How to Maximize Sponsorship Revenue

1. Create a list of corporations and individuals that could have an interest in your cause. Maintaining and adding to this list should be a priority. Enter all perspective sponsors into a database management system. There are many different donor management software applications on the market that not only allow you to manage resources, but provide many tools for marketing to donors. (See Resources)

2. Develop a cause marketing campaign. Define your cause, program or project needs and benefits of sponsorship in a clear and simple statement. Design a method to deliver your message and sponsorship request. Methods of delivery can include an online promotion or donation tables set up within organizations with which you form strategic partnerships.

3. Plan events for the public and offer sponsors advertising space. Events that promote maximum visibility include 5K, half-marathons or marathons, festivals or professional conferences. Event planning should include an analysis of your audience, an event committee and volunteers, a timeline, budget, publicity plan and sponsorship proposal literature. Information should be in print and online and can include letters to key sponsors, posters, brochures for the public and informative web pages.

4. Set sponsorship levels. Sponsorship levels are like tiers that provide a framework for donations. Create a wide range of sponsorship levels so that individuals as well as large corporations have options to donate. Sponsorship levels should be priced according to the benefits offered at each level. For example, sponsorship levels can begin as low as $1-$100 to sponsor one child in a summer program and as high as $100,000 to sponsor a summer program that serves at-risk children throughout the city.

How to Stop Audio Advertising From Google

1. Locate an ad blocker utility online. Many are available for free (See References 1 and 2). Some may only support a particular Web browser. Firefox is a common free Web browser that offers considerable customization and extensions. Some ad blocking utilities are only available for Firfefox users.

2. Download or install the ad blocker utility. Some utilities will install directly from the provider's Web page without need for a separate file download. This is often the case for Firefox extensions. Other may require you download an installation program and run it separately to complete the process.

3. Restart the Web browser. Often a utility does not activate until the browser is completely closed and opened again. This completes the utility's installation and adds it to the browser's operating environment.

4. Surf the Web. You will notice that audio advertising from Google is blocked.

How to Trace an Originating IP

1. Locate the header information in the email you wish to trace. This will look like a confusing mass of undecipherable text, easily distinguishable from the easy-to-read body of the email, but will end with something like 'Content-transfer-encoding ...' You will probably have to enable viewing this information, but the procedure for this differs between programs and services.For example, in Gmail, you click the arrow by 'reply' and select 'show original.' In Yahoo, you click 'actions' and then 'few full headers.' In Outlook, you click 'internet headers' in the 'message options' window.

2. Copy the headers by selecting the text and pressing CTRL + C. If you select too much, that is alright; most look-up tools will ignore anything extra. In fact, you could press CTRL + A to select everything and then CTRL + C to copy it all, and it will still work in most trace tools.

3. Visit a trace tool site such as Find-IP-Address, What Is My IP Address or IP Address Location.

4. Paste the copied header information into the rectangular box on the tool page. You may also need to enter the 'captcha' security text to verify you are a real person. Press enter or submit. The tool will display the textual and/or visual location of the originator's IP.

Google Adsense FAQ

What Counts As a Click?

AdSense users can sign up for either cost per click (CPC) or cost per thousand impressions (CPM) advertisements. CPC ads pay whenever a user clicks on them, passing through to the advertiser's webpage. CPM ads pay when shown on your site, whether or not the user clicks through. In general, CPM ads pay significantly less per thousand impressions than CPC ads. Some users prefer them because they don't require visitors to engage in an action, however.

Where Are Ads Displayed?

Members of AdSense choose the location for ad display, enabling them to integrate the service with their site design. According to Google, some locations are more common, since users spend more time looking at that area of the site. However, placing an ad in these areas, where users normally expect to see content, can cause navigation problems or irritate visitors. Most ads are placed on the left or right hand side of the page, above or below the navigation bar, or directly above the page footer. Unobtrusive ads usually receive better visitor approval, but tend to get fewer clicks. Advertisers often pay more for better positioning on a page.

Can Site Owners Filter Ads?

Not all advertisements shown through AdSense are appropriate for all websites. For instance, ads offering diet plans may be offensive on an eating disorder support site. Users can use the competitive ad filter tool and the ad review center to keep offensive or inappropriate ads off their websites. The competitive ad filter helps AdSense users manage a list of advertisers whose ads aren't permitted on their site, while the ad review center allows users to prevent placement-targeted ads from appearing, either by advertiser or by group.

