Wednesday, February 20, 2013

How to Control My Own Ad Space on Blogspot



Manually

1. Determine how you want to sell your space. Going directly to advertisers gives you complete control over ad content, placement and duration. However, this involves setting your own prices and contacting potential advertisers directly. Third-party services that handle ad placement for you include Project Wonderful and adBrite. These services allow you to set up an publisher account that includes the kind of ad you have for sale; advertisers then bid on your ad space.

2. Set the size of your ad. If you're working directly with advertisers this is a much more flexible issue. If you're using an ad service check to see which ad sizes they support. Common Web banner sizes include the square (either 125 or 250 pixels square), the skyscraper (120x600 pixels) and the full banner (468x60 pixels).

3. Create your ad widget. Go to your Blogger dashboard and click the 'Design' link below your blog. Click the 'Add Gadget' link and select the 'HTML/Javascript' widget.

4. Enter a title if you want it above your ad space. You don't need one but having it there can allow you to indicate to visitors that this space is for an ad. In the content box add the HTML or Javascript for your ad. If you're selling ad space directly, this only really requires the ad provided to your by your advertiser and a link; an incredibly basic image ad with a link would look like this:If you're using a service for your ad space the code for including your ad will be provided to you by said service; simply paste it in this content box. Click 'Save' when you're done.

5. Move the ad where you want it on your blog. By default Blogger adds the widget to the top of your sidebar but you can also place it after posts or drag it further down on the sidebar. Click the 'Save' button on the layout page to save the changes to your blog.

Using AdSense

6. Go to your Blogger dashboard and click the 'Monetize' link below your blog. On the monetize page click the 'Sign Up for AdSense' button.

7. Choose where you want ads to appear on your blog. Your options are to set them on both your sidebar and under your posts, just on your sidebar, just under your posts or none. Click 'Next.'

8. Sign up for AdSense with a new account if prompted; if you already have an account you will be asked if you want to use your existing account. Once set up, Blogger will give you the option to go your blog to view your ads or go to your layout page to change the placement of the ads.

9. Click the 'Monetize' tab to view your AdSense earnings or to set up AdSense within your feed.

How to Build a Turnkey Home



1. Design a house that will attract a diverse customer base. Traditional exteriors with at least three bedrooms and two baths, a well-equipped kitchen and an open floor plan have the most appeal.

2.

Outfit the kitchen with high-end appliances. A refrigerator and stove are bare minimums. Include a built-in microwave, dishwasher, trash compactor and garbage disposal. Higher priced homes should have wine chillers and pot fillers.

3.

Finish bathrooms with toilets, vanities, whirlpool tubs and showers. High-priced homes might have bidets and walk-in showers. Use neutral paint colors or ceramic tile on the walls. Install double vanities in master bathrooms.

4.

Hang window treatments. Plantation shutters are popular. Window blinds should be high-quality, if they are used. Paint the walls of common areas and bedrooms neutral colors, but don't use white throughout the house. Change the colors from room to room to prevent the house from seeming sterile and lifeless.

5.

Carpet the bedrooms and hallways that connect bedrooms. Put marble or ceramic tile on bathroom floors. Use wood flooring in common areas such as living rooms and dens. Put tile or wood laminate flooring in the kitchen.

6.

Build storage shelving in the garage and install organization systems in closets.

7.

Landscape the property. Fence the backyard and plant trees and low-maintenance flowering bushes in the front yard. Build walkways and driveways that complement the house.

How to Create a Free Website Get Paid



1. Choose a free website host. Often your Internet provider may offer this service, or you can find another free web hosting service (see Resources). Make sure your host offers enough storage space to create a fairly decent web page. A website with 100 mb of storage space isn't going to give you much room to work. Get familiar with the publishing tools your prospective website host offers. These are the tools you will use to design and create your website. You want tools that offer you flexibility in the layout and design of your website, as well as tools that make uploading the files for your website simple. Most free web hosts offer these tools as standard features.

