Tuesday, February 5, 2013

How to Determine Key Performance Indicators



1. Analyze the type of website you are running, such as purely informational, a How To site or a blog, or an eCommerce website, in which you are selling products or services online and the customer can checkout through the site. Or perhaps you are running a lead generation site, where maybe you are selling a product or service, but don’t have a venue for online sales transactions.

2. Determine the goals of your website. If you are operating a lead generation website, your goal is for the customer to create an account, request more information, call a phone number or sign up for an email list. The action that you hope to be taken on your site will help you determine your key performance indicators.

3. Analyze the following key performance indicator and how it applies to your site: Visitors per conversion, lead or purchase. This is the first KPI that will measure site effectiveness. Based on the type of site you run and the goals of your site, you can decide how this KPI applies to you. If you are running an eCommerce site, calculate how many people are coming to your site versus how many people are making a purchase. For a lead generation site, measure how many visitors are actually requesting more information, and finally, if you are running an information site, analyze the number of visitors your site receives, versus the number of visitors who are creating a member account.

4. Determine how you will measure the costs of your site. No matter what type of website you are running, the cost per lead or sale is an important key performance indicator of any site. If you are getting five leads a week, but it is costing you $10,000 a week, you need to reanalyze your marketing and advertising methods.

5. Decide where you want your visitors to spend the most time, and then use web analytics to track how long the visitors are actually staying in those areas. If you want a visitor to explore further than your homepage, and you are losing him at the member registration, there may be a problem with the registration form, a question that makes the visitor uncomfortable or perhaps the visitor needs more information before he registers.

6. Figure out how important new visitors are to your business. If you want to constantly be gaining traffic, as most sites do, use new visitors as a key performance indicator to measure the effectiveness of your advertising programs.

How to Make Your Website Come Up First in Google



1. - TOPICS -Write your articles for your site on popular searches. The best and easiest way to bring traffic to you site is to write about what others are interested in. You can check how often something is searched by going to a site like - http://freekeywords.wordtracker.com/

There you can see in detail how many times the thing you are considering writing bout has been looked up.

2. - KEYWORDS -Just as important the article itself is you must choose the right keywords. You can check out the words by using the above link as well (word tracker). If your article is about making money (always popular) then write in keywords that have to do with that article. Keywords are a very important art of trafficking your website.Think about your target audience and what words in your article may be appealing to them. Your main objective should be to have valuable information and allow the viewer to have a positive experience reading your article. Your website should be stuffed with great keywords that relate to your site an gain attention.Check out the other article at the end of this page linked Find Good Keywords, for more information on choosing them.

3. - UPDATES -Regularly updating your website plays an important part of your Google search. Google gives websites with regular updates very high regards, in other words that's what Google prefers. Just as the readers want to stay up to date on the information they are searching, Google wants to provide it to them.

4. - TEXT -You want to make sure you have at least 500 words of visible text available for people to clearly see. Also that your text is appropriate for your keywords, do not misuse your keywords. Clearly your own words and no one else's. Not anything copied, it should be 100% your original work.As well as text you may want to include graphics, pictures to your site. People tend to view quickly and if it does not immediately appeal to the eye they may leave the site before it is even done loading.

5. -TITLES -Titling your website is also a key way to drive traffic to your site and increase your chances of coming out on top of a Google search. Your title is what appears in the window browser. The best thing to do is stick with what your site is about and make it fit in with your website. Often whatever your title is also should also be keywords for your site. This is how your website will link itself to the information across your page. Think of something catchy and original to gain attention and popularity.

6. - PATIENCE -You should see results within a few weeks of creating your website or updating it. Google needs time to 'read' the pages and update. If you are writing information, genuine information in a natural and informative way, then you should see results quickly.

7. - MARKETING -No matter what your budget is you can find a good reasonable way to market your website and increase traffic. You can see this site - http://www.google.com/adwords to market your website.

8. In the end Google wants to give its readers the best most informative, and good looking results for their search. So as long as you are doing your job well and following the guidelines you should see the results!

How to Pick the Best Blog Software



1. Determine your budget for blogging software. There are many free and low-cost software solutions available (see the link below for some suggestions).

2. Make a list of features that the software must contain. At a minimum, the blog should contain RSS feed, comment, permalinks and archiving capabilities. Be sure to include any other features relevant to your needs.

3. Make a list of any plug-ins you may require.

4. Choose a list of three to five software options. Compare features and plug-in capabilities. Make sure you have a couple of options with all your needed features.

5. Compare your finalists for ease of use and navigation. Ease of use is crucial in your decision.

6. Set up your new blogging software and blog away.

Monday, February 4, 2013

How to Sell Ads on Google



1. Create a website that has high-quality content. The content cannot be pornographic, promote violence, hatred or illegal activity.

2. Sign up for a Google AdSense account through the Google AdSense website. Do not attempt to sign up for an account until you have at least 15 pages of content on your website. If you don't have enough content, Google will reject your AdSense application.

3. Place a 'Privacy Policy' page on your website. This is a Google mandate. If you sell Google ads on your site without displaying a privacy policy to your website visitors, your Google AdSense account will be closed.

