Tuesday, April 1, 2014
How to Improve CTR Rates on a Blog
1. Post interesting and valuable content on your blog often to build authority and trust with your readers. As your reputation increases, you will find that a recommendation from you may make your readers more inclined to click the advertisements that your blog displays. Readers who dislike your blog's content or believe that your blog exists for no reason except to display advertisements are unlikely to return.
2. Advertise products relevant to the content of your blog. If you blog about fashion trends, for example, products such as clothing and cosmetics are probably more likely to catch readers' attention than computer hardware. If you have difficulty selecting relevant merchants to partner with as an affiliate, consider joining an advertising network instead. Advertising networks, such as Google's AdSense program, scan the content of your blog to determine automatically the types of advertisements that your readers will find most relevant.
3. Change the locations and colors of the advertisements you display. Many blog management systems have sidebar widgets that make displaying advertisements a simple process. Studies from advertisers such as Google have shown that few readers pay attention to advertisements displayed in a website's right sidebar. An advertisement typically receives the most attention when it is close to the primary content on the page, because that is where readers are certain to look. If you use text advertisements, change the font and color to match the appearance of your blog.
4. Select different shapes for the advertisements you display. For example, if you have tried the 468-by-60 pixel Banner shape below the title of your blog posts and experienced a poor CTR, try the 728-by-90 Leaderboard shape in the header area of the blog instead. Because there is no single rule governing the effectiveness of advertisement shapes and locations, experiment with many combinations to find the best fit for your blog.
5. Change the layout of your blog. Many blog management engines such as WordPress have themes you can download and install to change the appearance of the blog without altering its content. Some layouts are better optimized than others for displaying advertisements. If your CTR does not increase, revert to the previous theme or try another one.
How to Make Money Writing Essays Blogs
1. List topics you know a lot about or enjoy researching. These can be the primary topics for your blog. They may also serve as ideas for essays.
2. Choose a blog topic you want to write about. Create a blog about that topic. It takes time to build a following, so have a lot of content available. Try to have a minimum of 10 articles stockpiled when you begin your blog.
3. Post ads to earn revenue. You can either post banners or use a service like Adsense that posts small text ads next to your posts. It is simple to open an Adsense account through Google. You can also use sources such as AdBrite, Clicksor and Yahoo Publisher Network. These options will set up a passive income revenue stream. This means that you will earn money on page views for items you created in the past. Over time, this can become enough money to support yourself, with only basic upkeep to the blogs.
4. Write for a site that pays per post. Several blogging sites want writers to regularly cover their blogs for them and are willing to pay per post. You give up your passive income revenue stream when you do this, but you can earn money right away. It is a good solution while you are waiting for your personal blogs to build an audience.
5. Find an essay site with which you are comfortable. Several will take opinion essays or short essays on specific topics for upfront pay. Once you find a site you like, look for the contact information and find out how to apply to write for them.
6. Diversify your income streams when you are writing. This is important in building economic stability as a free-lancer. Try to find at least three different sites for your work. That way you will still have income if one site should cut back on your work or shut down completely.
Friday, March 28, 2014
How to Make a Good Affiliate Webpage
1.
Create a blog or website to host your affiliate products.
Produce a website or create a blog. You can purchase a domain name at GoDaddy or Hostgator and use free site builders or blogs to make a professional, interesting site. Wordpress will not allow you to use affiliate marketing on the site, so you will need to have your own domain name if you choose that platform.
2.
Create a niche site, for example gardening, to gain more visitors.
Choose a specific niche or interest to base your website or blog around. Niche sites tend to provide a higher affiliate income than general sites. Try not to jump around with your choices, instead make it the most interesting and informative site around.
3.
Work on your website on a regular basis.
Work on your site on a consistent basis. Make sure you add new content, new and original articles, blog posts and new product listings on a regular basis. Customers and visitors to your site will get to know when new articles get listed or new products get promoted, so keep to a schedule.
4.
Choose a product to promote, such as books or shoes.
Pick what products you will promote. With the amount of products businesses offer, you have a range of choices. From books, ebooks, household products, jewelry and services, finding the right products for your niche website can be a challenge.
5.
Join the affiliate program that makes sense for your website.
Join an affiliate program. Choose a program that seems right to you, like Google Adsense, Commission Junction or Chitika. Some affiliate programs require an actual sale to come from referrals in order for you to get paid, while others only require a potential customer to click from your site to the company's.
6.
Visit marketing websites to network with other website owners.
Drive traffic to your site. In order to gain revenue from affiliate marketing, you need to have a lot of focused visitors to your site. Visit other blogs and websites within your niche and comment on articles or comments, but do not spam. Visiting affiliate marketing blogs will help you learn the ropes and network with other website owners.
7.
Write reviews and articles to promote affiliate products.
Write reviews and articles to promote your affiliate products. Use email marketing to website visitors and use article marketing at sites like ezinearticles to promote your website or blog.
How to Be an Online Researcher
Becoming an Online Researcher
1.
