How do I Monetize a Free Website?

1. Go to the Google Adsense website (see Resources). Sign up for an Adsense account. Select the size you want your ads to be and the color scheme for both the background and text of the the ads. Copy the html code the site generates after you've completed the ad design. Take that code and place it on your site to make Google Adsense ads display on your webpages.

2. Go the ClickBank website (see Resources). Sign up for an account. Search for a product in the Clickbank marketplace that interests you either by putting keywords in the search box or searching by category. Click on the product and copy your personal Clickbank hop code for the product. Paste the code onto your site where you want an advertisement for the product to display.

3. Create your own product by writing an ebook or an informational report. You can also hire a freelancer to write the ebook or report for you. Go to a site like Ejunkie and upload your informational product. Ejunkie will give you a code you can place on your site that will produce a 'buy now' graphic and send people to download your product. Put the html code on your site.

How to Put Ads on a Website to Make Money

1. Review your website to identify areas in which you wish to put ads. Prime spots on a page include the top 300 pixels of a page, as well as the top left-hand side of a page. The least viewed and least read areas of a web page include the bottom half of the page and the footer area.

2. Determine how you wish to solicit markets and companies to advertise on your website. One of the most popular and easiest methods is to sign up for a third party advertising management program, such as Google AdSense or Yahoo! Publisher for text ads and ValueClick Media for banner ads (see the Resources section for links). Such programs allow you to insert a simple HTML code while the third party manages the ad and pays you for each view or click. Additionally, you may choose to contact businesses individually and offer your own advertising packages.

3. Register for an account with the third party program (such as Google AdSense), or create your own advertising packages and contact other businesses or websites that may be interested in advertising on your website. If you choose the latter route, determine an appropriate price to charge for advertisements. Contact similar websites and ask what they charge, and adjust accordingly for your website's individual demographics or visit numbers. Then, identify companies that would be interested in advertisements. For example, if your website is about dog care, companies that sell dog food or dog toys may be interested in advertising.

4. Upload the advertisement on your website. If using a third party resource, such as Yahoo! Publisher or Google AdSense, you will be provided with a short JavaScript or HTML code. Copy the code from your account page and paste it into your website where you want the ads to appear. The ad will automatically be served and displayed on your web page. If you are personally managing your advertisers, request that they send you a link as well as a banner image (or, if they wish to use text advertising, a short copy of their text ad) and upload to your web page.

5. Monitor the monetary success of your advertisements and tweak your web page to maximize your revenue. For example, if you are being paid for each click, you may wish to test ad locations to identify areas on your website that attract the most clicks. If you are being paid for each view, implement methods of gaining more traffic, such as search engine marketing or advertising your own website.

How to Remove Low CPC Bidders

1. Start compiling a list of advertisers on your website. Use tools like the Google AdSense Sandbox tool to preview what kind of ads are showing up on your site. Browse your site through various proxies to get a sense for what kinds of ads are showing up for different people. Record the advertiser's URLs in a spreadsheet.

2. Using spy tools like SpyFu, Compete or Keyword Spy, estimate the CPC your advertiser is paying per click. Unfortunately, in Google AdSense and in most online bidding platforms you can't actually see what each individual advertiser is paying. However, by using third-party spy tools you can get an idea of who's bidding low and who's bidding high. Keep in mind that most of this data is based on search pay-per-click (PPC) rather than contextual PPC, so the data will be skewed a little higher.

3. Identify your lowest paying advertisers and put their domains in a list. Make sure that if you remove these advertisers you'll still have enough high paying advertisers to continually display ads on your site. If you remove too many advertisers you might start displaying public service ads (PSA) that don't pay.

4. Using Google AdSense's 'allow and block' interface, block the advertisers that you've identified as low bidders.

How to Adapt to a New Culture

1. Maximize exposure to the host culture before departure. Read about everyday life in the destination. Visit appropriate hometown ethnic restaurants and grocery stores to gain exposure to the new culture's food and develop familiarity with the flavors. In addition to gaining as much linguistic proficiency as possible, develop familiarity with popular music and entertainment in the host country. Watch films and stream radio broadcasts or music videos for exposure.

2. Upon arrival, develop a daily routine as quickly as possible. Establish a sleep schedule, eat healthfully and exercise at regular times. Make a point to establish familiarity by finding favorite local coffee shops and parks to avoid culture shock that can arise due to feelings of complete loss of control over life. Some choices may be limited due to language barriers or having to adjust to being the guest of a host family. But maximize available choices through reading materials and ways to spend free time.