2. Decide on the content of your website. The ability you have to attract advertisers to your website will be based on your ability to attract huge numbers of visitors to your website. Think of topics that will interest the widest possible audience. You're not making a website for your entertainment; you're making a website that will generate revenue. Self-help websites in areas such as 'how to gain financial freedom' or 'how to make money doing (insert subject)' are popular. Websites that offer just about anything free are also big crowd-pleasers. Pick a topic, or several topics, that will bring traffic to your website.

3. Sell advertising space. Once you have a proven track record of a large number of visitors to your website on a daily basis, use your website to advertise space on your website. Track the number of visitors to your website with a free tracker, something most free web hosts provide.

4. Advertise your website wherever you can to increase traffic. Include a link to your website in every email you send out. Visit search engine homepages and submit your website. Use strong keywords in the keyword form in your web design tools.

5. Use Google Adsense. You can sign up for an account free, and Google will place advertisements on your website that match your content. This strengthens the likelihood that visitors to your website will click on the ads, which in turn earns money for you and for Google.

6. Sell an original product on your website. If you're an artist, offer your sketches and paintings for sale. If you write, sell e-book versions of your books. Offer some free content to entice visitors into purchasing your products as well.

Tuesday, February 19, 2013

How to Make Money from Programming



1. Begin by checking out rentacoder.com - once you register on the site, you can bid on a variety of software design projects involving anything from building websites to C/C++ or Java applications from around the world. If you win the bid, you do the programming and the site takes care of payment collections. The money is deposited into your Paypal account when you complete the project. There are some other payment options available as well.

It's not always easy to win bids as there is quite a bit of competition, but if you work on your presentation and bid low until you improve your rating, you can make some decent money.

2. Take a look at some other freelance coding websites: scriptlance.com, getafreelancer.com, www.guru.com, elance.com - you may find something you can program there.

3. Check craigslist frequently, as there are often freelance programming jobs available in the gigs section under computers.

4.

Become an iPhone developer. Visit developer.apple.com to find out how to do that. It does cost $99 to join iPhone developer program, but they provide you with all the tools for developing, debugging, and distributing your apps at the app store. You can make apps for anything, even games, and you can put them up at the store for free or for a price that you determine. Whenever someone buys your apps, your account gets credited. Highest earning apps made millions.

Beware that you need a Mac to code for iPhone. If you join the developers program, however, you can get a discount on a Mac.

5.

Become and Xbox developer and sell your games on Xbox LIVE marketplace. Start by joining the XNA creators club for free - creators.xna.com/en-US/ - this will allow you to make games for Windows or Zune. You would need an Xbox console and a premium XNA memebership, which costs $99, to make and sell games for Xbox.

What Is a Remnant Ad in Google Ad Manager?



History

DoubleClick was a Google competitor in the online advertising arena. Google eventually purchased DoubleClick and its ad-serving technology in 2007. The company previously used Google Ad Manager to help website owners manage their advertising inventory. The service still exists, but Google rebranded it as DoubleClick For Publishers, or DFP, in 2010.

Remnant Ads

When you sign a contract with an advertiser to deliver a specific number of visitor impressions on your website, you can enter that specific amount for delivery when creating Ad Manager ads. After fulfilling those impressions, you may still get more website visitors. These are remnant impressions. You can create remnant ads in Ad Manager to fill these spots. There are two ways to do this. The first is to create a line item in the customer's order. Each line item is an ad that displays for customers who buy your remnant impressions, which are typically sold at a discount price to sell off your unsold inventory.The second type of remnant ad originates from Google AdSense, which is a publisher network that allows you to run Google ads purchased through the AdWords service. If you do not have any remnant ads set up, AdSense displays ads for your entire unsold inventory. If you are running separate remnant ads, you can also set up your AdSense ads to compete against your other remnant ads. If AdSense can deliver a more profitable click, it will do that. If not, it will display the other remnant ads.

