Monday, February 18, 2013
How to Advertise on Google AdSense
1. Sign up for an AdWords account (see Resources). If you already use Google services such as Gmail or AdSense, you can sign up using that information and keep your Google accounts linked.
2. Enter basic information such as your time zone and the currency type you would like to use for billing.
3. Build a budget for your campaign. You can customize how much you will pay per ad click, and you can customize a daily maximum for your ads.
4. Create your ad. You can either make a text ad (with a headline, description and link) or upload an image-based banner ad.
5. Enter payment information. You can pay for your ad campaign with a credit card, bank account or Google gift card. You can also set a cap for how much you want to be charged to your account at a time.
How Does Internet Advertising Work?
The Webmaster Sets Aside Space for Ads
To generate revenue from advertisements, webmasters first need an established website with a considerable amount of traffic. As the website grows and traffic begins flowing onto the site, the webmaster may evaluate the need for advertising and set aside some space for ads in a slot on the page that tastefully complements the main content. As long as the content remains relevant and interesting, users will continue to access the site and potentially produce advertisement revenue.
The Webmaster Uses an Ad Broker
Web ads are prevalent on the Internet and may have been constructed without any personal contact between the advertiser and webmaster. A number of advertising brokers match advertisers with webmasters, offering a quick and painless registration process and easy integration of the ads onto the webmaster's site. Brokers like Google Adsense and Kontera allow webmasters to place a portion of code on their site; when the page is visited, the code displays advertisements relevant to the text shown on the page. The code embedded on the web page automatically reports vital statistics--such as how many times the ads have been viewed and how many visitors have clicked on the ads--back to the ad broker who, in turn, compensates the webmaster for the advertisement space.
The Webmaster Seeks out 'Sponsors'
Sponsorships are another form of web ads. In a sponsorship arrangement, the webmaster seeks out other websites, generally in businesses that complement his own, that offer 'affiliate programs.' The webmaster signs up for the affiliate program and selects display or text ads to code into his web page. When a visitor to the site sees or clicks on the ad, special codes in the web link alert the affiliate program to the action and update the webmaster's account. Webmasters may be paid a small fee for every 1,000 times the ad is displayed (cost per 1,000, or CPM advertising) or may receive a stipend for each time the ad is clicked (pay per click, or PPC advertising). Ad-bearing websites may focus on an infinite number of topics, but webmasters should use caution to ensure the selected advertising program nicely complements the topic of his site.
The Webmaster Might Sell Ads
Some webmasters prefer a more traditional approach to web sales. These webmasters approach local businesses, retailers, restaurants and other establishments with advertising opportunities. Depending on the website's focus and popularity, ad prices might range from $25 per month to $99 per month or higher. The webmaster places an ad (developed either by the customer, by the webmaster or by a professional advertising firm) on the site and charges the advertiser a flat fee, regardless of how many times the ad is seen or clicked. This approach seems to be most prevalent in small, community-oriented websites, though those sites also enjoy some income from ad broker or sponsorship accounts.
How to Start Using AdSense with Blogger
1. Log in to Blogger.
2. On your 'Dashboard,' you'll see a box titled 'Make Money.'
3. Under that you'll see 'Use AdSense to earn money with your blog.'
4. Next to that you'll see a link 'New Easy Signup.' Click this link.
5. On the new page, you'll see 'Select Ad Format' and a drop down list.
6. Select the type of ad you want on your blog. Clicking on the 'Next Format' button will show how the ads will appear on your blog.
7. Next you can select the text colors in the ad boxes.
8. Once you've finished, click the 'Save' button.
9. You're done! AdSense ads will now appear on your blog.
Sunday, February 17, 2013
How to Use Google Alerts to Be Notified When a New Job Is Posted
1. Go to Google's homepage (See Resources). Go to the 'More' option at top and click 'Even More.' On the next page, select 'Alerts.'
2. Type the name of the job you're searching for in the box labeled 'Search terms.'
3. Choose the type of content that you would like to be included in your search results. This can be news, blogs, real time, video, discussions or everything.
4. Decide how often you would like to receive alerts. You can choose from daily, weekly or as-it-happens alerts.
5. Choose the volume of alerts that you would like to receive. Your choices include receiving all of the results or only the best ones.
6. Type your email address into the box labeled 'Your email.'
How to Put Amazon Ads On Your Blog
Obtaining Amazon Affiliate Code
1. Log in to your Amazon Affiliates account (See Resources). If you do not have an account, you can set one up for free.
2. Click on the 'Product links' on the left side of the page.
3. Click the 'Get link' button adjacent to the product you would like to advertise. If you do not see a product that you want on this first screen, search for one by typing an item name into the 'Search' box.
4. Customize the HTML code. Step through the Ad design wizard to configure an Amazon ad for your site. On this screen you can customize the link, text and background colors, among other options. A preview of the Amazon ad displays next to the options selector.
5. Click the 'Highlight HTML' button located beneath the HTML code readout to select all the generated code for your ad. Copy this code to your computer's clipboard or to a plain text file.
Adding Amazon Code to Your Blog
6. Create or edit the post in which you would like to place the ad.
7. Place the cursor where you want to insert the Amazon ad in your blog post.
8. Change the editing mode on your blog software to 'Source' or 'HTML' mode. In WordPress blogs, for example, this is done by clicking the 'HTML' tab located at the top of the blogging interface.
9. Paste the Amazon ad code into your blog post. Exactly where you put the code will depend on the individual post. Preview the position of the ad in your post by switching out of 'HTML' or 'Source' mode.
10. Save your blog post.
11. Refresh the page containing your blog post and you should now be able to see the Amazon ad.
Friday, February 15, 2013
How to Monetize a Blog With Advertising
1. Consider text ads. This type of advertising does not contain pictures or graphics. There is simply text and a link to the product or service. Using this type of advertising on your blog is very simple and involves only copying and pasting code into the templates of your blog. If your blog discusses many different types of products or services, text ads may be perfect for you.
2. Look into banner advertising. This type of advertising uses both text and graphics. You can get this for your blog through an advertising or affiliate system or you can get it directly from the seller of the product or service. Banners have been around for a long time and web users are familiar with them.
3. Investigate the possibility of using product-based advertising. This type of advertising attempts to promote products from online stores and auctions. These ads will advertise products based on the content of the blog and the target audience. Images and pricing for specific products will be displayed. If you have a blog that discusses specific products on a daily basis, product-based advertising may be for you.
4. Use RSS adds. More and more people are reading their favorite blogs through RSS feeds. The result is that companies and providers have been attempting to place advertisements in these feeds.
5. Think about sponsorship. This typically would involve you showing a banner for a specific company for a certain amount of time for an agreed upon amount of money. This can be potentially lucrative because you are eliminating the middle man (the ad companies). However, it then becomes your responsibility to approach companies, sell decision-makers on your blog, place and maintain the ads, and negotiate price.
How to Uninstall Urchin
1. Click on the 'Start' button and type 'Control Panel' in the 'Search programs and files' box. Press 'Enter.'
2. Click 'Uninstall a Program' under the 'Programs' section of 'Control Panel.'
3. Select 'Urchin' in the populated list and click 'Uninstall/Change.'
4. Click 'Remove' when the 'Uninstall/Change' dialog box opens. Click 'Next.'
5. Follow the next few Windows prompts to confirm that you want to uninstall Urchin.
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