How to Write Adsense Ads for Google

1. Create a Google AdWords account. Creating an account is free and easy, just go to the link in the 'Resources' section at the bottom. If you already have a Gmail account just use that as your login. Go to the Google AdWords homepage after registering for it.

2. Start a Google AdWords campaign. Keep in mind that these ads are not free. Advertising costs money, and for each time your ad is displayed you will be charged, although you can set the maximum amount you wish to pay each day. From the Google AdWords homepage, click on the 'Create online campaign' drop down menu in the upper right area of the screen. Click on the 'keyword targeted' option.

3. Configure the basic parameters of your advertisement. The first option is for you to name your advertising campaign. Name it something memorable that you will know with a glance. The other options are pretty self-explanatory, including what locations you want your advertisement to be displayed in, whether you want it displayed on mobile devices and how much you're willing to spend on it each day. Click on the 'Save and Continue' button at the bottom of the screen.

4. Organize and design your advertisement. At the top of the window, you need to create a group in which your advertisement will be in. If you need to write three different advertisements for the same website, it would be a good idea to put them inside the same group. After that, it's time for the design of the advertisement. There are five lines to write: the headline, two description lines, a display URL and a destination URL. These will be the actual words that are displayed on your advertisement, so choose them wisely based upon your advertising needs.

5. Select your keywords. After you've designed your ad, you need to tell Google when you want your advertisement to display. Scroll down to the 'Keywords' section. Choose your keywords carefully, but don't fret too much since you can change them later as needed.

6. Select your bids. Go to the 'Default bid' bar. This is how much you're willing to pay for your advertisement per user click. If you choose too little, your advertisement will never appear highly since you will be outbid. Google will attempt to always put your advertisement on the top of others advertisements until your 'Default bid' is reached, so if you set a higher default bid, then you have a higher chance at landing on top.

7. Save the ad group and configure payment options. When everything else has been selected, left click on the 'Save ad group' button in the lower right corner. If you have yet to put money into your Google AdWords account, Google will now ask you for that.

How to Include Java Script on All Pages in Wordpress

1. Upload your JavaScript file in your theme's folder via an FTP client.

2. Log on to your WordPress site and click on 'Appearance' and 'Editor.'

3. Select 'Header' from the list of templates on the right.

4. Insert the script to include your JavaScript file within the

section of the template:Replace 'pathto/yourscript.js' to the location of your JavaScript file.

5. Click on 'Update File.'

Website Advertising Tips

Branding

Just like traditional advertising methods, your website should properly reflect your business brand. The website should look professional, but have the same look and feel as all other messaging that you distribute. Branding should also be established through an easy to remember domain name that highlights your company name, products or services.

Online Advertising

Pay-per-click advertising through search engines such as Google or Yahoo can drive customized traffic to your website. This method of advertising can be cost effective because you only pay for customers who click on a target ad to reach your website. The customers who arrive at your website from pay-per-click advertising are more apt to be in the market for your goods and services than a random web surfer.

Communication Advertising

Every message you send out from your business through email, letters and offline marketing should include your website address. Providing your website address on routine communications helps your existing customers find and utilize your business website. This tip also applies to business cards.

Provide Quality Content

Your website should be more than just a static page listing your products and services. Include information, tips and related articles that keep your existing customers returning and helps reel in new customers. Helpful information keeps your website relevant, increases visibility and increases your credibility.

Create Interaction

Create customer interaction through your website. Beyond including phone number and contact information, your website should help you create a customer contact database. For example, you could have a contest, a free newsletter or a survey. This interaction keeps customers interested in your website and provides an opportunity to gather their contact information. Be sure to provide an opt-out option for future marketing to avoid making unwanted contacts.

Off-Line Publicity

Generate traffic to your website through off-line publicity. You could sponsor an event for a nonprofit organization, try to get a feature in a local business magazine or send out press releases for noteworthy business updates like a new product line or services. In all these communications, be certain to highlight your website address.

Reliability

Savvy customers want to buy from companies who provide reliable and secure online environments. Make sure to have a SSL certificate or other secure protocol enabled for any online purchase processes and prominently feature the security logo on your website. Also look into business reliability programs such as the Better Business Bureau (BBB), which can increase your customer's view on your business reliability both online and offline.

