Friday, February 22, 2013

How to Advertise Personal Training



1. Use online resources. Establish a website that provides information about your credentials, your overall bio, how you can be contacted and the services you provide. You may also try to provide useful information to generate traffic to your site, such as fitness and weight loss tips, articles on fitness and areas for visitors to comment or upload information. Enrolling in an internet advertisement program like Google adsense may also help your website generate revenue and visibility. Social networking sites might also prove useful. Set up a fan site for your personal training services. You might also establish a personal training blog that you update regularly with fitness news and personal reflections on your trade.

2. Become an expert. Offer to be a guest speaker about fitness and personal training. Don't underestimate the value of the venue for your speaking engagements. A high school gym class, a church or a local civic center may all prove useful for getting your name out there. Try to keep your talk funny and engaging -- be memorable. Demonstrate physical activities and ask for audience participation to help you in any demonstrations. You might also upload personal training videos and speeches to online video forums like YouTube.

3. Use traditional fliers. Traditional fliers and business cards are still useful sources of advertising. Get permission to post your services at your local health club center's bulletin boards. Use the areas near the elevator of local office buildings or apartment complexes. Try to create a flier that is catchy, is free of spelling errors and has colorful graphics. Use a gimmick in your flier to get people hooked. For example, advertise for a free fitness demonstration that you will provide in the community. Dress professionally (clean workout suit, not skin-tight spandex) and put on a great performance. Offer a discount if people sign up for your services immediately after the demonstration.

4. Join a professional organization. Many personal training certification programs also offer membership services. Their websites will often have a link that lets visitors look through a directory of certified members who are available for services. Professional organizations like the National Academy of Sports Medicine also provide great networking opportunities with others in the field. Use those networking events to find out what the competitive rates are for services and marketing techniques that work for your colleagues.

5. Encourage referrals. Encourage your satisfied clients to tell their friends about you. Offer a free training session for every referral that they make. Be a great trainer and help your client to obtain noticeable results. There's no doubt that if they've had dramatic weight loss their friends and family will want to know how they did it.

How to Get a Higher CPC With Adbrite



1. Visit the adBrite website and click on 'Log in' in the upper-right corner.

2. Click on 'Manage ad types' and deselect the checkbox next to 'Auto-approve ads.'

3. Click on 'Review ads' and click on the checkboxes of the high-CPC ads you want to approve. You can see the CPC for each ad in the third column of the table.

4. Click 'Save' to finish approving the ads.

Thursday, February 21, 2013

How to Promote a Cafe Press Shop



1. Target online buyers. Add a link to all your email signatures for curious clients. Mention your shop on your blog, others' blogs and on message boards relating to your interest or business. Put a link on your website with graphics of available products. Consider buying some Google Adsense advertising.

2. Fill up your own website. Of course, many of your customers frequent your web space. This is the ideal place to promote your Cafe Press shop. However, a single link won't cut it here. This is the place to play up your products. Show photos of the products in use and let satisfied customers provide a quote.

3. Target buyers in real life. Make sure your customers know where to find your products. Have products available in your home to show guests and other supporters of your business and/or art. Wear the t-shirts and use the coffee mugs yourself. Consider giving them as gifts to favorite relatives.

4. Target your professional networks. Take some sample products to your local networking meetings. Place the link on your business card. Have sample products on display in your office or place of business, with your link prominently displayed.

How to Add Links to a WordPress Blog



1. Sign in to your WordPress blog and go to your dashboard.

2. Select Presentation, and under it, select Sidebar Widgets.

3. Drag the Links widget to the sidebar. Click the Save Changes button.

4. Go back to the main dashboard menu and select Blogroll.

5. Select Add Links.

6. Add the name, URL and description of each link; click Add to add the link.

7. Repeat to add additional links.

How to Turn off the Network in Google AdWords



1. Open the Google AdWords homepage in your Internet browser (adwords.google.com). Type in your Google account email address and password, and then click the 'Sign In' button to log in to your AdWords account interface.