Creating Line Items

In your DFP account, click on 'Orders' from the main page. You then opt to create a new order or choose an existing one. Click on 'New Line Item.' Fill in the details for any remnant ads you want to run. For ads eligible to compete against AdSense, select a network, price priority, standard or bulk ad type. Sponsorship line items are priority ads that display before remnant ads. House line items are for your own ads. Neither sponsorship nor house ads compete against AdSense. Save the line item. You do not have to upload AdSense settings. All account holders must join AdSense before getting an account and include their AdSense publisher ID on the application. As such, the system is already prepared to serve the ads corresponding to your AdSense publisher account.

AdSense Settings

To enable AdSense to display as a remnant ad, click 'Inventory' from the main page and select 'Network Settings.' On the next page, you will see a box to select 'Maximize revenue of unsold and remnant inventory with AdSense.' Put the check mark in the box and save the settings to enable AdSense. When you create individual ad units, you can click 'Override' and uncheck the box to disable AdSense from competing against your other remnant ads.

Monday, February 18, 2013

How to Advertise on Google AdSense



1. Sign up for an AdWords account (see Resources). If you already use Google services such as Gmail or AdSense, you can sign up using that information and keep your Google accounts linked.

2. Enter basic information such as your time zone and the currency type you would like to use for billing.

3. Build a budget for your campaign. You can customize how much you will pay per ad click, and you can customize a daily maximum for your ads.

4. Create your ad. You can either make a text ad (with a headline, description and link) or upload an image-based banner ad.

5. Enter payment information. You can pay for your ad campaign with a credit card, bank account or Google gift card. You can also set a cap for how much you want to be charged to your account at a time.

How Does Internet Advertising Work?



The Webmaster Sets Aside Space for Ads

To generate revenue from advertisements, webmasters first need an established website with a considerable amount of traffic. As the website grows and traffic begins flowing onto the site, the webmaster may evaluate the need for advertising and set aside some space for ads in a slot on the page that tastefully complements the main content. As long as the content remains relevant and interesting, users will continue to access the site and potentially produce advertisement revenue.

The Webmaster Uses an Ad Broker

Web ads are prevalent on the Internet and may have been constructed without any personal contact between the advertiser and webmaster. A number of advertising brokers match advertisers with webmasters, offering a quick and painless registration process and easy integration of the ads onto the webmaster's site. Brokers like Google Adsense and Kontera allow webmasters to place a portion of code on their site; when the page is visited, the code displays advertisements relevant to the text shown on the page. The code embedded on the web page automatically reports vital statistics--such as how many times the ads have been viewed and how many visitors have clicked on the ads--back to the ad broker who, in turn, compensates the webmaster for the advertisement space.

The Webmaster Seeks out 'Sponsors'

Sponsorships are another form of web ads. In a sponsorship arrangement, the webmaster seeks out other websites, generally in businesses that complement his own, that offer 'affiliate programs.' The webmaster signs up for the affiliate program and selects display or text ads to code into his web page. When a visitor to the site sees or clicks on the ad, special codes in the web link alert the affiliate program to the action and update the webmaster's account. Webmasters may be paid a small fee for every 1,000 times the ad is displayed (cost per 1,000, or CPM advertising) or may receive a stipend for each time the ad is clicked (pay per click, or PPC advertising). Ad-bearing websites may focus on an infinite number of topics, but webmasters should use caution to ensure the selected advertising program nicely complements the topic of his site.

The Webmaster Might Sell Ads

Some webmasters prefer a more traditional approach to web sales. These webmasters approach local businesses, retailers, restaurants and other establishments with advertising opportunities. Depending on the website's focus and popularity, ad prices might range from $25 per month to $99 per month or higher. The webmaster places an ad (developed either by the customer, by the webmaster or by a professional advertising firm) on the site and charges the advertiser a flat fee, regardless of how many times the ad is seen or clicked. This approach seems to be most prevalent in small, community-oriented websites, though those sites also enjoy some income from ad broker or sponsorship accounts.