Google Advertising Options

AdSense

AdSense lets you earn revenue online by placing targeted ads on your website. It's free to sign up for an AdSense account, and once you sign up you can customize ads to match your site's look and feel. You can choose where you want ads to appear, as well as which types of ads you want on your site. Whenever someone clicks on an ad on your website, you get paid. Google offers several tools through AdSense that let you track the performance of your ads, so you can keep high-performing ads and tweak ones that are not earning you money.

AdWords

AdWords is Google's advertising option that lets you create ads that appear in the 'Sponsored Links' section next to the search results, which can help you boost your website traffic and sales. With AdWords, you can drive targeted traffic to your site by creating ads that show up when prospective customers search for a predetermined set of key words. Google offers tools and support for maximizing the effectiveness of your ads when you sign up for an account, which is free. You pay only a 'per click' fee when someone 'clicks through' your ad and visits your website.

Google Tags

Google Tags is another advertising option you can use to promote your business. Local customers often search Google for the products and services you offer. Google Tags allows you to build a free business listing and add 'tags' that let you highlight information you want your customers to see. For example, your tag can highlight a 'buy one, get one free' offer for new clients, a great review about your business or a link to a cool page on your site. This offers a way to advertise and promote important information about your business. You can try Google Tags free for 30 days and then pay a flat $25-per-month fee (as of January 2011) after that.

Google Places

With Google Places, you can create a free listing for your business, which can help customers find your business online. For example, if you operate a flower shop in Lansing, Michigan, you can sign up for a free listing on Google Places. When customers search for 'Lansing MI flower shop,' a listing with the contact information for your business appears in the search results. This can serve as a free advertising option for your business, helping you stand out and gain greater visibility for your company.

How to Make Money From YouTube Without Being a Partner

1. Go to YouTube's website and click the 'Sign In' button. Enter your Google account name and password and click 'Sign In.'

2. Click your username and then click 'Settings' from the drop-down menu that appears.

3. Click the 'Monetization' link under the 'Channel Settings' header and then click the 'Enable Monetization' button. You can also familiarize yourself with the Guidelines and Information section of this page, which answers some of the frequently asked questions about monetizing videos.

4. Visit YouTube's Monetization page (see link in Resources) and click 'Next.' If your AdSense account is resisted to the same email as your YouTube account, click the option to link the two accounts. If your AdSense account is on a different email, click 'Use an Existing AdSense Account' and enter the email address. If you don't have an AdSense account, click 'Create a New AdSense Account' and enter your details into the relevant text fields. Click 'Next' when you're finished.

5. Check your email every day and wait for an approval message from YouTube. When you receive it, return to your YouTube account page and go to the 'Edit' screen of one of your videos. Click the 'Monetization' tab, check the 'Monetize With Ads' box and then click 'Save Changes' to start making money.

How to Create Local Business Google Ads

Set Up Google Places Account

1. Go to Google's website and click on 'Business Solutions.' Select the 'Google Places' section. Sign in with your Google account email address and password.

2. Click 'Add New Business.' Enter your business phone number and click 'Find Business Information.' Review the search results and click 'Edit' next to your business if it is listed.

3. Enter your business information on the 'Basic Information' page, including business name, address, website and short description. Select up to five categories that describe your business. Enter other details that you want to add, such as business hours, customer payment options, images and videos of your business. Click the 'Submit' button when finished.

4. Select the method of verification you want to use, opting for the verification by phone for a faster option. Enter the PIN once you receive it from Google to complete the verification and setup of your Google Places account.

Create Google Ads

5. Go to the Google Places homepage (see 'Resources') and sign in with your Google Places account email address and password.

6. Click the 'Set Up Boost Ad' option on your Google Places dashboard.

7. Enter a description for your local business Google ads in the 'Ad Description' section.

8. Select whether you want to send visitors who click on your ads to your business website or to your business' Google Maps Place Page.

9. Click the check box next to the prepopulated categories for which you want your ads to show.

10. Select a recommended monthly budget amount or click 'Custom' and enter a specific budget amount.

11. Click the 'Continue' button. Enter your credit card billing information and review the Google ads you created. Click the 'Finish' or 'Submit' button when finished to complete the setup of your local ads.

