Monday, July 28, 2014

How to Use Google AdSense



1. Open an AdSense account by signing up with Google and applying to the AdSense program in the My Account area. It is free to sign up with Google, though not everyone who signs up for AdSense is approved. If you don't yet have a website on which to place AdSense ads, sign up for a Blogger account through the Google My Account section and start a blog. That will give you a URL to use when applying for an AdSense account.

2. Choose your Google AdSense options once you have an account. Design each block of ads to create a line border or an open border, a color background or no color, etc. Select the basic size and shape of your Google ads block. Pick either a horizontal block of ads or a vertical block. Each block will have one to four ads on it, depending on the size that you choose.

3. Generate your AdSense ad code — a JavaScript code that may be added to most websites. There are some website hosts that aren't equipped for the code to be pasted onto their sites when using their page builders. BlueHost is one such web host. Some sites, including Blogger, HubPages and Google hosted sites, have a built-in widget to easily add Google Adsense to the sites by simply choosing a spot to place the ads and allowing the site to add the code.

4. Use the text on your page to guide the type of ads that will be shown by Google. AdSense ads are chosen by Google, and you will not be able to hand pick which ads appear on your page. Google advertising runs on relevant ads that are chosen based on the keywords that appear on your page. By choosing plenty of keywords that are relevant to the subject matter of your page, you will ensure that the ads will match up well with your subject matter. To get ideas for keywords, use an online keyword tool like WordTracker to find relevant terms.

5. Keep adding content pages that are monetized with Google advertising. The minimum payout for Google AdSense is $100, so it often takes several months or longer before a new AdSense user reaches it. But, by steadily adding pages, by — for example — frequently updating a blog, your payouts will become more and more frequent.

How to Put a Clickable Ad in an Email



1. Sign up for an ad network company such as Google Adsense, Adbrite or another one. There are many to choose from. Once you sign up, familiarize yourself with how to create an ad.

2. Create an ad space that is of suitable size and color that you want to insert into an email. You can select banner sizes, squares, buttons and leaderboards or more.

3. Highlight the HTML code representing your ad space. Copy it by right-clicking it and selecting 'Copy' or 'Cut.'

4. Compose the email you want to use for your ad space.

5. Select a place to insert the ad code in your email, such as between a couple of paragraphs. You can also put it above your message or below it. Right-click the area and click 'Paste.' This pastes the HTML code of your ad into the email. Looking at it doesn't show the ad, but that is OK. Send the email. Most email clients allow the readers to read HTML in their emails.

How to Reinstate a Facebook Page



1. Log in to Facebook with the email and password from your original account. After logging in, a reactivation email is sent to the email address on your account.

2. Check your email account fro the reactivation email from Facebook. It may take up to 15 minutes to receive the email.

3. Click the reactivation link in the email. Your Facebook account is reactivated.

Saturday, July 26, 2014

Difference Between Google Adwords Google Adsense



Google AdWords

AdWords is the part of Google's advertising program used by people advertising a product or website. With AdWords, users can advertise products on both the Google search page as well as other websites that use Google AdSense.

Google AdSense

AdSense is the other half of advertising with Google. AdSense allows website owners to place ads on their website, which are automatically chosen by Google's selection algorithm. Website owners are paid both per-click and per-impression. Ads can either be graphic, or simple text ads.

Bidding

Google selects ads to maximize the earnings of both Google and AdSense users with an algorithm based on a combination of target keywords and the ad's maximum bid. AdWords users create a list of related keywords and set the maximum price they are willing to pay per impression and per click. Google then attempts to find the best ad to display based on the bid and how likely potential customers will click it.

How to Make Money on Internet Click



1. Take advantage of the large database of Google advertisers by finding appropriate content for your website. Google then will select advertisements that are based on the content of your website, so you do not have to find the advertisers, yourself. The more advertising the Google selects for your website, the more money you will make.

2. Make sure that you control the advertisers that appear on your website. For example, without being too selective since it will limit how much you will make, avoid advertisement from companies that compete directly with each other. And constantly upgrade your website as it relates to the quality of advertisers whose messages appear there.

3. Make continuous improvements to your website to increase traffic, because visitors are looking for content that is relevant and easy to read. Your earnings depend on the volume of visitors to your website who click on the advertising that is there.

