Friday, May 23, 2014
How to Make Money Selling Ad Space on Your Website
Do-it-yourself Options
1. Determine the prices you will charge for selling ad space. You can charge a flat fee per month, or you can charge a set price per thousand page views. Also determine the size of the ad space, location, and whether you are selling space for graphic banner ads or text links. (Reference 1)
2. Install ad server software that helps you track statistics for a particular ad running on your site. The statistics gathered will also help the advertiser determine if it's worthwhile to continue to pay for ad space on your website. There are many ad server providers to choose from. You can research services provided by Ad Butler, and pricing information. A link to Ad Butler's site is located in the resources section below.
3. Post information about your site in webmaster forums such as www.webmasterforums.com and www.webmaster-talk.net. Many webmasters frequent these forms for assistance with web design, site monetization, hosting, etc. After creating a user account with these forums, you can create a post letting the community know that you are selling ad space on your website. Include some of your website's statistics in your post (and make sure you're able to prove your stats) so that potential advertisers can determine whether it's worthwhile to pay for ad space on your site.
4. Join a site that has a network of buyers and sellers of ad space. Some of these networks may have certain requirements before allowing you to join, such as page rank requirements, traffic, etc. Gotadspace.com, which connects buyers and sellers of ad space, is one of many sites where prospective clients can be found.
5. Auction off your available ad space on Ebay or one of many other auction sites. Auctioning your ad space will give you the potential to advertise your ad space and market your website to a large number of prospective clients.
Pay-per-click Options
6. Create a Google Adsense account. Google Adsense allows you to place text or image ads on your site based on its content. You will receive a commission based on cost-per-click, or cost per 1,000 impressions.
7. Create an account with Adbrite. Adbrite is another site that connects buyers and sellers of ad space. Adbrite offers a variety of ad formats, such as full-page ads, britepics, and inline ads.
8. Create an account with Commission Junction, which helps you earn money for your ad space through a combination of affiliate marketing and pay-per-click advertising. Signing up is easy: you can have ads live on your site within minutes.
Thursday, May 22, 2014
How to Mass Filter Certain Content From Posts in WordPress
1. Open a Web browser. Type the domain name of your WordPress website, adding '/wp-admin' to the end to view the login page. Enter your user name and password to proceed to the Dashboard.
2. Open the 'Settings' menu on the left side of the page, and click 'Discussion.'
3. Click the text field under 'Comment Moderation' and type each word that might be acceptable in a post under certain circumstances, and not in others. Place each word in a new line by pressing 'Enter' after each one. Any post comment containing a word found in this field will be held for moderation until you approve it.
4. Click the text field under 'Comment Blacklist' and type each word that is not acceptable under any circumstances. Any post comment containing a blacklisted word will be send to the spam queue automatically.
5. Click the 'Save Changes' button at the bottom of the page.
How to Create a Fan Page
Creating Your Blogger Fan Page
1.
Log in or click on CREATE A BLOG. (You will need your Gmail user name and password, or you'll be required to create a new Google account.)
2.
Once you've logged in to Blogger you will arrive at your Dashboard. Here is where you will see all of the blogs you have created. To create your Blogger-based fan page, click on Create a Blog on the right side of the page just below the language selection down arrow.
3.
Choose a title for your blog or fan page and then check for available names. Just like domain names most of the common names are taken, so you will have to be creative to find the name you're looking for. After you've typed in the name of your fan page, click Check Availability. If it's available a green message will appear under the box saying the blog address is available. Or a red message will appear saying this blog address is not available; then you'll have to pick another name or spelling. If it's in red it usually means someone has already registered that name. Once you pick a name that is available, click the continue arrow at the bottom right side of the page.
4.
The next page allows you to choose a template for your fan page. Don't spend too much time here; you can always change the template later. Click continue at the bottom right on the orange arrow.
5.
Your fan page is now created, and you're ready to start adding posts to your fan page blog. Click on the orange arrow that says START BLOGGING. Once logged into your new Blogger fan page administrator area, you can start adding information and customizing your fan page. You can change the settings and layout, add posts and even set up Google ads to make money from advertising revenue. It's very easy to use and just takes some time getting to know where things are. Browse around the Blogger application and create a unique fan page in minutes.
6. Type in www.fanpage.blogspot.com (fan page is to be replaced with the name you chose for your fan page) to get to your blog. If you try to go to yourfanpage.com it won't work; you must include .blogspot.com to get to your Blogger fan page. You can customize it a lot; adding photos and videos will really spice up your new fan page.
How to Change Your Company Name in Google AdWords
1. Launch the Web browser on your computer and log in to your Google AdWords account.
2. Select the 'Company Name' tab on your user profile page.
3. Find the 'Company Account Details' heading.
4. Click the 'Edit' button at the bottom of the 'Company Account Details' section.
5. Delete the incorrect or outdated company name from the dialog box and type in the new company name. Click the 'Save Changes' button to save the new information to your Google AdWords account.