How to Transfer Tumblr Posts to Another Account

Change Tumblr URL

1. Navigate to Tumblr.com and log in to your Tumblr account.

2. Click the name of your blog on the Tumblr dashboard.

3. Click the 'Settings' tab on the right side of the dashboard.

4. Scroll down to the 'URL' box and highlight and delete the current account name of your Tumblr blog.

5. Enter the new account name in the same box.

6. Scroll down to the bottom of the dashboard and click the 'Save Preferences' button.

Manual Transfer

7. Navigate to Tumblr.com and log in to the Tumblr account that you want to transfer posts from.

8. Click the name of your blog on the Tumblr dashboard.

9. Scroll down the dashboard to find the posts that you want to move to another account.

10. Click 'Edit' at the top of the post to open it.

11. Highlight and copy the contents of the 'Post' box.

12. Log out of that Tumblr account and log in to the Tumblr account that you want to transfer posts to. Alternatively, you can open a different browser and log in to that Tumblr account from there, which allows you to be logged in to both accounts at the same time.

13. Click the 'Text' icon next to your Tumblr profile image on the dashboard.

14. Enter a title for your post, then paste the post you copied into the 'Post' box.

15. Scroll down and click the 'Create Post' button to save the post.

How to Generate Income With Your Websites Content

1.

Sign up for a publishers account -Setting up an account with infolinks is easy, go to your web browser and type in www.infolinks.com into your search bar.

2.

Choose a payment method, all publishers are required to choose their payment method during the sign up process. Choose between bank wire transfer or paypal. Signup for a paypal account, if you don't have one just visit paypal.com and click on sign up link. Payments are made every month and they issue your payment within fourty five days. You can track your monthly earnings by clicking reports tab.

3.

After the signup proces, you need to integrate infolinks into your website. To do this just copy the infolink code and insert it into your website's html. For technical help please read on FAQ technical help page.

4.

Publish your website and run a test to see if your text linlk ad work. Hover your mouse into a double underline hypertext link is an ad appear then everything is setup properly.

How to Place an Ad Banner Above a Header in Thesis

1. Sign into your WordPress site that has the Thesis theme, if you are not already signed into the site. Once signed in, you will be in the WordPress administration dashboard of the site.

2. Click on 'Plugins' from the sidebar of the dashboard. This opens the plugins page of the dashboard. Click on 'Add New' to add a new plugin.

3. Type 'Thesis OpenHook' in the search field and click on 'Search Plugins.' When the results appear, click on 'Install' under the name of the plugin. This automatically installs the free Thesis OpenHook plugin. Once installed, an activation link will appear on the screen. Click on 'Activate' to activate the Thesis OpenHook plugin.

4. Click on 'Appearance' on the sidebar to reveal the theme options. Click on the 'Thesis OpenHook' option, which brings up all of the items you can edit on the Thesis theme.

5. Scroll down the page until you see the 'After Title' section. Once you get there, place your ad banner code in the text box by this heading. Both HTML and JavaScript code can be placed in the text box. Once you have entered the code into the box, click on the 'Save' button. This places the banner above the header.

Google Cloaking Techniques

JavaScript Redirects

JavaScript redirects are one of the most popular cloaking techniques. When the Google bot indexes a page that contains JavaScript, it cannot follow links that are hidden inside it. These links can be used to redirect human visitors to a new page while keeping the search engines bots on the page they initially landed. Using JavaScript in general is an entirely legitimate practice, but using it to deceive the search engines is likely to have Google take action against your page.

Doorways

Doorway pages are sets of multiple Web pages that have been perfectly optimized for a specific keyword or phrase that all lead to a single destination. This form of cloaking allows that destination to have increased traffic because the doorway pages have funneled down visitors from multiple searches and keywords. Because the landing page may not be related to the visitors search query directly, Google has banned such practices. Google's aim is to provide users with valuable and relevant search results.

IP Address Filter

Whenever you visit a Web page, you are identified by your IP address. This is a numeric address that allows the website to discern between a user in a specific location and a known search engine Web crawler. Cloaked websites can use this address to show different content based on IP addresses. Showing different pages to search engines than to human users is another form of cloaking that is not in accordance with Google's Webmaster Guidelines.

Web Traffic and Google

Many websites generate up to 80 percent of their visits from a search engine. Using a Google cloaking technique is equivalent to taking a shortcut in hopes of having your site receive more attention is a shorter period of time. While you are likely to see a burst of traffic initially, it is hard to convert that traffic into meaningful results if you do not have valuable content, and you run the risk of Google banning your website from its search engines.