

10. Download the Internet radio software you have selected to your computer's desktop.

11. Go back to the window that has the file manager for your website opened in it, and upload the radio software to the root folder of your website. If the software is zipped, unzip it after you upload it.

12. Double-click on the radio software folder and configure the software.

13. Open a new window on your computer and open your Web browser in it. Type in your domain name into the address bar. Your Internet radio site should appear, and if you have configured the software properly, it should be working. You are now the proud owner of your own radio station.

14. Start operating your radio show by uploading content to it.

15. Promote your radio station. A few well placed articles, press releases, forum posts and blog posts should start getting the word out about your new radio station.

AdSense Vs. Google Affiliate Network

Application Process

Using Google AdSense is simple; there are few approval requirements, and after your application is approved, you can display AdSense advertisements on any website that complies with Google's AdSense policies. The application process for the Google Affiliate network is far lengthier; you must apply for each merchant's affiliate program individually for each website on which you want to display advertisements. If a merchant does not approve your website, you cannot display that merchant's ads.

Payment Models

When you display Google AdSense advertisements on your website, you receive payment each time a visitor clicks an ad unit. However, when a visitor clicks a Google Affiliate Network advertisement, you receive payment only if that person purchases a product from the merchant. If the Affiliate Network advertiser is a poor fit for the content of your website, your Affiliate Network advertisements may receive may clicks with no sales conversions. Because a merchant pays Affiliate Network publishers only when sales conversions are made, the payment for a sale is generally higher than for an AdSense click.

Benefits of AdSense

AdSense requires little effort on your part; once you place an ad unit on your website, the unit will always display advertisements with no further maintenance necessary, as long as you remain a member of the AdSense program. If you display Google Affiliate Network advertisements, you may have to perform maintenance on your ad units periodically if advertisers change their policies or go out of business. In addition, you do not have to select what advertisements to display when you use AdSense; Google selects relevant advertisements for you based on the content of your website. Because you receive payment when advertisements are clicked, you do not have to worry about whether the merchant will be able to convert the traffic that you provide into sales. AdSense is a good choice for webmasters who prefer to be 'hands-off' with website monetization and focus on content and design instead.

Benefits of Google Affiliate Network

Google's system of selecting relevant ads to display in AdSense units generally works well for displaying ads that visitors to a website will find interesting. However, if your website has a narrow focus -- such as a single type of product or products from a single manufacturer -- you may experience high sales conversion rates if you can find an affiliate partner from which your visitors are likely to want to purchase products. In this case, it is possible that you could earn significantly more money with the Google Affiliate Network than you could with AdSense.

How to Become a Publisher for Advertisers and Generate Income By Posting Links on your Website

1. Thousands of people around the world are still inquest of money making opportunities that would allow them to work from home. It is possible to earn from home, because companies are still outsourcing jobs to people who own computers, internet access, websites or blogs. To become a publisher for any of these companies, you must sign up for a free account by submitting your website or blog to the company that allows you to place their ads on your website or blog. After your account is approved go to step two.Many successful companies have been outsourcing jobs to thousands of people around the world since the inception of the internet. As a result, people are earning substantial income right from the comfort of their homes. The advertising industry is the main source for this opportunity.

2. Constantly watch your email for the company's advertising code that will be sent to your account. On receipt of the code, insert it into your website html document by follow all instructions and guidelines of the company.The process for making this happen is based on a concept known as Adsense advertising where companies create a specific branch or area in the organization and named it Publisher's Account. This account allows individual with a website to apply for a Publisher's account (See Resources below) and displays advertising on behalf of the company and generate income whenever these ads are shown and clicked by viewers.

3. It is advisable that you use a separate email other than your personal email to join free advertising traffic programs just in case you will be getting ad-exchange mails. Start promoting your website or blog on a consistent daily basis for people to locate it. (See Resources below) Make sure you login to your email and verify your free traffic programs links sent to your email.