How to Obtain a Tracking Pixel in Google

1. Navigate to the Google Adwords account page and enter the login credentials for the Google account. In addition to accepting the existing Google credentials, the page will provide an option for creating separate login credentials for the Adwords account.

2. Set the country and time-zone settings for the account. Select a payment currency from the 'Currency' drop-down menu and press the 'Next' button to continue. Ensure that the correct selections are made prior to clicking 'Next'; the time zone and currency preferences cannot be modified later.

3. Click the link labeled 'Sign into your Adwords account' now displayed on the screen.

4. Click the link labeled 'Conversion Tracking' located at the top of the Adwords home screen.

5. Select 'Other' from the list of conversions displayed on the screen and press the 'Continue' button located on the bottom of the page.

6. Choose the color and format of the tracking button. The shape of the button and color can be set by clicking next to the desired options. Press the 'Continue' button to save the selections.

7. Select a language and security setting from the drop-down menus located at the top of the conversion page screen. Then copy the code displayed in the box at the bottom of the screen; it contains the tracking pixel. Insert this code on any website that requires the tracking pixel.