How to Advertise in Your City Over the Internet

Google Adsense Advertising

1. Sign up for a Google Adsense account through the main advertiser site. Create the account in the name of your business, but be sure to indicate an authorized person to handle your online advertising campaign.

2. Set a budget for your Google advertising campaign. While it makes sense to begin with a small amount, your budget should be large enough to draw a meaningful number of new customers to your business. Allocate your budget between different keywords or text ads.

3. Choose a local targeting range for your campaign. Larger areas, such as entire states, will display your ad to a wider audience while smaller areas, such as individual ZIP codes, will restrict your campaign to nearby potential customers.

4. Visit the Google Adsense manager often to view ad click-through rates and costs. The Adsense manager allows you to make multiple daily adjustments to all aspects of your campaign and helps you improve the efficiency of your marketing budget.

Facebook Ad Manager

5. Sign up for an account through the Facebook Ad Manager. This platform is the second dominant advertising platform for small businesses. The Facebook Ad Manager allows you to create targeted, local display and text advertising that will appear on the right side of the page of Facebook users.

6. Choose images and text for your ads. The Facebook Ad Manager allows your business to create multiple variations of a specific ad. You can test the effectiveness of each variation of campaign and sequentially improve each round of advertising. Make incremental changes to your campaigns by adjusting only an image or text line for each variation.

7. Select targets for your ad campaign based on the demographic profile of Facebook users, including their location and their interests. For example, if your business sells pet food, you should select pet owners in your area or local fans of pet pages as targets. You may also consider selecting Facebook fans of your competitors as potential customers.

How to Create a Google Adsense Website

1. Build your site's content by adhering to the Google AdSense policies. No pornography, violent content or illegal items can be placed on your site. You are also not allowed to encourage users to click on the links by placing misleading images or messages on your website.

2. Fill out an application to have your website considered for the AdSense program. You will need to provide your URL and your account information. You must also agree to the program's policies not to place ads on pornographic sites or to use click-encouragement techniques.

3. Sign into your AdSense account once you have been approved by Google. Select 'Get Ads' from the main menu to begin setting up your Google AdSense website. Choose 'Ad Unit.'

4. Adjust your Google AdSense ad's appearance. You can change the color and format of the ads to suit the theme and look of your website. After this step, you will need to give your ad a name to manage it from your AdSense account.

5. Receive the HTML code for your ad. Copy the code and place it on your site to start making money from the ad. You will want to put the ad in a visible spot that will likely garner the most views. Google will match up your site to one of its vendors.

How to Register a Web Address With Google

Submission to Google Search Engine

1. Click on the Search Engine Submission page (see resources) to submit the URL to Google's Search Engine.

2. Insert the site's full URL, including the http:// prefix. In the 'Comments' field, insert comments or keywords that describe the content of the website.

3. Type in the security code and click 'Add URL'.

Register for Google Analytics

4. Open a Google Account (see resources) and register for a Google analytics account (see resources).

5. Fill in the website URL's, account name and time zone fields of the website. Click 'Continue'.

6. Submit the website owner's last name, first name and country. Click 'Continue'.Sign the user agreement and click 'Continue'.Obtain the tracking for Google Analytics. Copy it and paste it into the website's code page. Google Analytics will 'read' the code and can then provide data on the website's visitors.

7. Click 'Save and Finish'.

8. Go to the Google Analytics page (see resources) at periodic intervals to view the statistics on website visitors.

How to Make Money With Revenue Sharing Websites

1. Websites that allow you to make money through a revenue sharing program are one of the best ways to earn online. These types of sites are generally based on participation, whether by you directly or by visitors to your site.

2. When paid for your direct participation, such as here at eHow, and other writing sites, the key is in the numbers. You must be an active member or writer to earn a substantial income. A few articles here and there will usually not be sufficient in creating a decent income. You must try to contribute at least one or more articles per day to see good results.

3. The same is true for online communities that offer revenue sharing. It is very important to be an active member and contribute to the community. This means posting new discussions and responding to other's discussions. The more active you are, the more you will earn.

4. In the case of earning from others participation, such as with Google AdSense, the key here is to get as many visitors to your site or blog as possible. This increases the odds of getting clicks on your AdSense ads. To improve your earnings here, you will need to focus on increasing the number of visitors to your site, which can easily be done with many free advertising and marketing options (see free advertising link below, under the resources heading).

5. As you can see, earning with revenue sharing is determined by your level of participation. Even when you rely on others, as with AdSense, you will need to continuously work on getting traffic. By focusing on just a few programs, you can maintain a high level of contribution and earn significantly more than spreading yourself thin and making only a few cents with multiple programs.