Learn about the online research field. There are many instances where conducting online research can be useful. For writers, it can be necessary to gather facts or learn about a new field and then apply it into writing. There are also people paid strictly to research online. But because this is typically a work-at-home field, you must be leery about the sources you use to find jobs. Additionally, you must possess advanced research skills and know more than how to type keywords into a search engine to be a solid researcher.
2.
Analyze your credentials. While you do not have to possess a degree to be an online researcher, it can certainly be useful to have one. If you are doing research for an academic institution, it will likely require at least a bachelor's degree. If you are conducting research on a freelance basis, you likely will not need a degree. It all depends on the job you're seeking.
3.
Browse websites to find jobs. I recommend searching job boards that have a strong reputation to find jobs, instead of a niche board. This is because there are many market research/survey-taking scams related to the concept of 'online research.' To find legitimate opportunities, stick to websites such as www.monster.com or www.indeed.com. You can search terms like 'online researcher' or 'online research,' and also 'market research' or simply 'research.' If you want to enter into market research, for example, you can use 'market research,' but if you want to be a researcher for an academic avenue, try 'research and writing' as well.
4.
Market yourself as an online researcher. Instead of simply applying to jobs, you can also set yourself up as a researcher. With this format, you are reaching out to clients to let them know what you have to offer. Maybe you can compile research for business plans and pitch yourself to small start up businesses. Creating a website and listing your credentials on it will go a long way to help you position yourself as an online researcher.
How do I Monetize a Free Website?
1. Go to the Google Adsense website (see Resources). Sign up for an Adsense account. Select the size you want your ads to be and the color scheme for both the background and text of the the ads. Copy the html code the site generates after you've completed the ad design. Take that code and place it on your site to make Google Adsense ads display on your webpages.
2. Go the ClickBank website (see Resources). Sign up for an account. Search for a product in the Clickbank marketplace that interests you either by putting keywords in the search box or searching by category. Click on the product and copy your personal Clickbank hop code for the product. Paste the code onto your site where you want an advertisement for the product to display.
3. Create your own product by writing an ebook or an informational report. You can also hire a freelancer to write the ebook or report for you. Go to a site like Ejunkie and upload your informational product. Ejunkie will give you a code you can place on your site that will produce a 'buy now' graphic and send people to download your product. Put the html code on your site.
Thursday, March 27, 2014
How to Put Ads on a Website to Make Money
1. Review your website to identify areas in which you wish to put ads. Prime spots on a page include the top 300 pixels of a page, as well as the top left-hand side of a page. The least viewed and least read areas of a web page include the bottom half of the page and the footer area.
2. Determine how you wish to solicit markets and companies to advertise on your website. One of the most popular and easiest methods is to sign up for a third party advertising management program, such as Google AdSense or Yahoo! Publisher for text ads and ValueClick Media for banner ads (see the Resources section for links). Such programs allow you to insert a simple HTML code while the third party manages the ad and pays you for each view or click. Additionally, you may choose to contact businesses individually and offer your own advertising packages.
3. Register for an account with the third party program (such as Google AdSense), or create your own advertising packages and contact other businesses or websites that may be interested in advertising on your website. If you choose the latter route, determine an appropriate price to charge for advertisements. Contact similar websites and ask what they charge, and adjust accordingly for your website's individual demographics or visit numbers. Then, identify companies that would be interested in advertisements. For example, if your website is about dog care, companies that sell dog food or dog toys may be interested in advertising.
4. Upload the advertisement on your website. If using a third party resource, such as Yahoo! Publisher or Google AdSense, you will be provided with a short JavaScript or HTML code. Copy the code from your account page and paste it into your website where you want the ads to appear. The ad will automatically be served and displayed on your web page. If you are personally managing your advertisers, request that they send you a link as well as a banner image (or, if they wish to use text advertising, a short copy of their text ad) and upload to your web page.
5. Monitor the monetary success of your advertisements and tweak your web page to maximize your revenue. For example, if you are being paid for each click, you may wish to test ad locations to identify areas on your website that attract the most clicks. If you are being paid for each view, implement methods of gaining more traffic, such as search engine marketing or advertising your own website.
How to Remove Low CPC Bidders
1. Start compiling a list of advertisers on your website. Use tools like the Google AdSense Sandbox tool to preview what kind of ads are showing up on your site. Browse your site through various proxies to get a sense for what kinds of ads are showing up for different people. Record the advertiser's URLs in a spreadsheet.
2. Using spy tools like SpyFu, Compete or Keyword Spy, estimate the CPC your advertiser is paying per click. Unfortunately, in Google AdSense and in most online bidding platforms you can't actually see what each individual advertiser is paying. However, by using third-party spy tools you can get an idea of who's bidding low and who's bidding high. Keep in mind that most of this data is based on search pay-per-click (PPC) rather than contextual PPC, so the data will be skewed a little higher.
3. Identify your lowest paying advertisers and put their domains in a list. Make sure that if you remove these advertisers you'll still have enough high paying advertisers to continually display ads on your site. If you remove too many advertisers you might start displaying public service ads (PSA) that don't pay.
4. Using Google AdSense's 'allow and block' interface, block the advertisers that you've identified as low bidders.
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