4. Join two or three online forums that are read by people who may be interested in the content contained on your website. Assume the role of expert by writing a brief version of information contained by your website, and ask them to visit it for the complete article. An active forum has members who ask questions which you should answer, but always make reference to a relevant article on your website. When you see that strategy working, consider finding other forums to join and make contributions.

5. Spend a lot of time on the design of your website to make it as useful and attractive as possible for your visitors. Though you can sign up for Adsense for nothing, you will spend money on the design of your website, the registration of your domain name, and monthly hosting fees of about $25. Your website will always be a work in progress, because you will discover ways to improve it, including implementing various features available for free at Adsense.

Friday, July 25, 2014

The Disadvantages of Advertising on Web Pages



Customer Defection

Most visitors to a website will not mind a few ads to support the website. However, certain ads are considered especially annoying. Pop-up ads are one type of advertisement that discourages visitors. In addition, banner ads that automatically play sound are also disliked. Advertisements that users find obnoxious could lead to defections to competitors' websites.

Search Engine Penalties

Placing too many ads on a website, with not enough content, may harm your Google ranking. In 2011, Google started taking action against 'low quality' websites, which are characterized by a low ratio of unique content to affiliate links. The algorithm classifies these kinds of websites as 'spam' and punishes their Google rank accordingly. Although the details of the algorithm changes are not publicly known, Google announced that it does not treat its own ads any different from competitors ads, so running Google ads will not negate ranking penalties.

Customer Resistance

One disadvantage of relying on advertising for income is that a certain segment of the consumer demographic has a strong distaste for ads, even unobtrusive ones. Some are willing to pay money to make them go away -- hence, the rise of subscription services that remove advertisements among other benefits -- but some will respond with ad-blocking programs such as NoScript. These ad-blockers can hurt advertisers and websites that sell ad space.

Malware And Trojans

Some ad providers do not sufficiently screen ads for potentially malicious software. Hosting these ads on your website may infect visitors to the site with malware. If the infection is traced to the specific site, your website may be blacklisted by search engines and Web browsers -- to say nothing of the damage to your reputation. Sites can remain blacklisted for days while the origin of the malware is tracked down, discouraging new traffic.

How to Find Where My Clicks Originated in Adwords



Basic URL Channels

1. Log into Google Adsense using your Gmail email address and password. Click on the 'Performance Reports' tab at the top of the screen and then on the 'URL Channels' in the menu to the left.

2. Create a new URL Channel to track clicks on sites, such as Hub Pages, Infobarrel and Bukisa, by clicking on the 'Add URLs to Track' button just below the graph showing this month's performance.

3. Type one URL per line in the window that pops up. Use short website addresses by removing the 'http://www.' Make sure your URLs read something like this: 'mywebsite.com,' 'mywebsite.com/pagename,' or 'thirdpartysite.com/articlename.'

4. Close the window once you've finished adding your URLs. URLs along with data related to that URL will appear below the graph on your 'Performance Reports' page, once someone visits your page or when they click one of your ads. Make a note on what URLs get the most traffic and clicks. Use what you learn to increase the traffic to weaker URLs to get even more clicks.

Custom URL Channels

5. Log into Google Adsense by using your email address and password. Click on the 'My Ads' tab at the top of the screen and then on the 'New Ad Unit' button at the top of the page. Fill in the information for your new ad, such as its name, so you can identify its size, colors, text or image ads, and under what channel its data will appear.

6. Select a channel in the 'Custom Channels' box if you've made channels in the past, or click on the 'Create New Custom Channel' link sitting right above it. Use a name you'll remember. For example, if this add will be appearing on your personal site in the sidebar, name it 'Site name, Sidebar.'

7. Click on the 'Save' button on the bottom of the window to add your new custom channel. Notice that the ad you've just made is linked to that channel. So when a user visits that page or clicks on an ad, those stat will appear on your 'Performance Reports' tab beside the URL name 'Site name, Sidebar.'

8. Click on the 'Save and Get Code' button once you're finished and pass that code onto your blog or website. That code will communicate traffic and clicks to Google Adsense so you can get paid.

9. Keep track of what URLs or ad placements perform well. Find out if the deciding factor when it comes to clicks is the size of the ad, colors or placement. Use that data to create new ad channels for even more clicks and ad revenue.