3. Maintain relationships with family and friends at home through video chat, letters and email. Create a website or share photographs electronically to engage longtime friends in your experience. Building new friendships in the host culture can also be critical to happiness. Be friendly and invite schoolmates, workmates or neighbors to go walking or out for coffee.

4. Strive to maintain a flexible, positive attitude. Living in a foreign country is an invaluable opportunity full of excitement and challenges. Though it may seem extremely difficult, remember to be a student of the host country's way of life. Laugh at your social or linguistic mistakes. Experience new foods and traditions with an open mind. Flexibility is a critical component of successful adjustment.

How to Become a Food Columnist

1. Attend an accredited college or university, studying journalism, writing or the culinary arts. If you choose to major in journalism or writing, it is still a good idea to pursue electives in the culinary arts. To be an effective and well-respected food columnist, you must not only write well, but have a well-defined palate, be well-versed in a variety of cuisines and understand the intricacies of creating dishes.

2. Determine the market for whom you wish to write. There are avenues available for food columnists. Create your own food blog or write for one already established. Gourmet food magazines as well as local magazines are also an option. Newspapers often have food and restaurant reviews sections. You can find job openings online and magazine submission information in The Writer's Market as well as online writer's outlets.

3. Monetize your food blog. There are several options to pursue to make your blog profitable. Adding Google Adsense or other advertisements, writing paid product reviews and employing affiliate marketing are just a few. Do not bombard your blog with links and advertisements, as this may turn off readers. The more readers you have for your blog, the more money you stand to make.

4. Create a resume, showcasing your skills as a writer and any culinary degrees, awards or classes you have completed. Prepare a writing sample specific to the job for which you are applying. For example, a writing example that critiques a restaurant may be better suited when applying for a newspaper. Creating a recipe for an exotic meal may work best for a gourmet food magazine.

5. Apply to a variety of food columnist jobs. Continue to attend cooking classes and conventions, networking as much as possible. Be prepared to work for free for a while to build your reputation and gain experience.

How to Make Google Your Homepage Tab

1. Click the Windows logo, type 'Internet Explorer' into the search and click the link.

2. Type in the Google Web address into the address field.

3. Click the drop-down menu next to the 'Home' icon and click 'Add or Change Home Page.'

4. Click 'Use this webpage as your only home page' if you want to have just one tabbed home page or 'Add this webpage to your home page tabs' if you want multiple tabs to open at start.

5. Click 'Yes.'

CPC Vs. CPI

Cost

CPI costs you a set rate every time your ad appears on someone's computer screen; the website's server counts each time your ad loads onto a user's screen as one impression. Cost per mille, or CPM, is a type of CPI that charges you for every thousand impressions. The cost of CPM or CPI varies depending on the website and other factors such as the size and position of the ad.In CPC advertising, also called pay per click, or PPC, you pay a fee each time a Web user clicks on your ad. According to Dunay, search engines use a bid-based pricing system for CPC ads, while content websites or comparison-shopping websites usually charge a set CPC rate. You can negotiate the price of your CPC ad with the website owner. As of December 2011, some sites, such as Facebook.com, use a bid-based pricing system for both CPI and CPC advertising.

Uses

CPI is best for common banner ads, Dunay says, and provides maximum visibility for your product or brand, or the announcement of an upcoming product. Email ads and text links also often use CPI.CPC advertising draws as many users as possible to your website, which is why search engines such as Google sell CPC ads. You assign keywords to your ad and, when a Web user searches for one of the keywords, your ad will appear in a list of sponsored websites. The highest bidders' ads for a particular search term appear at the top of the list.

Audience

CPC ads are much more target-specific than CPI ads, because they appear on search engine results or content pages related to your product or service and reach an audience with a general interest in it. The payoff can be immediate if the user makes a purchase, or more long-term if visitors bookmark your page for future use. Websites such as Facebook.com offer geo-targeted CPC and CPI ads, which helps advertise a local business rather than a Web-based outlet or national chain.

Considerations

CPC is vulnerable to scams using malicious code to falsify clicks, so it's prudent to first investigate what steps a website has taken to protect against scamming. Google, for example, has an automated system that guards against CPC scams, and Facebook is naturally resistant to this problem, as each user can only 'like' a product page once.In terms of cost, CPI is much more predictable than CPC because predictions of how many people will see your ad are based on the website's typical traffic, rather than how many people might click on your ad.