Saturday, July 19, 2014
How to increase your click through rate (CTR) with google adsense
1. Move your ads as close to your main content as much as your a comfortable with. Ads that are placed closer to the main content of the page tend to have a higher click through rate (on average).
2. Experiment with the color scheme and layout of the adsense ads. Ad formats which more closely match the overall look and feel of your website tend to do better on average. This may seem counterintuitive at first, as you might think that ads which stand out more are more likely to be clicked on. You can customize the text color, link color, background color, and border color of displayed adsense ads.
3. Focus your content on each page as much as possible. In other words, the more coherent the content on the page, the more likely that the ads which are displayed will be relevant to a visitor. The more relevant the ad, the more likely the user may click on the ad link to find other information.
4. If you are using Adsense on a blog, there are a number of extensions which can help increase earnings. For example, there are many free Wordpress plugins which further help manage your Google Adsense ads on your blog. You can customize your blog by showing more ads to the visitor when the visitor arrives via a search engine and/or visits a post that is older than a certain number of days. Visitors who visit a page from a search engine may be more likely than other types of users to click on an ad as they surf around. So consider using a plugin which offers even more possibilities for customization beyond simply changing the look and feel of the ads themselves.
5. Experiment by switching between text ads and image ads. You may find that you get a higher CTR on one or the other. This also helps you further find the right mix of text and graphics on your site, which may vary based on your content.
Friday, July 18, 2014
How to Add Ads to Tumblr
1. Decide how you're going to deliver ads on your Tumblr blog. You can sell ad space yourself by approaching businesses and other website owners directly, or by using an automated service that delivers ads for you. Services like Google AdSense at Google.com/AdSense and Project Wonderful at ProjectWonderful.com allow you to create ads on your page without interacting with businesses. Both services require you to apply and be approved before setting up ads.
2. Generate your ad code, if necessary. In Google AdSense you can create a new ad unit under 'AdSense Setup' > 'AdSense for Content.' Once you're approved as a publisher with Project Wonderful, you'll receive an email with instructions on how to set up your ad box.
3. Open your Tumblr's customization page by opening your Tumblelog -- clicking your username at the top of your dashboard -- and clicking the 'Customize Appearance' button. You can also visit the page directly at Tumblr.com/customize; if you have multiple blogs on Tumblr, append that URL with your username, e.g., Tumblr.com/customize/username.
4. Consider choosing a theme with a sidebar, over one that displays your description and HTML area at the top of the page. Sidebar layouts are more common with blog layouts and set the ads beside your content. You can choose from dozens of free themes under the 'Theme' button on the top navigation bar.
5. Click the 'Info' button and paste your ad code into the 'Description (or HTML and widgets)' box where you want the ad to appear. If you're using images hosted on the Web, either by yourself or the advertiser, you can create a basic image ad with a link and the image using:
6. Save your page when you're done.
How to Make a Blog Post
How to Make a Blogger Blog Post
1. Log in to the blog at Blogger.com with the login and password you chose when you signed up for the account. Upon log in, the Dashboard page appears, and the blog will be listed under the “Manage Your Blogs” title.
2. Click on the “Posting” tab for the area to write blog posts. Put in an interesting title, then write your blog post in the text box below. The first blog post usually introduces the blog’s theme and mission. Use the formatting buttons on the toolbar above the text box to format the text if you wish. Type in keywords separated by commas in the 'Labels' text box under your blog post. To publish the blog post, click on the orange button that reads “Publish Post.” To create new posts or edit existing posts, click on the “Posting” tab, and then click on the “Create” or “Edit Post” links.
3. To save the post for later publication, click on the “Save” button instead of the “Publish Post” button in Step 2. You can format the blog post by adding links, images, video, bullets, bold or italicized text. It helps to learn some basic HTML to format blog posts or articles online.
How to Make a WordPress Blog Post
4. Create a free WordPress blog account online at WordPress.com. Login to the Dashboard—the web location is your blog address followed by a “/wp-admin.” For example, if your blog was called Myblog.com, you would go online to “Myblog.com/wp-admin” to login to your blog Dashboard.
5. Click on the “Write” link in the top left under your blog name within the Dashboard to write a Wordpress blog post. Alternatively, click on the button that reads “Write a New Post” located in the middle right of the page. Enter the title and post text.
6. Write related keywords in the “Tags” section and click on the “Add” button. Check off any related categories and click on the “Add New Category” link to create new ones. Click on the “Publish” button on the right of the page.
How to Make Money From Home with Hub Pages
1. Research your topic ideas on the Internet and at the public library. Select a topic that is high in demand. Choose a Hub pages subject you can research or already know about.
2. How do you find a topic that is in high demand? Search the Internet for hot topics by looking at Google Trends, Yahoo Buzz, and by searching blogs for popular topics.