How to Write Custom PHP Function Files for Thesis Theme
1. Open your file transfer program – also called an FTP program. Locate and double-click to open the 'wp-content/themes/thesis_version number' folder. Locate the custom-sample folder within the main Thesis folder, change its name to custom and then click to open the 'custom' folder and the 'custom_functions.php' source file.
2. Open a plain text editor such as Microsoft Notepad or a code editor in Web design software such as Dreamweaver or NetBeans. As an alternate option, you can use the custom file editor inside Thesis. Be aware that if you choose this option, PHP coding errors can cause your site to crash, making access to your site to fix the errors impossible. Writing custom functions to a text editor gives you the ability to access and make whatever changes are necessary.
3. Form the structure of a custom PHP function with opening and closing tags:
…custom function code goes here
?>
4. Add the code for the custom function using the following syntax:function function-name() {
contents go here
}As an example, a function that adds your six most popular posts above Sidebar 1 will appear as:function custom_popular_posts() {
thesis_widget_popular_posts('recent', 'Popular Posts', ‘6’);
}
5. Finish the function by identifying a location for the custom function:add_action('thesis_hook_before_sidebar_1', 'custom_popular_posts');
6. Copy and paste the custom function code into your open custom_functions.php source file in your FTP program.
7. Upload the edited custom_functions.php source file by dragging or by selecting the file to upload. When your FTP program tells you the file already exists and asks if you want to overwrite it, always select “Yes.”
Wednesday, May 21, 2014
How to Create a Holistic Website
1. Decide what type of holistic website you want. Do you want to create a blog, a store or a combination of both? Are you going to promote your personal expertise, experience and/or the knowledge of others?
2. Determine the layout of your holistic website. Do you want one page or multiple pages? Do you want to use advertisements, and where do you want to place them? Should you use a standard blog or magazine-style layout?
3. Determine what will make your holistic website unique, the target audience you are attempting to reach, your vision and your goals for the website.
4. Create a specific niche for your holistic website by using keywords. For example, instead of creating a general holistic website, focus on one specific aspect of holistic medicine and treatment. Potential niches can include holistic medicine, holistic treatment, aromatherapy, yoga and other topics.
5. Research your niche keywords using Google AdSense. Verify the level of traffic the keywords are receiving on a monthly basis. If the traffic level is 1,000 or less, you may want to reevaluate the keywords you selected.
6. Search for the keywords in quotes using Google to determine the number of competing websites. Narrow your niche accordingly. For example, if you type in 'holistic healing,' there are more than 150,000 competing websites. But if you type in 'holistic healing and aromatherapy,' there are only 16,000 competing websites. The less competition you have the more likely people are to find your website.
7. Create a unique domain name for your holistic website using the keywords created during Step 6.
8. Purchase a domain name and hosting. Some sites to consider are GoDaddy, Hostgator, BlueHost and 1&1. Consider the price of the domain name, hosting and other features before you make a purchase. If you are unsure what is involved in this process, talk to a customer service representative.
9. Set up your holistic website. You can do this yourself or you may want to consider using a web design service if you are unfamiliar with web design and programming.
How to Add an Ad to Blogspot
1. Choose an advertiser or affiliate program. In additional to Google AdSense, Blogger teams up with Amazon in an affiliate marketing program. Or pick another merchant that has a similar program and which matches your blog's content. The company Commission Junction provides access to various affiliates.
2. Choose where you want to place the ad. One of the most popular places to put an ad is in the sidebars. Decide where you want the ad to be. Also think about the size of the ad, as later you will choose a size when prompted.
3. Follow the advertiser's instructions for registering and qualifying for advertising. Each affiliate program will have a set of instructions for you to follow. For Google AdSense, you will register for an account that you can begin to set up from the Blogger.com site.
4. Copy the advertiser's ad HTML code, and paste and save it in a text or document file for safekeeping. Then, when signed into your Blogger account, click on the 'Template' tab and copy and paste the entire template code to the same file. This is in case something goes wrong.
5. Add the ad code to your blog. If you use the classic blog layout and you're adding the ad to your sidebar, navigate to the 'Template' tab in your Blogger account. Scroll through the template code until you see '
.' Copy and paste the ad's HTML code right below. Save the changes and publish.
6. If you're using the layouts-enabled version of Blogger, click on the 'Design' tab on your Blogger dashboard. Then click on 'Add a Gadget' in the space where you want the ad to appear. Click on the plus sign next to the HTML/Javascript option and paste the HTML code in the text box that appears. Click 'Save' and drag the 'Gadget' to where you want the ad. Publish the blog.
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