2. Click on the 'Campaigns' tab, and then click on the name of the campaign you want to edit.

3. Click on the 'Settings' tab for the selected campaign to show all the available options for the campaign.

4. Click the 'Edit' link next to 'Networks' in the 'Networks and Devices' area. Click on the check box next to 'Display Network' to clear the box and deselect the display network option.

5. Click on the 'Save' button to store the new setting. A yellow box will appear at the top of the screen to confirm the setting has been saved. There may be a short delay before the ads stop appearing on the display network.

Wednesday, February 20, 2013

How to Control My Own Ad Space on Blogspot



Manually

1. Determine how you want to sell your space. Going directly to advertisers gives you complete control over ad content, placement and duration. However, this involves setting your own prices and contacting potential advertisers directly. Third-party services that handle ad placement for you include Project Wonderful and adBrite. These services allow you to set up an publisher account that includes the kind of ad you have for sale; advertisers then bid on your ad space.

2. Set the size of your ad. If you're working directly with advertisers this is a much more flexible issue. If you're using an ad service check to see which ad sizes they support. Common Web banner sizes include the square (either 125 or 250 pixels square), the skyscraper (120x600 pixels) and the full banner (468x60 pixels).

3. Create your ad widget. Go to your Blogger dashboard and click the 'Design' link below your blog. Click the 'Add Gadget' link and select the 'HTML/Javascript' widget.

4. Enter a title if you want it above your ad space. You don't need one but having it there can allow you to indicate to visitors that this space is for an ad. In the content box add the HTML or Javascript for your ad. If you're selling ad space directly, this only really requires the ad provided to your by your advertiser and a link; an incredibly basic image ad with a link would look like this:If you're using a service for your ad space the code for including your ad will be provided to you by said service; simply paste it in this content box. Click 'Save' when you're done.

5. Move the ad where you want it on your blog. By default Blogger adds the widget to the top of your sidebar but you can also place it after posts or drag it further down on the sidebar. Click the 'Save' button on the layout page to save the changes to your blog.

Using AdSense

6. Go to your Blogger dashboard and click the 'Monetize' link below your blog. On the monetize page click the 'Sign Up for AdSense' button.

7. Choose where you want ads to appear on your blog. Your options are to set them on both your sidebar and under your posts, just on your sidebar, just under your posts or none. Click 'Next.'

8. Sign up for AdSense with a new account if prompted; if you already have an account you will be asked if you want to use your existing account. Once set up, Blogger will give you the option to go your blog to view your ads or go to your layout page to change the placement of the ads.

9. Click the 'Monetize' tab to view your AdSense earnings or to set up AdSense within your feed.

How to Build a Turnkey Home



1. Design a house that will attract a diverse customer base. Traditional exteriors with at least three bedrooms and two baths, a well-equipped kitchen and an open floor plan have the most appeal.

2.

Outfit the kitchen with high-end appliances. A refrigerator and stove are bare minimums. Include a built-in microwave, dishwasher, trash compactor and garbage disposal. Higher priced homes should have wine chillers and pot fillers.

3.

Finish bathrooms with toilets, vanities, whirlpool tubs and showers. High-priced homes might have bidets and walk-in showers. Use neutral paint colors or ceramic tile on the walls. Install double vanities in master bathrooms.

4.

Hang window treatments. Plantation shutters are popular. Window blinds should be high-quality, if they are used. Paint the walls of common areas and bedrooms neutral colors, but don't use white throughout the house. Change the colors from room to room to prevent the house from seeming sterile and lifeless.

5.

Carpet the bedrooms and hallways that connect bedrooms. Put marble or ceramic tile on bathroom floors. Use wood flooring in common areas such as living rooms and dens. Put tile or wood laminate flooring in the kitchen.

6.

Build storage shelving in the garage and install organization systems in closets.

7.

Landscape the property. Fence the backyard and plant trees and low-maintenance flowering bushes in the front yard. Build walkways and driveways that complement the house.