How to Use Google Adsense for your Site

1. Go to https://www.google.com/adsense/ and register an account. After Google does some verification, you will receive a small bit of javascript coding to place on your website. The whole setup process is very easy to do.

2. Place the coding on your design pages of the website, and ads will begin to appear when people visit your website. The Ads will be related to the visitors location, the content of your site, or other factors.

3. You will begin to earn money based on a per-click or per-impression basis depending on the ad. Google has not released the formula they use to determine how much you will make based on the visitor clicking an advertisement. Therefore, it is unknown what you will earn for the ads. This has been a point of contention with Google Adsense.

4. Also, please note that Google will only pay you once you earn $100. For most smaller websites, this will take a very long time. However, if you choose to close your Adsense account, Google will pay out to the account holder if they have more than $10.

5. To help maximize profits, some website owners have discovered ways to trick Adsense. Please visit the Wikipedia page for ideas on this: http://en.wikipedia.org/wiki/AdSense

How to Calculate Net Effective CPM

1. Write down how many hits or page impressions your website has over a given period of time. AdSense defines a page impression as the number of times a user visits a page that contains at least one advertisement. Pages with multiple ads only count as one page impression.

2. Divide the amount your web page earned in that time by the number of impressions. If your earnings for one month were $10 and you had 150 page impressions then your equation is 10 divided by 150, which equals .06667.

3. Multiply your answer by 1000. In our example, .6667 multiplied by 1000 equals an effective CPM of 66.67, or estimated earnings of $66.67 for that time frame.

Google Marketing Strategy

Split Testing

The most basic way of determining which listings are more effective is by split testing. This is when you make two similar listings and pay close attention to their performance, abandoning the less-effective one in preference of the more-effective one. For instance, 'Wisconsin real estate deals' vs. 'Deals for Wisconsin real estate' may appear to be almost identical, but one listing may prove more effective than the other.

Focusing on the Target Market

Instead of picking whatever keywords will bring you the most website traffic, try to pick keywords that appeal specifically to the types of people who will be interested in buying your product or service. For example, if you sell clothing especially for skateboarders, it may seem intuitive to pick key words such as 'fashion' or 'apparel,' but this target market might not be prone to use such words, and spending money on such advertising could just result in large numbers of people visiting your website and not buying anything.

Incrementally Increasing the Budget

Do not approach pay-per-click advertising with the attitude that you will only spend so much on it per month and no more. As you are successful with your advertising campaign, gradually increase your advertising budget and watch the numbers. If the increased budget brings increased returns, keep adding to your budget. Continue to do this until the marginal benefit declines.

Target Competitors' Customers

If a potential buyer enters your competitor's name as a keyword, the first listing on the search results will probably be your competitor's website. However, when he looks down the list of advertisements in the margin, you can have your website there. This is one of the best ways of getting clicks from highly likely buyers because, since they are looking specifically for your competitor, you already know that they are in the market for your type of product. Advertisers sometimes shy away from mentioning competitors in their advertisements because they are afraid that it could be free advertising for their competitors. However, in this case, the customer has already shown himself to be partial to your competitor, so using your competitor's name in this way does not risk anything.

How to make money with Google Ad Sense

1.

For example: I have a website that I sell dog t-

shirts from: www.cafePress.com/fashionpug

If I want to make extra income from ads on my web-

site, I sign up for Google AdSense. Google Adsense

then gives me an HTML code that I enter on my

dog t-shirt website. Now, ads begin to appear on my

website that are related to my site's content.

The example below shows some Google AdSense

ads on my dog t-shirt website:

2. Ads Relate to Content.

As you can see, all of the ads are

related to dogs, and may be help-

ful and interesting to people who

are visiting a dog t-shirt website. If

someone is interested in dog jew-

elry, they might click the ad that

says 'Dog Gifts & Collectibles.'

When they click that ad, I will earn

a profit. I earn a profit every time

an ad is clicked.

3. When They Click,

You Earn.

It's that easy to earn money with

Google AdSense, and you don't

have to worry about selling a

product or inventory, etc. Once

you set up your Ad Sense account,

Google takes care of the rest. It's

basically a 'hands off' money-making system. It is

a great way to earn extra passive income on your

website or blog.

4. How Much Profit Can I Make?

Let's say I earn an average of $.12 per click from my

ads on my dog t-shirt website. If 1,000 people visit

my website a day, and out of those 1,000 people,

10 click on a Google Ad sense ad, then I will make

$1.20 a day. So it is basically a numbers game. The

more traffic you have, the more earnings you can

receive.

5. How do I sign up for Google AdSense?

• Go to: Google Adsense

(You will need a blog or some other type of web-

site to sign up for Google AdSense.) If you don't

have a website or blog, there are many free blog

sites available. I personally use Blogger.com. There

are also services where you can make free websites

such as: Webs.com

6. Create your Ads

• After signing up on Google AdSense, log into your

account at:

https://www.google.com/adsense/login/en_US/?gsessionid=vlloC1bSfNC5zY90GcosBg

7. • Click 'AdSense Setup' on the toolbar.

• To place ads on your blog or content website,

click 'AdSense for Content'

• Click 'Ad unit' (the default) for now, and click

'Continue.'

• Choose the size of ads you would like displayed

on your page and the colors.

• Check out this video for great tips on choosing

ad sizes, colors, and ways to optimize your Google

AdSense ads:http://www.youtube.com/watch?v=WpPX4A78jqg

8. Adjust your Ads

• Next, you can add a channel if you like to help you

group certain adds together and help track them

better.