How Does Google Choose Which Ads to Display?

Google AdSense is meant to display ads relevant to the site content and the interests of site visitors. It uses contextual and placement targeting to accomplish this, as well as advertising to visitors based on their interests. Contextual targeting is based on the keywords, structure and link style of a given page. This technique does produce some false positives, however, such as advertisements for credit cards on debt reduction pages. Placement targeting allows advertisers to choose specific sites and locations for their ads, introducing a human element, while interest-based advertising uses information from visitors' computers and previous behaviors to determine what ads to show them.

How to Share Picasa Albums in Blogger

Picasa

1. Open the Picasa software program.

2. Click on the name of the album that you want to share in the pane on the left side of the screen.

3. Click on the 'Blog This' button at the bottom of the screen.

4. Log in to your Blogger account in the window that appears by typing your Google user name (email address) and password into the text boxes.

5. Select the blog that you want to add the photos to from the 'Select a Blog' drop-down menu. If you only have one Blogger blog, it will already be selected.

6. Choose the layout and size you prefer for your photos.

7. Click on the 'Continue' button.

8. Add the title and any text you want in the post window that appears.

9. Click on the 'Publish Post' button to publish the album on your blog. The first 20 pictures in the album will be visible in the post.

Picasa Web Albums

10. Navigate to the Picasa Web Albums website at picasaweb.google.com in any Web browser.

11. Log in to your Picasa Web Albums account.

12. Click on the album that you want to share.

13. Click on the 'Blogger' icon next to 'Post on:' in the right pane of the screen.

14. Add the title and any text you want in the post window that appears.

15. Click on the 'Publish Post' button to publish the album on your blog. Every picture in the album will be visible in the Blogger post.

How to Block Google Ads Permanently

1. Download Firefox if you do not already have it. Firefox is a free web browser that can be used on both PC and Mac.

2. Open up the Firefox web browser and Go to https://addons.mozilla.org/en-US/firefox/addon/1865.

3. Click on 'Add to Firefox.'

4. Click 'Allow' and then 'Install.' Wait for the program to finish installing and then restart Firefox.

5. Click on 'Tools' and then select 'Adblock Plus Preferences' from the Firefox menu.

6. Click on 'Filter' and then select 'Add Filter' from the drop down menu.

7. Type the following into the box that opens: http://*.googlesyndication.com/*. You have now successfully blocked all Google ads.

How to Make Money from Advertisers when Selling eBooks Online

1. Trial Pay is a new payment platform that increases your customer's willingness to pay for your product.

2. Here is the concept. You create a special offer or make your item free to the buyer if the buyer completes an offer with an advertiser. An offer is something like a free trial at NetFlix, 25 free music downloads from eMusic, a free audiobook from Audible, or a free membership to Blockbuster.

3. If your customer completes the offer, he gets your item for free or at a discount, and the advertiser pays you anywhere from $10 to $25 or more. So, instead of the customer paying you for the product, the advertiser pays you more than the customer would have.

4. To try this program, sign up for Trial Pay and create an account. (See the resources section below.) Then create an offer such as 'Get this eBook free!' Add the HTML to your product pages on your website.

5. Why does this strategy work? A customer willing to pay the full price for your eBook may be worth more to an advertiser than your retail price. Think of the big picture. Many online advertisers have customers with lifetime values that range in the $100 to $1,000s. For example, let's say your customer signs up for the NetFlix free trial. He decides likes the service, and converts to a paying customer. NetFlix can make $100s or $1,000s of dollars from that one customer over the next several years. NetFlix's investment was only $20 or so they paid you to get that customer through your website.

6. The customer gets a good deal, gets your eBook free, and gets to try a new product or service for free. You get paid a nice referral fee, and the advertiser gets a new customer. Everyone wins.

7. This type of passive income is much more efficient and can pay much more than pay per click advertising on Google Adsense through affiliate programs. You will still want to do those programs, too, but, the advertisers on Trial Pay will pay you much more.

8. Trial Pay is also a great way to acquire new customers that might not want to pay for your product. In essence, you can make more money from the advertisers than you make selling the actual eBook.

9. See the resource links below for more information on Trial Pay, how the program works, and to see an example of it in use on a website.