How to Improve Your AdSense Performance With Google Analytics

1. Log into your Google account on the Google homepage. Click on your email address on the top right side of the screen to bring up a drop-down menu, and click 'Account Settings.' On the bottom of the screen, you will see a tab that says 'Try Something New' with a list of Google products listed. You can scroll through the available products until you see 'Analytics.' Click 'Analytics' and wait until you are taken to the program's home screen.

2. Sign up for Google Analytics. Once you have a Google Analytics account, you can generate a piece of custom code. Copy the code and paste it into each page on your website you want tracked.

3. Log into your Google Analytics account on a daily basis to see the results that are tracked on your website. When you get into Google Analytics, you will be able to see the number of daily visitors, where they came from, where their geographic region is and other information about each one.

4. Tailor the content on your site to accommodate the visitors coming to it. For example, if the visitors are coming from a particular geographic region in the world, you can create some content that would satisfy them. You can also see which sites are referring the visitors. You can then imagine what visitors from those types of sites would appreciate on your site. You can make some small changes to the content to accommodate these people. You can even see what types of browsers they are using to visit your site. This will help you ensure the content on your site is usable with these Internet browsers.

How to Increase Website Advertising Revenue

1. Experiment with ad placement and size. Standard advice is to have a large ad placed 'above the fold' where users are likely to see it. This may not work in your situation. Try putting ads in the middle or at the end of your text, moving them from the left side of the page to the right or using different sizes of ads. A simple change could make a big difference.

2. Blend ads with your editorial content. Eyetrack, which studies the way that people view Web pages, found that readers were more likely to look at an ad that blends with the page, rather than one that stands out.

3. Match the offers with your readers. The ads on your site should be for things that would interest the people who come to your site -- toys and diapers for a parenting site, for example, or golf equipment for a golfing site. If you're using a service that chooses ads for you based on you page text, tightly focus the text around the types of ads that you want people to see.

4. Explore alternatives to AdSense. The ease of AdSense has captured the interest of many new Web masters -- you simply paste the code into you site and Google does the rest. This doesn't mean that it's the most profitable, however. You may find better luck using ads that pay you a portion of the sale that you make. Find these companies through sites like Commission Junction, LinkShare or Amazon, which has its own associate program.

5. Increase your website traffic. The more traffic you have, the more likely people are to see your ads and click on them. Higher traffic can also allow you to demand higher prices for direct advertisements. Increase traffic through blogging, social media, improved search engine optimization or advertising on other sites.

6. Track all of your testing results. As you make these changes to your site, it's important to pay attention to which changes are most beneficial. Keep the methods that work and ditch the ones that don't.

How to Advertise Your Blog Site

1. Write compelling content. Keep your new blog exciting by including value-rich content. In the book 'Problogger--Secrets for Blogging Your Way to a Six-Figure Income,' Chris Garret writes: 'Half the battle of getting a blog off the ground is to have not just 'good' content but compelling content.'

2. Read other bloggers and comment. Spend time each day reading other blogs of similar content. When you read something you like, leave an encouraging comment. It is very important to actively take part in the blogging community and develop relationships with like-minded bloggers. This helps you establish credibility, and people will then be more interested in what you have to say.

3. Bookmark and link to your favorite bloggers on your own blog. When you show that you value what other bloggers have to say, they are more likely to link back to you. This increases your exposure, helps increase your credibility and is very helpful in the search engines.As the editors of The Huffington Post say: 'You want people to visit your blog, right? Other people want readers to come to their blogs as well. Providing links is the blogosphere equivalent of doing unto others as you would have them do unto you.'

4. Join blogging forums and blogging groups. Getting involved in what other people are doing and saying is vital if you want to be taken seriously as a credible blogger. By joining forums and groups, you show that you are interested in building relationships. Answer questions, offer support, and ask questions to show that you are real and helpful and not just interested in yourself. It also helps to establish yourself as an authority in your field by taking part in the conversation and helping others.

5. Write a press release. Press releases offer a great way to announce your new blog to the world. They offer several advantages. They give backlinks to your website, increase exposure from another credible website and increase link popularity in search engines.

6. Create a Facebook Account. Advertising your blog within your Facebook profile is another way to increase exposure. Facebook now has over 400 million active users, which makes for a huge marketing resource. Don't forget to make friends first.

7. Join the conversation through Twitter. Find like-minded people and topics by using hashtags (placing '#' before your search word or phrase); listen to the conversation. Follow people and then share content. Twitter each time you post new articles and encourage conversation.