• Name your ad with a title that is easy to recognize

and includes the name of your website, size of the

ad, location of where you will put the ad on your

webpage (ex: DogHomepage 728x90 top center).

• Click 'Submit and Get Code.'

9. Add the Code to Your Website or Blog

• Go to your website and enter the area where you

can edit the HTML on your website.

• Paste your Google AdSense code into the html at

your desired location on the website layout.

• After adding the new HTML code, your Google Ad-

Sense ads should begin appearing on your website.

The ads should be related to the content of your

website. If they are not related to your content,

you may need to edit your website's content to

add more keywords that highlight the main topic of

your website.

10. Sit back and Start Earning

• When someone visits your website and clicks

on one of your Google AdSense ads, you will earn

money in your Google Adsense account.

Warning: DO NOT click on your own Adsense

ads or put content on your website that says things

like 'Click my Adsense ads.' If you do so, Google

Adsense will suspend or cancel your account.

• You can check your Google Adsense account

whenever you like to see how much money you are

earning and to find out which ads are working best

for you. You can then adjust your ads accordingly for

the best results.

How to Use AdSense to Make Money With Blogger

1. Go to blogger.com.

2. Log in.

3. Click on CUSTOMIZE.

4. Click on POSTING under DASHBOARD.

5. Click on the ADSENSE tab under the TEMPLATE tab.

6. Enter in all your information. Blogger wil then register your account.

7. Go to your adsense account. Copy your HTML codes. Go back to Blogger and enter the HTML codes into the appropriate spaces and click SAVE.

8. When viewers visit your blog and click on your AdSense ads, you will get paid.

How to Customize Google Adsense

1. Apply to the Google Adsense program by filling out the application form. Afterward, you'll receive an email to verify that your provided email address is accurate. Click on the link in the email to submit the application. You then have to wait for Google to accept your application.

2. Log in to your Google Adsense account.

3. Click on the 'Adsense Setup' tab, and then click on 'Adsense for Content.' Choose the type of ad (the default is a basic ad unit with text and image ads) and click 'Continue.' You'll arrive at the main Adsense customization page.

4. Choose the height and width of your Adsense ad block under the 'Format' drop-down menu. There are options for horizontal, vertical and square ads of many sizes.

5. Choose the color scheme for your ads in the 'Colors' section. Google offers a few pre-made color schemes in the 'Palettes' drop-down menu, although many people like to create their own color scheme to blend the ads in with their own site.

You can choose colors for the border, title, background, text and links of your ads, and whatever you choose is automatically updated on the sample Adsense unit on the left so that you know immediately what a certain color will look like in action.

6. Choose the font for your ads in the 'Fonts' section. Unlike the 'Colors' section, you don't have many choices here: Arial, Times or Verdana. Adsense defaults to Verdana.

7. Choose the corner styles for your ad units in the 'Corner Styles' section. You can choose square corners, slightly rounded corners or very rounded corners.

8. Click 'Continue.' Now that you have your ad unit built, you can create a 'channel' for it (which is Google's way of allowing you to organize your ads in your account so you know which is which). Keep pressing 'Continue' until you reach a button that says 'Submit and Get Code.' Once you press it, Google will provide you with a block of code that you can place on your website to allow the ad unit to appear.

How to Increase Website Traffic With Free Classifieds

Craigslist

1. Browse to the Craigslist.org website (link in Resources) and locate the city in which you want to post your classified ad.

2. Click “Post to Classified” on the left side of the page and choose the type of posting you want to make. Click “Continue” after you've made your selection.

3. Select a category that best describes the site you want to promote and then click “Continue.”

4. Choose an area local to you without divulging your personal location. Use a nearby city or landmark. Click “Continue.”

5. Write a headline, body text and include your website URL for people to visit. Be creative and write about your product using active language. You may only have your readers' attention for a few seconds, so highlight the most important aspects quickly, and then provide more details about your product as the ad goes on. Click “Continue” when you've finished writing your ad.

6. Review your ad and correct any grammar errors and typos. When finished, post your ad. You will be advised to check your email for further posting instructions.

7. Review the email from Craigslist when it arrives and look for an embedded link. Click on the link within the email to publish your post. You can also modify your post using this link.

ClassifiedAds.com

8. Browse to ClassifiedAds.com and click “Post an ad (free)” in the top right corner of the page.

9. Select a category for your post and a sub-category. For instance, choose 'Items for Sale' and select the specific kind of item you are selling.

10. Write a headline and body text describing your product; put the most eye-catching information at the top. Then, fill in your name, email address (you can keep this private), phone number, local area, ZIP code and an expiration date for your ad. Enter the captcha, accept the terms of use, and then click the orange “Finished” button at the bottom of the page and your ad will be live.

BackPage

11. Visit BackPage and click “Post an Ad” at the top right of the page. Click “Post local ads” on the next page to start the process.

12. Choose the region applicable to your ad. Choose the section for your ad, and then select a relevant category by clicking on it.

13. Click the city you want to target with your ad, and then enter your headline and ad copy. Type and confirm your email address below, then upload any images you wish to include. BackPage also gives you the ability to automatically repost your info for a small fee. Once you have selected any additional upgrades, review the terms of use and click 'Continue' to review your ad.

14. Review and edit your ad as required. Fill out the captcha form and click the blue “Place Ad Now” button. A link to your ad will be emailed to you. Click on the link in the email message to finalize your posting.