4. Log into your Google AdSense account. Click the 'AdSense Setup' tab to create the ads you want to display on your site. You will be able to select the type, size and colors for the ad.

5. Copy the HTML code for the ad that you just created. Log into the 'Control Panel' of your website. Select the 'File Directory' or 'File Manager' to display your web page files.

6. Select the page on which you want to sell ads. Click 'Edit' to launch the HTML editor for the page.

7. Paste the Google AdSense into the HTML editor. Google has ad-placement guidelines. Be sure to read the guidelines to ensure you don't violate Google's policy with the placement of your ads. If you violate the policy, it will result in the cancellation of your AdSense account. Click 'Save.'

8. Repeat Steps 4 through 7 for each ad you want to place on your page. Google allows you to have three text or image ads and three link unit ads per page. If you place more than three text/image ads and three link unit ads per page, your AdSense account will be closed.

Tutorial for Google Adsense



1. Log onto Google's main site, Google.com. Click on the link to create a website using the Adsense program; make sure, though, that your site is a legitimate website with relevant content, and not created for the sole purpose of exploiting the program to gain extra money. If the link isn't immediately available, type 'Adsense' into the search field provided to gain access to the information.

2. Click to sign up for the Adsense program when prompted, or click to enter the site if your searched for it; you'll need your website's URL, the primary language your website uses (i.e. English, German, etc.), and your name, email address, physical mailing address, and phone number.

3. Read all the related policies and read over the user agreement. Look over the information you provided, then, if ready, click 'Submit' to send the information. Wait a few minutes and log onto the email account you provided Google.

4. Open the account activation email from Google. Follow the provided instructions to set up the Adsense account. Log into your Adsense account to retrieve the needed HTML code for your site; fill in the name and password in the fields and click 'Continue.' Click on 'Setup,' then 'For Content.' Click on the 'Ad Unit' icon, and then click 'Continue.' Select your format and then click to continue; a code will be generated. Finally, click to copy the given code, then paste it in the directed section of the site.

5. Log onto the site you created to see the ads generated by the program. When visitors to your site click on any of the available ad banners, you will receive a small percentage based on how many clicks the particular ad received. The amount of money generated depends solely on the amount of clicks and what type of ad is posted.

How to Start an International Trade Blog



Blog About International Trade

1. Start by choosing a theme for your blog. Since international trade is such a broad, umbrella term, you may find it helpful to narrow the scope of your blog. International trade research, marketing, finance and trade trends are all viable topics for a blog on international trade.

2. Find a provider for your blog. Many blog providers are free and have established templates that you simply fill with your own information. There is not much technical expertise required.

3. Register with your chosen blog provider and select a format for your blog. An international trade blog should be easy to navigate, professional, conservative and free from frills. Few people will take your international trade blog seriously if there are unicorns and rainbows all over the place.

4. Customize your international trade blog within the confines of the subject matter and the level of appropriateness. As long as it conveys a sense of authority and professionalism, you should customize your blog to reflect your interests and personality.

5. Visit other blog sites and read related blogs. This is a good way to find things you like about other blogs that you can incorporate into your own. You can also identify things you think are mistakes, so that you can make your blog even better.

6. Select your target audience and decide whether you are writing this blog to promote international trade within the circle of your friends and family or to inform the world at large. You can make a private blog that is password protected, allowing only certain people to read it. For a blog of this sort, however, you'll most likely write for anyone who wants to read your work, so a public blog will probably be best.

7. Research what you write and double-check your facts before you publish content to your site. Nothing is likely to cause you to lose readers faster than inaccurate information, typos and other inconsistencies.

How to Put Ads on a Church's Website



1. Log in to your church website using the appropriate login and password information. Look over your website and strategize where you should place ads. Try to keep all ads pertaining directly to the church on your homepage (landing page) where everyone will see the ads at first glance.

2. Create your ad using a photo editing program such as Photoshop or Picasa. If you have the ad already completed, size it to fit on your home page and upload it to a photo hosting website such as Photobucket or Tiny Pic. Then, use the following HTML code to display:Save changes and preview your website.

3. Sign up for a Google AdSense account to display general ads on your website. This will earn you some extra income for your church, as you are paid a percentage per visitor click. You can sign up for an account by visiting adsense.google.com, and following the registration prompt.

4. Specify that ads are formatted to 160x600 Wide Skyscraper. Use the color 'web-standard blue' for both the ad heading and link. Finally, select black text for the body of the ad. If possible, place ads on the left upper side of your home page. You can select this from the AdSense control panel, but you must ensure independently if this will work with your webpage layout. If not, opt for a tall ad upper left, and a wide ad along the bottom.

5. Be sure you specify with Google AdSense and other providers what type of ads you accept -- and do not accept. Web ads are highly targeted. Your church leadership must set guidelines on what advertising you will reject. Categories include entertainment, certain types of products or services and even other places of worship.

6. Make these and any other future changes by logging into Adsense and clicking the 'Ad Settings' button. Select 'Ad Format' and then click on the 'Ad Colors' palette and other specifications to match your preferences. Highlight and copy the HTML code generated and paste into your website in the above mentioned locations. Save changes and again preview your website to ensure everything is working properly.