3. In order to start making money at Hub pages you must first sign up for an account at Hub pages by clicking the red Sign Up Now button on the home page and following the steps provided.
4. Sign up for a Google Adsense account to place on your Hub pages. Wait for account approval. Verify your account. If you wish to make money from other sources you may also sign up to be an eBay affiliate, an Amazon affiliate, and a Kontera publisher.
5. Find solid keywords to include in your post to Hub pages. A good resource to use for this is Google Adwords Keyword Tool.
6. Participate in the Hub Pages community forums and become more aware of the opportunities you have to make money through Hub Pages.
Niche Marketing Tools
Websites
A website is the key to any successful online niche marketing project. Create the site with a specific product in mind, such as auto insurance, so you can reach a target audience. Build the website and add informational articles to it on a frequent basis to include targeted keywords. These help to drive traffic to the website through search engine results. To generate sales, the webmaster often becomes an affiliate salesperson to major companies and offers their products through his website. Every time a sale is made through the website, the webmaster earns a commission.
Mailing List
Mailing lists are a common tool for Internet marketing specialists and are utilized a means of specifically targeting individuals who regularly display 'buying signs' in an online capacity. Many online marketers will build a series of similar websites that offer products or services that are related. For example, a marketer who has previously sold tennis balls might start a niche selling golf balls. If a consumer has purchased tennis balls in the past, he will be placed on a mailing list and contacted with the opportunity to buy golf balls and any other related items that may arise in the future. Mailing lists can also exchange hands for high rates between individual marketers.
Google Adsense Account
Google Adsense is a powerful tool that allows Internet marketers to generate additional revenue from pay-per-click advertising. When you create an account Google supplies a free program that automatically displays target-related advertisements to niche markets. When a site visitor clicks on an individual advertisement, the webmaster receives a small payment. All clicks are accumulated on a periodic basis and the webmaster ultimately earns from an additional revenue stream. The more websites you own, the more revenue your Google Adsense account is likely to generate.
E Books
E books are an integral part of niche marketing, and you can use them in several capacities. Predominantly, an E book is sold as a resource containing key information that will be attractive to a specific niche market. However, many E books are sold with resale rights so other Internet marketers can sell the product themselves once it has been purchased. Some webmasters actually create their own E Books as a means of having a starting product to sell when they first venture into niche marketing.
Thursday, July 17, 2014
How to Write Adsense Ads for Google
1. Create a Google AdWords account. Creating an account is free and easy, just go to the link in the 'Resources' section at the bottom. If you already have a Gmail account just use that as your login. Go to the Google AdWords homepage after registering for it.
2. Start a Google AdWords campaign. Keep in mind that these ads are not free. Advertising costs money, and for each time your ad is displayed you will be charged, although you can set the maximum amount you wish to pay each day. From the Google AdWords homepage, click on the 'Create online campaign' drop down menu in the upper right area of the screen. Click on the 'keyword targeted' option.
3. Configure the basic parameters of your advertisement. The first option is for you to name your advertising campaign. Name it something memorable that you will know with a glance. The other options are pretty self-explanatory, including what locations you want your advertisement to be displayed in, whether you want it displayed on mobile devices and how much you're willing to spend on it each day. Click on the 'Save and Continue' button at the bottom of the screen.
4. Organize and design your advertisement. At the top of the window, you need to create a group in which your advertisement will be in. If you need to write three different advertisements for the same website, it would be a good idea to put them inside the same group. After that, it's time for the design of the advertisement. There are five lines to write: the headline, two description lines, a display URL and a destination URL. These will be the actual words that are displayed on your advertisement, so choose them wisely based upon your advertising needs.
5. Select your keywords. After you've designed your ad, you need to tell Google when you want your advertisement to display. Scroll down to the 'Keywords' section. Choose your keywords carefully, but don't fret too much since you can change them later as needed.
6. Select your bids. Go to the 'Default bid' bar. This is how much you're willing to pay for your advertisement per user click. If you choose too little, your advertisement will never appear highly since you will be outbid. Google will attempt to always put your advertisement on the top of others advertisements until your 'Default bid' is reached, so if you set a higher default bid, then you have a higher chance at landing on top.
7. Save the ad group and configure payment options. When everything else has been selected, left click on the 'Save ad group' button in the lower right corner. If you have yet to put money into your Google AdWords account, Google will now ask you for that.
How to Include Java Script on All Pages in Wordpress
1. Upload your JavaScript file in your theme's folder via an FTP client.
2. Log on to your WordPress site and click on 'Appearance' and 'Editor.'
3. Select 'Header' from the list of templates on the right.
4. Insert the script to include your JavaScript file within the
section of the template:Replace 'pathto/yourscript.js' to the location of your JavaScript file.
5. Click on 'Update File.'
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