How to Maintain a Business Online Presence with Google Places

Set Up Account

1. Type google.com/places into your web browser. Click on 'Places for Business.'

2. Sign in with your existing Google.com or Google Adsense account.

3. Click on 'Create an Account Now' if you do not have a Google.com account. Fill in the 'Required information for Google account' and the 'Get started with Google Places' information. Go to your email address and click on the link provided to verify the account. On the Google accounts page, click on 'Click here to continue'.

List Your Business

4. Type in your Country or find it in the drop-down box. Fill in your business phone number. Click on 'Find business information.'

5. Click on the 'Edit' button if your business is displayed. Click on 'Add a new listing' if your business is not displayed. Fill in as much information on this 'Basic Information' page as you can. The information that is added including payment options, photos and videos will ensure your listing is accurate and informative.

6. Add unique information to your listing under 'Additional Details.' This can include categories, such as parking options, brands of merchandise carried, coupons offered, unique projects made and even weekly deals offered online or in your place of business. Put the headline in the first box and the details in the second box. Click 'Add another' to add more categories. Click on the 'Submit' button.

7. Validate your listing by choosing 'By phone' or 'By postcard.' Click 'Finish.' If you chose to validate by phone, you will immediately receive a phone call providing you with a PIN number. Type this PIN number in the PIN box and click on 'Go.'

Manage Your Listing

8. Edit your listing so the information is up-to-date, thorough and accurate. Log on to Google Places to change your business information to keep the listing fresh.

9. Check your Google Places account to see how many page impressions it has received. To increase your visibility on the Internet and help users find your business, click on the link in the resource area for 'Google Places Help for business owners.'

10. Check your Google Places listing for reviews. Respond to reviews by logging into you Google account, and clicking on your Place page. Scroll to the reviews section and click on 'Respond publicly as the owner.' Write a response and click on 'Publish.'

How to Build a Free Website on Google.Com

1. Go to Google's website by entering the URL 'http://sites.google.com' in your browser.

2. Click the blue 'Get Started' button on the 'Overview' page.

3. Log in with your Google account. If you do not have an account, signing up is free. Just follow the instructions and enter the information you will need to register.

4. Choose from the provided website templates. Clicking the link 'Browse the gallery for more' will bring up a window with more project templates. Select the template that is most fitting for your project.

5. Give your site a name by entering a name under the 'Name your Site' section.

6. Give your site a location by entering an URL under the 'Your site will be located at this URL' section. The URL must be unique and cannot conflict with an existing one. Your Google account name is allowed as a site location, but can only be used once.

7. Choose a theme if desired by expanding the 'Choose a theme' tab. A theme can give your site more visual style.

8. Enter the code provided under 'Please type the code shown' in the provided box to complete the set up process.

9. Click 'Create site' to submit your settings and be taken to your new website.

10. Begin adding and editing the website by clicking the 'Edit page' button at the upper right corner of the screen. This will start the editor and allow you to add content and make changes. Google sites makes it easy to add content to your site by providing clear menus and instructions.

11. Use the 'Insert' menu for modifying and inserting different media and information into the various sections of your page.

12. Click the 'Save' button at the upper right of the screen after making changes. When you do this, you will be able to view your changes as they will look to others when they visit your site.

How to Add a Directory to HostGator

1. Log in to your HostGator 'Control Panel' account and click the 'File Manager' icon located under the 'Files' section. The 'File Manager Directory Selection' window pops up.

2. Select the 'Home Directory' button, if necessary, and then click the 'Go' button. The 'File Manager' window displays.

3. Double-click the 'public_html' icon in the left pane. The right pane displays all of the directory folders in the 'public_html' directory.

4. Add a new directory to the 'public_html' directory of folders by clicking the 'New Folder' link along the menu bar at top. The 'New Folder' window pops up.

5. Type a name for the new directory in the text field next to 'New Folder Name.' Click the 'Create New Folder' button, and the new directory folder appears inside the right pane.

How to Register a Google Phone

1. Open a Google calendar page. Click on 'Settings' and then 'Mobile Setup.'

2. Click on the 'Country' drop-down pane and select your country of origin. Type your phone number in the 'Phone Number' dialog box.

3. Check if your cell phone provider is supported in the 'See Help Center For Supported Providers' box. If it is, select your cell phone company name from the drop-down tab.

4. Click on 'Send Verification Code.' Wait for your verification code to arrive on your cell phone. Type your verification code into the Google calendar page 'Verification Code' box, and then click 'Finish Setup.'